Social media all stars 10000 free clicks - part 1 final3

Social Media All-Stars

Introduction Meeting
10/4/2011

COPYRIGHT 2011 GET CLICKABLE. Confidential and Proprietary. Do Not Distribute WITHOUT Express Written
1
Permission Which Does Not Include Electronic Mail

10,000 FREE Clicks
• Give us 10 keywords
• 500 new customers to
follow
• 30 days of FB and
Twitter content
• 20 new blog
suggestions
• Guarantee: After 30 days
you will have 10,000 free
clicks

2

Web 1.0
• Since mid 1990’s
–AOL, Yahoo and slightly later
Google
–Built on “clicks” and “impressions”

3

Web 2.0
• 2006 Facebook, Google, Twitter, & 550+ other
major social networks
• Enables Get Clickable to create a rich set of
human behavioral understanding tied to
advertising.
• Gather data about:
– Interest
– Purchase intent
– Behaviors

4

Web 2.0 Popular Sites

5

Current State of Online Marketing
• Web 1.0 leaders have not kept up
– Don’t address a users interests
– Behind in creating consumer profile matching
system to target advertising and drive clear
controllable results
– Even Facebook has just NOW announced changes
to address users based on what they have
expressed

6

Enter Get Clickable
• Address the user with 20% to 200% accuracy
(100% targeting accuracy PLUS referrals)
• Predict and control growth on mostly any
platform
• Proprietary datamining methodology, AI
algorithms and data management solutions
allow advertisers a reach as powerful as
television at 1% the cost with 10X more depth
in data - in near real time.

7

“Big Data”
• Creates true synergy between buyer and seller
• Consumer is in control for the first time
• A consumers can be understood and even
welcomes being contacted by the appropriate
business
– Creates a level of safety in social media
– Consumers are willing to release information for
things they have declared they truly want

8

Business Model
• 4 components of a success business model
1) Value Proposition
• What makes your product / service valuable to another
person, company, or organization
2) Transaction Model
• How many steps does it take to get a consumer to take
your desired action?
3) Feature Set
• The specific capabilities, characteristics, or attributes of a
product / service
4) Benefit Set
• The advantages that will be received by the consumer if
they purchase your product/service
9

Value Proposition
• Answers Question: Why should I buy your
product service
– What unique value the customer will receive if
they purchase from you
• Customer Service
• Fast Shipping
• Better Quality
• Cheaper
• Cuter
• More red, more blue, …

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Value Proposition - Example

11

Value Proposition for Kohl’s Ad
• Great Discount – 40% Off
• Free Shipping Every Day
• Great Brands
• Bonus Buys
• Extra Discount if you use your charge card
• Redeem Kohl’s Cash

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Transaction Model
• How a business creates, delivers and captures
value
• Types
– Bricks and clicks
• Traditional store and online store
– Cutting out the middle man
• Having less people and therefore less price because less
people are involved in the business
– Franchising / Licensing
• Taking a formula and selling it to others
13

Transaction Model
• Other types
– Business reference
– Collective business
– Component business
– Direct sales
– Fee in, free out
– Freemium
– Premium

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Transaction Model

Kohl’s “Bricks” Kohl’s “Clicks”

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Transaction Model
• Kohl’s
– Creates incentives online that you can’t get in the
physical store
– Creates incentives in the physical store that you
can’t get online
– Cheaper to create more and faster incentives
online
– Can create trust in a physical store

16

Feature Set
• Works in Two Parts
– Product Development
• What your product really is
– Product Marketing
• What are the best ways to communicate about your
product

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Feature Set
• Product Development
– Understanding what your customer is looking for
– Meeting the needs of your customer
– Defining a product/service that meet these needs
– Build a long term roadmap
– Create and stick to a schedule
– Set accurate prices

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Feature Set
• Product Marketing
– Know what makes your product unique and better
– Naming and branding
– Analyze data to make sure you are correct and
correct if necessary
– Launch new products - Continually expand
– Know your competition

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Feature Set
WHAT’S THE DIFFERENCE BETWEEN KOHL’S AND TARGET?

Kohl’s Target

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Feature Set
• KOHL’S • Target
– Has discounts – Has discounts
– More basic – More stylish
– Focused heavily on – Has some brands and
discounts labels
– Targeted to a mostly – Targeted mostly to
female demographic families as a whole
– Not very – Brighter colors, denoting
– brand focused more of a blend
between a boutique and
a large store

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Feature Set
Kohl’s MORE ABOUT DISCOUNTS Target MORE ABOUT STYLE

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Benefit Set
• Product Benefits: A set of Advantages that
will be received by the consumer if they
purchase your product/service

• Physical – Something you can touch
• Emotional – for a good feeling

23

Benefit Set
10 examples of tangible (Physical)
• Soft
• Warm
• Moves easily with you
• Colorful
• Available in any color
• Customize it
• Hands Free Phone - Don't have to dial while driving
• CD Changer - Play multiple songs
• DVR - Record your favorite TV shows and watch them
while fast-forwarding through commercials
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Benefit Set
10 Examples of Intangible (emotional)
• Feel better about yourself
• Look taller
• Be the envy of your friends
• Be green - save environment
• Improve your self
• Save Time – “I can have it done this morning"
• Reduce costs
• Reduce downtime
• Share with your friends
• Take heart in knowing that you own the absolutely best

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Benefit Set
Kohl’s – Expect Great Things – Target – Bulls Eye – Culture,
Getting great value from lots of
things taste at a low price

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Keywords
• Business Model = Keywords
• Include all the “qualities” of your item
– Who would want it
– Why they would want it
– Why yours is better
– Why buy it from you
• How clever you can be at communicating the 4
pieces of your business model
– Say it in multiple ways. Use slang, synonyms, different
styles, …
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Session #2
• Show what’s its like to develop the keywords
using these same examples
• Show how you can do the same for your
brands, products and services
• Submit your keywords to us
• We return your four sets of keywords, plus
“who to follow”, “what content to publish”
and original content
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Social Media All-Stars
• Learn the ABCs of Social
Media – Weekly on Tuesdays
• Take 10 keywords and
learn how to find 500
new customers (buyers
versus followers)
• Learn top tools for
monitoring, research
publishing, advertising,
video production
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Why do Social Media All-Stars
• We get you customers not just followers
• Show you how to get from “followers” and
“fans” to customers
• How to develop your sales qualification
materials
• Normally $$$$ thousands of dollars from sales
coaches
• $50 per month – If you’re ready to get this
done fast and skip to the next step
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Other Packages
• We do it all for you!
• Account Manager
• $500 per month, 1000 fans and followers, 30 days content, we
make 5 business models for you and rank them for
effectiveness
• $1500 per month, 1500 brand advocates (last step before
customer), $5000 per month for 5000 brand advocates
– Get in-depth reports no extra charge
– Location
– Other accounts they have in social media (on Klout, Linkedin,
YouTube, Flickr, Klout and other social media accounts)
– Retargeting keywords (additional audiences that are “showing
up”)

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For more information on Get Clickable
see: http://letsgetclickable.com

For More information on the Social
Media All-Stars Promotion see:
http://www.letsgetclickable.com/pro
motions-page.php

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Social media all stars 10000 free clicks - part 1 final3

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