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User Experience Strategy for Lean Startups & UX Designers (London, England) Lecture tour by Jaime Levy, a User Experience Strategist based in Los Angeles, CA USA With the surge in online startups, entrepreneurs and their teams need a User Experience Strategy to differentiate their product from the competition. Through business cases and current work samples, students will learn to how to conduct a UX Gap Analysis (on the online marketplace), perform Guerilla User Researcher (for your MVP), and scope a product's feature set using a Feature Value Matrix. This class will expose how online success can be achieved by focusing on disruptive innovation coupled with a customer acquisition strategy. Google cloud-based spreadsheet templates will be made accessible so students can implement these techniques immediately in their daily practice.

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Many people equate Lean and agile or claim that one is a subset of the other. In fact, they have almost opposite emphases: thinking versus doing; teams versus individuals; planning versus reacting; and many more. This talk will help you clarify the distinction in a way that will help you focus soberly on how to improve your environment, team, product and process, by going beyond the buzzwords to the fundamental building blocks.

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Given the current state of security and breaches in the news every day, you won’t want to miss this session. We will cover the top 10 areas that you should be reviewing as a security practitioner that most organizations overlook. With the knowledge taken from this session, you will be able to better educate your staff and auditors about how to take security to the next level for your business and protect z/OS®. For more information, please visit http://cainc.to/Nv2VOe

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There’s always been an old adage in the advertising world – “All publicity is good publicity” – however the sheer stupidity of that statement is enough to give old PR hands heartburn. And the prime examples to prove its invalidity are the ups and downs of ex-Reddit interim CEO, Ellen Pao. Since 2012, Ellen Pao has gone through an unbelievable series of highs and lows worthy of earning its own mini-series, starting with her $16 million case against former employer – Silicon Valley venture capital firm, Kleiner Perkins Caulfield & Byers. Her current peak ended on Friday with her resignation from her post at Reddit, in the face of overwhelming negative responses from Redditors’ hivemind, a roughly 213,000 signature-strong petition demanding her resignation on Change.org, and the official reason of differences with higher ups over the future growth rate of the website. And now, the statements coming in from Reddit Board of Directors and ex-head honchos possibly suggest that Pao may have simply ended up being a patsy for the decisions of others, rendering her pain and humiliation at the hands of disgruntled Redditors entirely pointless. One obvious fact visible to anyone who followed this high-octane drama over the last month is that none of Pao’s decisions were evaluated at face value, and instead she faced constant uphill battles due to her sexual discrimination (not harassment; there’s a difference, people) lawsuit against KPCB, with accusations of everything from “suing her way to the top” to gilding her own comments on Reddit (the ultimate taboo) flying around left and right. Over the last few months, we’ve seen this story unfold and encompass everything from gender discrimination in big-money Silicon Valley, to the insidious power of trolls on the Internet. So, let’s take a quick look at the past few years of Ellen Pao, and let you readers evaluate facts as you would.

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In the new omni-channel environment, retailers are facing demands for convenience, value, and connected solutions—all to create the ultimate consumer experience. The opportunity for game-changing success is stunning, but the benefits are matched by some daunting challenges. From cyber security to privacy, retail leaders must understand this revolution to reap its rewards while minimizing business threats. In this viewpoint, Booz Allen's experts explain the elements of the retail revolution as well as what retailers must do to thrive amid disruption.

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It's no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities. However, there seems to be ample room to improve so that marketers can make the most of their investments in this technology. This infographic illustrates the undeniable growth of marketing automation over the years and the potential that still exists for the future of these platforms to further enable marketers.

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