1. Q3 2012
Quarterly Earnings
Summary

2. Third Quarter 2012 Highlights
• Consolidated revenue growth of 45% Y/Y and 15% Q/Q
– Consolidated revenues were $14.1 billion
• Google business revenues (advertising and other) were $11.5 billion
– Google properties revenues increased 15% Y/Y and 2% Q/Q
– Network revenues increased 21% Y/Y and 5% Q/Q
• Motorola business revenues (hardware and other) were $2.6 billion
– Consolidated international revenues were $7.1 billion
• Operational Highlights
– Strong financial metrics: revenue growth and cash flow
– Continuing to invest in three major areas of focus:
• Core ads: Search and Display advertising
• Businesses demonstrating high consumer success: YouTube, Android, Chrome
• New businesses where we’re investing to drive adoption and innovation: Social, Enterprise, Commerce, Local
2

3. Consolidated Quarterly Revenues
$15,000
14,101
$14,000 Q3’12 Y/Y Growth = 45%
Q3’12 Q/Q Growth = 15%
$13,000 2,575
12,214
$12,000
1,250
$11,000 10,584 10,645
$10,000 9,720 3,133
9,026 2,983
2,913
($ in millions)
$9,000 8,575 2,880
8,440
2,595
$8,000
7,286 2,484
6,775 6,820 2,495 2,427
$7,000
$6,000 2,199
2,036 2,063
$5,000
7,727
$4,000 7,294 7,312 7,542
6,740
5,879 6,232
$3,000 5,672
4,439 4,499 4,833
$2,000
$1,000
300 258 254 273 269 310 385 410 420 439 666
$0
Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12
Other Google.com Network Motorola
3

4. U.S. vs. International Revenues - Consolidated
($ in millions)
6,775 6,820 7,286 8,440 8,575 9,026 9,720 10,584 10,645 12,214 14,101
100%
90%
80%
53% 52% 52% 52% 53% 53% 53% 50%
54% 55% 54%
70%
60%
50%
40%
30%
47% 48% 48% 48% 47% 47% 47% 50%
46% 45% 46%
20%
10%
0%
Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12
US International
4

5. Traffic Acquisition Costs
$3,000 30%
26.4% 26.4%
25.7% 25.3% 25.5%
24.5% 24.5% 24.7%
24.2% 24.1%
$2,500 23.7%
$2,000 20%
($ in millions)
$1,500
2,770
2,600
2,453 2,510
2,210
2,069 2,038 2,110
$1,000 10%
1,732 1,805
1,711
$500
$0 0%
Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12
TAC TAC as % of Advertising Revenues
5

6. Consolidated Costs and Expenses
GAAP
($ in millions) Q3'11 Q2'12 Q3'12
Cost of Revenue $3,378 $5,013 $6,554
Percent of revenues 35% 41% 46%
Research & Development $1,404 $1,585 $2,009
Percent of revenues 14% 13% 14%
Sales & Marketing $1,204 $1,433 $1,760
Percent of revenues 12% 12% 12%
General & Administrative $676 $980 $1,042
Percent of revenues 7% 8% 7%
Total Costs & Expenses $6,662 $9,011 $11,365
Percent of revenues 69% 74% 81%
Non-GAAP
($ in millions) Q3'11 Q3'12 Q3'12
Cost of Revenue $3,306 $4,918 $6,360
Percent of revenues 34% 40% 45%
Research & Development $1,093 $1,281 $1,527
Percent of revenues 11% 10% 11%
Sales & Marketing $1,100 $1,294 $1,521
Percent of revenues 11% 11% 11%
General & Administrative $592 $771 $893
Percent of revenues 6% 6% 6%
Total Costs & Expenses $6,091 $8,264 $10,301
Percent of revenues 63% 68% 73%
Note: Please refer to supporting Table 1 for reconciliations of non-GAAP costs and
expenses to GAAP costs and expenses
6

7. Profitability
Consolidated
GAAP
($ in millions except per share amounts) Q3'11 Q2'12 Q3'12
Income from Operations $ 3,058 $ 3,203 $ 2,736
Operating Margin 31% 26% 19%
Net Income $ 2,729 $ 2,785 $ 2,176
EPS (diluted) $ 8.33 $ 8.42 $ 6.53
Non-GAAP
($ in millions except per share amounts) Q3'11 Q2'12 Q3'12
Income from Operations $ 3,629 $ 3,950 $ 3,800
Operating Margin 37% 32% 27%
Net Income $ 3,184 $ 3,346 $ 3,009
EPS (diluted) $ 9.72 $ 10.12 $ 9.03
Google Inc.
GAAP
($ in millions except per share amounts) Q3'11 Q2'12 Q3'12
Income from Operations $ 3,058 $ 3,436 $ 3,263
Google Operating Margin 31% 31% 28%
Non-GAAP
($ in millions except per share amounts) Q3'11 Q2'12 Q3'12
Income from Operations $ 3,629 $ 3,988 $ 3,951
Google Operating Margin 37% 36% 34%
Motorola
GAAP
($ in millions except per share amounts) Q3'11 Q2'12 Q3'12
Loss from Operations $ (233) $ (527)
Motorola Operating Margin -19% -20%
Non-GAAP
($ in millions except per share amounts) Q3'11 Q2'12 Q3'12
Loss from Operations $ (38) $ (151)
Motorola Operating Margin -3% -6%
7 Note: Please refer to supporting Table 2 for reconciliations of non-GAAP results of operations
measures to the nearest comparable GAAP measures

8. Consolidated Free Cash Flow
($ in millions) Q3'11 Q2'12 Q3'12
Net cash provided by
operating activities $3,950 $4,252 $4,004
Less purchases of property
and equipment ($680) ($774) ($872)
Free cash flow (non-GAAP) $3,270 $3,478 $3,132
8

9. Overview of Q3 2012 OI&E and FX
• In Interest and Other Income, Net, we recognized net income of $63M for Q3
• In Q3, we recognized $172M of interest income earned on our investments and $36M in net realized
gains.
• We expensed $124M related to our FX cash flow hedging program.
• Excluding gains related to our foreign exchange risk management program, had foreign exchange
rates remained constant from the second quarter of 2012 through the third quarter of 2012, our Google
business revenues in the third quarter of 2012 would have been $136 million higher. Excluding gains
related to our foreign exchange risk management program, had foreign exchange rates remained
constant from the third quarter of 2011 through the third quarter of 2012, our Google business
revenues in the third quarter of 2012 would have been $557 million higher.
• In addition, our FX cash flow hedging program allowed us to recognize a benefit of approximately
$62M to Google business international revenue this quarter.
9

10. Google Business - Revenues by Geography
Q3'11 Q2'12 Q3'12
($ in millions)
United States $ 4,420 $ 5,005 $ 5,416
United Kingdom 1,047 1,175 1,216
Rest of the world 4,253 4,784 4,894
Total Revenues $ 9,720 $ 10,964 $ 11,526
10

11. Google Business - International Revenues Excluding Hedging and
FX Impact (Y/Y)
($ in millions) Q3'11 Q3'12 ($ in millions) Q2'11 Q2'12
UK revenues (GAAP) $1,047 $1,216 UK revenues (GAAP) $976 $1,175
exclude: exclude:
a) f/x impact on Q3'12 revenues using Q3'11 rates a) f/x impact on Q2'12 revenues using Q2'11 rates
(gains)/losses n/a 47 (gains)/losses n/a 30
b) hedging gains - (6) b) hedging gains - (7)
UK revenues excluding f/x and hedging impact (Non- UK revenues excluding f/x and hedging impact (Non-
GAAP) $1,047 $1,257 GAAP) $976 $1,198
Y/Y % (Non-GAAP) 20% Y/Y % (Non-GAAP) 23%
($ in millions) Q3'11 Q3'12 ($ in millions) Q2'11 Q2'12
ROW revenues (GAAP) $4,253 $4,894 ROW revenues (GAAP) $3,895 $4,784
exclude: exclude:
a) f/x impact on Q3'12 revenues using Q3'11 rates a) f/x impact on Q2'12 revenues using Q2'11 rates
(gains)/losses n/a 510 (gains)/losses n/a 320
b) hedging gains (1) (56) b) hedging gains (4) (74)
ROW revenues excluding f/x and hedging impact ROW revenues excluding f/x and hedging impact
(Non-GAAP) $4,252 $5,348 (Non-GAAP) $3,891 $5,030
Y/Y % (Non-GAAP) 26% Y/Y % (Non-GAAP) 29%
11

12. Google Business - International Revenues Excluding Hedging and
FX Impact (Q/Q)
($ in millions) Q2'12 Q3'12 ($ in millions) Q1'12 Q2'12
UK revenues (GAAP) $1,175 $1,216 UK revenues (GAAP) $1,150 $1,175
exclude: exclude:
a) f/x impact on Q3'12 revenues using Q2'12 rates a) f/x impact on Q2'12 revenues using Q1'12 rates
(gains)/losses n/a 17 (gains)/losses n/a (10)
b) hedging gains (7) (6) b) hedging gains (4) (7)
UK revenues excluding f/x and hedging impact (Non- UK revenues excluding f/x and hedging impact (Non-
GAAP) $1,168 $1,227 GAAP) $1,146 $1,158
Q/Q % (Non-GAAP) 5% Q/Q % (Non-GAAP) 1%
($ in millions) Q2'12 Q3'12 ($ in millions) Q1'12 Q2'12
ROW revenues (GAAP) $4,784 $4,894 ROW revenues (GAAP) $4,621 $4,784
exclude: exclude:
a) f/x impact on Q3'12 revenues using Q2'12 rates a) f/x impact on Q2'12 revenues using Q1'12 rates
(gains)/losses n/a 119 (gains)/losses n/a 78
b) hedging gains (74) (56) b) hedging gains (33) (74)
ROW revenues excluding f/x and hedging impact (Non- ROW revenues excluding f/x and hedging impact (Non-
GAAP) $4,710 $4,957 GAAP) $4,588 $4,788
Q/Q % (Non-GAAP) 5% Q/Q % (Non-GAAP) 4%
12

13. Table 1 - Reconciliations of consolidated non-GAAP costs and expenses
to GAAP costs and expenses
As a % of As a % of As a % of
($ in millions) Q3'11 Revenues (1) Q2'12 Revenues (1) Q3'12 Revenues (1)
Cost of revenue - (GAAP) $ 3,378 35% $ 5,013 41% $ 6,554 46%
Less: non-GAAP adjustments (2) (72) (95) (194)
Cost of revenue - (non-GAAP) $ 3,306 34% $ 4,918 40% $ 6,360 45%
Research and development - (GAAP) $ 1,404 14% $ 1,585 13% $ 2,009 14%
Less: non-GAAP adjustments (2) (311) (304) (482)
Research and development (non-GAAP) $ 1,093 11% $ 1,281 10% $ 1,527 11%
Sales and marketing - (GAAP) $ 1,204 12% $ 1,433 12% $ 1,760 12%
Less: non-GAAP adjustments (2) (104) (139) (239)
Sales and marketing (non-GAAP) $ 1,100 11% $ 1,294 11% $ 1,521 11%
General and administrative - (GAAP) $ 676 7% $ 980 8% $ 1,042 7%
Less: non-GAAP adjustments (2) (84) (209) (149)
General and administrative (non-GAAP) $ 592 6% $ 771 6% $ 893 6%
Total costs and expenses (GAAP) $ 6,662 69% $ 9,011 74% $ 11,365 81%
Less: non-GAAP adjustments (2) (571) (747) (1,064)
Total costs and expenses (non-GAAP) $ 6,091 63% $ 8,264 68% $ 10,301 73%
(1) Percentages based on consolidated revenues of $9,720 million in Q3'11, $12,214 million in Q2'12 and $14,101 million in Q3'12.
(2) Pertains to stock-based compensation expense and Motorola restructuring and related charges
13

14. Table 2 - Reconciliations of non-GAAP results of operations measures to the
nearest comparable GAAP measures
Consolidated
Operating Operating Operating
(In millions except per share amounts) Q3'11 Margin (1) Q2'12 Margin (1) Q3'12 Margin (1)
Income from operations (GAAP) $ 3,058 31% $ 3,203 26% $ 2,736 19%
Add: Stock-based compensation expense 571 565 715
Add: Motorola restructuring and related charges 182 (3) 349 (3)
Income from operations (non-GAAP) $ 3,629 37% $ 3,950 32% $ 3,800 27%
Net income (GAAP) $ 2,729 $ 2,785 $ 2,176
Add: Stock-based compensation expense (net of tax) (2) 455 430 560
Add: Motorola restructuring and related charges (net of tax) (2) 131 273
Net income (non-GAAP) $ 3,184 $ 3,346 $ 3,009
Net income per share - diluted (GAAP) $ 8.33 $ 8.42 $ 6.53
Net income per share - diluted (non-GAAP) $ 9.72 $ 10.12 $ 9.03
Shares used in per share calculation - diluted 327 331 333
(1) Percentages based on consolidated revenues of $9,720 million in Q3'11, $12,214 million in Q2'12 and $14,101 million in Q3'12.
(2) The tax effects are calculated using the tax-deductible portion of stock-based compensation expense and Motorola restructuring and related charges, applying the entity-specific, US federal and
blended state tax rates.
(3) Includes stock-based compensation expense of $93 million in Q2’12 and $47 million in Q3’12
Google and Motorola
Google (4) Motorola (4)
Operating Operating
(In millions except per share amounts) Q3'12 Margin Q3'12 Margin
Income from operations (GAAP) $ 3,263 28% $ (527) -20%
Add: Stock-based compensation expense 688 27
Add: Motorola restructuring and related charges 349 (5)
Income from operations (non-GAAP) $ 3,951 34% $ (151) -6%
(4) Percentages based on Google revenues of $11,526 million in Q3'12 and Motorola revenues of $2,575 million in Q3'12
(5) Includes stock-based compensation expense of $47 million.
14

15. Q3 2012
Quarterly Earnings
Summary