Lead nurturing involves building relationships with potential customers over time through strategic communications. It starts by understanding customers' needs and providing helpful information. For example, if prospects are concerned about onboarding, sample training materials and customer testimonials could be shared. While only 25% of leads are truly qualified, lack of nurturing causes 79% of marketing leads to not convert. Companies that effectively nurture leads generate 50% more sales-ready leads at 33% lower cost and see leads make 47% larger purchases. Nurtured leads also produce 20% more sales opportunities.

1. LEAD NURTURING
Executive Guides on Inbound Marketing Methods

2. WHAT IS
LEAD
NURTURING?

3. LEAD NURTURING
➤ Lead nurturing is just a fancy name for how your sales and marketing teams can
build relationships with your leads and potential customers. When leads are
“nurtured” through the sales funnel with strategic communication, they are more
likely to become customers.
➤ Lead nurturing begins by listening to the prospects’ needs and pain points, and
then providing them with the information and answers they’re looking for.
➤ For example, if you know your prospects are worried about onboarding your
product, you could send them sample training materials, and testimonials from
past customers who found your onboarding process worthy of praise.

4. DID YOU KNOW…

5. Only 25% of leads
are legitimate and
should advance to
sales.
(Source: Gleanster Research)

6. 79% of marketing leads
never convert into
sales. Lack of lead
nurturing is the most
common cause of this
poor performance.
(Source: MarketingSherpa)

7. ARE YOU
NURTURING?

8. 65% of B2B
marketers have
not established
lead nurturing.
(Source: MarketingSherpa)

9. NOW, IF YOU WERE
PRACTICING LEAD
NURTURING…

10. Companies that excel
at lead nurturing
generate 50% more
sales ready leads at
33% lower cost.
(Source: Forrester Research)

11. Nurtured leads
make 47% larger
purchases than
non-nurtured leads.
(Source: The Annuitas Group)

12. Lead nurturing emails
get 4-10 times the
response rate
compared to
standalone email
blasts.
(Source: SilverPop/DemandGen Report)

13. Nurtured leads
produce, on average, a
20% increase in sales
opportunities versus
non-nurtured leads.
(Source: DemandGen Report)

14. ARMED WITH THE KNOWLEDGE OF THESE
LEAD NURTURING STATISTCS,
HOW MUCH DO YOU PLAN TO CHANGE YOUR
EXISTING APPROACH TO LEAD NURTURING?
WE CAN HELP NURTURE YOUR MARKETING
LEADS FOR YOU.
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