An overview of common process models of design and design thinking and a reflection on the ways they relate to solving business problems, and specifically how they relate to enterprise education. A key paper suggesting a synthesis of the design thinking process to lean startup is highlighted as a starting point for enterprise educators. Additionally a few case studies of design driven interventions in enterprise educations are presented to exemplify the application of the approach

1. Design thinking for Enterprise Education
Stories from Lancaster University
18th April 2018
Gerasimos Balis, PhD
Design Facilitator - Lancaster University Enterprise Team

2. • Design process models
– Four design process models from practitioners
– DT + Lean Startup
– MAPS: Make your own Design process
• Stories from Lancaster

3. Design Council – Double Diamond

11. Design
Council
Discover Define Develop Deliver
Snook Discover Define Develop Reflect
Establish
IDEO Observation Ideation
Rapid
prototyping
User Feedback
(Iteration)
Implementation
LiveWork Understand Imagine Design
Create
Enable
Improve

12. But where does it fit?

13. Müller, R. M., & Thoring, K. (2012). Design thinking vs. lean startup: A comparison of two user-driven innovation strategies. Leading through design, 151.

14. Müller, R. M., & Thoring, K. (2012). Design thinking vs. lean startup: A comparison of two user-driven innovation strategies. Leading through design, 151.

15. Müller, R. M., & Thoring, K. (2012). Design thinking vs. lean startup: A comparison of two user-driven innovation strategies. Leading through design, 151.

16. Design as an enquiry

17. University of Kassel

21. • What is the nature of the problem?
• What kind of an enquiry is most appropriate?
• What tools are more relevant?
• Design a design process
– Traditional analysis - synthesis
– Exploring potential futures
– Understanding the current situation
Designing your process

23. DT as an enquiry that contributes to
entrepreneurial learning
– Specific to a given problem / opportunity
– Transferable to other projects
– Interdisciplinary
– Collaborative
– Exploratory
– Iterative
– Human-centred
– Facilitated by a toolkit
Our approach

24. Social Enterprise Competition -
Enactus
• 25 students
• 4 briefs based on existing projects
• DT sprint to reframe the challenges
and take action
– Intro to the DT process
– Shaping a useful challenge
– Personas for storytelling
– Ideation
– Prototyping
• Pitching competition – award and
prize by Santander

25. Commercial awareness -
Creative Enterprise
• 15 students
• 4 themes as an inspiration
• DT sprint to kick-start projects
– Intro to the DT process
– Shaping a useful challenge
– Personas for storytelling
– Ideation
– Idea evaluation
– Research planning
• Student projects with different
communities - a focus on economic
sustainability of interventions

26. Design Thinking Sprints
• 20 people across 3 sessions
• Focus on their own projects
• DT as a process to structure their
work
– Session 1
• Design Thinking process
• Shaping a useful challenge
– Session 2
• Inspiration- Research
• Ideation
– Session 3
• Prototyping

27. Cultural exchange – Enterprise day
• 250 visiting students
• 1 campus based challenge to
work on
• Trained 10 student staff to
deliver the training
• DT and HCD as a framework
to structure student projects
• Output: a video to present a
new concept
• Voting over social media
• Awards

28. QnA