media sales training, training in media sales , media selling, selling media, training in selling media

1. 3 Day Program on:
Professional
Media Sales Training
Using a Consultative/ Relationship building approach enabling Lifetime Customers!
The Objective of the ‘Professional Media Sales Training’ program offered by ‘The
conSELLtant’ is to ensure a thorough understanding & importance of the sales
process by using a consultative approach and building on customer relationships,
while enabling one to become more professional & successful in a sales role, while
looking at Customer Retention on a long term.
The program is suitable for anyone relatively new to selling, as well as, the more
experienced ones, who wish to refresh or fine tune their existing skills in line
with today’s’ need for a more consultative or relationship building approach.
The program using a very practical approach covers right from the difference
between ‘hard sell’ & ‘consultative’ approach, through the buying & selling
process, through the core part of the session…i.e.; the 6 steps of a professional call,
covering right from the preparation stage through the close, including steps to
retain the customer.
At the end of the program participants would have gained a full understanding of
both the buying & selling processes including the importance of being well
organized. And most importantly… over the period of the course, participants
would have worked through the six step sales process, practicing the skills at each
stage, so that their selling skills are developed & reinforced; while also working on
selling (their own) products/services, making the role-plays very realistic &
practical.

2. Course Content:
The Individual-You!
-Duties & Responsibilities of a Professional Media Sales Person
−Key Attributes of a Professional Sales Representative/ Tele –Caller
-Self Confidence vs Self Esteem!
-Relationship/Consultative Selling Approach-It’s importance in today’s competitive world!
-The Buying/Sales Process.
-Behavioral Analysis-Understanding Self & Others
-Identifying & Dealing with different buyers
-How & Why people buy
The Media
The Marketing Mix
Promotion/ Advertising
Types of Advertising-Creative/ Directive
Evaluating/ Understanding Strengths & Weaknesses of various Advertising Media
The basic requirements for a good advertising medium
Media Mix
Why people Advertise? The 3 P’s
Understanding the Customer Cycle-Known, Unknown Market & Lost Customers
Attract Buyers, I nterest Buyers, Convince Buyers, Prompt Buyers to take action
Visual Impact
Groups of Buyers-RASPF/ NEDICT
The Sales Call-On Phone/ Person
-Pre Call-Account Preparation & Planning
-Physical/Mental, Self Preparation
-Approach-Phone/In person
-Telephone Skills & Manners
-Fact Finding-the Art of Questioning/ Effective Listening
-Proving Value
-Recommendation/Presenting the Solution
-Use of Visual Aids
-Features vs. Benefits-Selling Benefits!
-Handling Customer Concerns/Objections
-Gaining a Commitment/ Closing with Confidence
-Getting the most of your Telemarketing Voice
-Importance of Collecting your Money while yet Keeping the Customer.
Skills Practice
-Important videos would be shown to reiterate the above principles at each step of the sale
-Several exercises
-Role Plays at each stage (Mock calls to build confidence)

3. How the course works: The approach used would be more of a SEE & REMEMBER, along
with DO & UNDERSTAND, using audio-visuals, video clippings, exercises & role-plays at
every stage, with an opportunity for each participant to do a complete mock call by the close of
session. Participants are provided a full understanding of both the buying & selling processes and
the importance of being well organized. Over the period of the course, participants work through
the 6 step sales process, practicing the skills at each stage, so that their selling skills are
developed & reinforced. During the course they work on selling their own services, making the
role-plays realistic & practical
Commercials:
Fees: The fees would be as follows:
• For each day’s session (Timings from 9-30 to 5-30) our fee would be at a special fee of
Rs.24, 000/- (our normal fee per day is 28,000/- per day) at your venue, for any number.
But in order for this to be productive we recommend that the batch does not exceed 30
max.
• Service tax extra as applicable. (Our Service Tax No: CTC/Chennai-II/309STC)
• Notes/ sheets would be provided at a reduced rate of 75/- per participant
• Certificates to each participant on completion of the program could be arranged for @ 60
per participant
• 75% of the amount is payable upfront with the balance on completion of the session.
• All payments in favour of: ‘Collection Skills’ payable at Chennai
• Should the program be held out of Chennai, then to & fro fare along with board & lodge
expenses would be applicable.
• This proposal would hold good & be valid for a period of 3 months only.
Infrastructure & Arrangements:
As for most of the sessions we would be using our laptop, we would require the following:
• LCD with Screen
• White board with markers/ duster
• Flip charts -about 15 per day
• Sketch pens- at least 10 pens (1 for each group)
• Sound System to be connected to the laptop, as we would be showing a few movies to
reiterate key points
• Participants can bring a notepad & pen only
Timings for breaks:
15 min between 10-45 to 11-00am
Lunch break about 45 min
15 min between 3-45 to 4-00 pm
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Contact: Tel: (091-44) 43531000 (091-44) 43531300 Hotline: 94440 365(days) 24(hrs)
Email: Training@Sales-Training.in,Training@SalesTrainingIndia.com,
Training@CollectionSkills.com
We service some of the top most names as Clients in India, Middle East & SE Asia…
names and testimonials of which can be seen on the websites listed below:
Websites: www.SalesTrainingIndia.Com, www.Sales-Training.in , www.RetailSalesTraining.in
www.CollectionSkills.Com, www.EtiquetteWorks.in , www.ManualPreparation.com,
www.FirstContactAcademy.Com,