The Four Guiding Questions of Strategic Sustainability

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The document discusses the four guiding questions of strategic sustainability: A) What are we talking about? - Defines sustainability and its benefits. B) What do we have? - Assesses current resources and risks. C) What do we want? - Sets sustainability goals and vision. D) How will we get there? - Develops a plan to achieve goals through initiatives that provide returns on investment.

Business Technology

Geoff Stack LEED AP Stack Coordination [email_address] The four guiding questions of strategic sustainability

Green: Lots of “solutions” Lots of “problems”

Four questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

Four questions: Direction A: B : C: D: = Dollars x Depth

STACK Coordination Regenerative development Green building Green business Strategic sustainability Collaborators: We manage the complexities of:

First: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

A: What are we talking about? +38 % profit increase in 5 years from the implementation of strategic sustainability initiatives Businesses can expect a (or more)

A: What are we talking about? 38 % ? Says who? www.sustainabilityadvantage.com

A: What are we talking about? +38 % profit ~20 % ,[object Object],[object Object],[object Object],~40 % ,[object Object],[object Object],[object Object],[object Object],~40 % ,[object Object],[object Object]

A: What are we talking about? Asset management Financial Capital Human Capital Natural Capital Biosphere Community Economy YOU EARN HERE.

Sustainability is… ,[object Object],.... improving the quality of life for all living beings within the capacity of nature to provide that life. ‐ Paul Hawken, Natural Capital Institute, Founder of Smith + Hawken

Second: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

Direction: ,[object Object],[object Object],[object Object]

B: What do we have? Four main sources of risk Sustainability Principles Four ways of destroying this system Biosphere Community Economy YOU EARN HERE.

B: What do we have? Does your business: Depend on mined materials? Impose barriers that keep people from meeting their own needs? Rely on or produce toxics? Contribute to overharvesting?

Third: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

C: What do we want? ,[object Object],[object Object],[object Object],[object Object],[object Object]

C: What do we want? Backcasting defining success before we start working on it.

Fourth: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

D: How will we get there? ,[object Object],[object Object],[object Object],[object Object]

Nike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scandic Hotels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hot Lips Pizza ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic sustainability Direction A: B : C: D: = Dollars x Depth

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The Four Guiding Questions of Strategic Sustainability

1. Geoff Stack LEED AP Stack Coordination [email_address] The four guiding questions of strategic sustainability

2. Green: Lots of “solutions” Lots of “problems”

3. Four questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

4. Four questions: Direction A: B : C: D: = Dollars x Depth

5. STACK Coordination Regenerative development Green building Green business Strategic sustainability Collaborators: We manage the complexities of:

6. First: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

7. A: What are we talking about? +38 % profit increase in 5 years from the implementation of strategic sustainability initiatives Businesses can expect a (or more)

8. A: What are we talking about? 38 % ? Says who? www.sustainabilityadvantage.com

10. A: What are we talking about? Asset management Financial Capital Human Capital Natural Capital Biosphere Community Economy YOU EARN HERE.

11.

12. Second: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

13.

14. B: What do we have? Four main sources of risk Sustainability Principles Four ways of destroying this system Biosphere Community Economy YOU EARN HERE.

15. B: What do we have? Does your business: Depend on mined materials? Impose barriers that keep people from meeting their own needs? Rely on or produce toxics? Contribute to overharvesting?

16. Third: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

17.

18. C: What do we want? Backcasting defining success before we start working on it.

19. Fourth: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

20.

21.

22.

23.

24. Four questions: A: What are we talking about? B : What do we have? C: What do we want? D: How are we going to get there?

25. Strategic sustainability Direction A: B : C: D: = Dollars x Depth

26. Geoff Stack LEED AP Stack Coordination [email_address] The four guiding questions of strategic sustainability

Editor's Notes

Nike ’ s Innovation Goals 1. Closing the Loop 2. Sustainable Materials 3. Climate Stability 4. Water Stewardship 5. Thriving Communities 6. Athletes as Change Agents

The Four Guiding Questions of Strategic Sustainability

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