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Apresentacao pap misma
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Ambiente externo Pontos Fortes Pontos
Fracos Ambiente Externo Oportunidades Ameaças FORÇAS / PONTECIALIDADES OPORTUNIDADES/DEFESAS 74% 40% FRAQUEZAS/DEBILIDADES AMEAÇAS/VULNERABILDIADE 86% 94%
13.
MENOR FATOR COMPETITIVO ATRIBUTOS 1 2 MAIOR FATOR COMPETITIVO 3 4 5 Produto Oportunidades Preço Oportunidades Praça Oportunidades Promoção Oportunidades Conhecimento da
marca Oportunidades
14.
15.
Em casa 1% Rua da
cidadania 5% Rua ou praça 20% Academia 36% Clube 3% Academia ao ar livre 8% Parques 27% Total das Respostas: 169
16.
Status 0% Convívio Social 5% Bem-estar/Beleza 33% Saúde/Qualidade de vida 62%
17.
Academia 4% Outros 3% Lojas Fitness ou esportivas 42% Lojas
de Departamento 51%
18.
Sim 23% Já ouvi falar,
mas nunca comprei 26% Não 51%
19.
Promoção 28% Variedade de produtos 52% Localização 4% Formas de pagamento 16%
20.
Compra online 10% Promoções 34% Promoções de fidelidade (brindes,
descontos, cartão preferencial 34% Envio de emails com informações e novidades 22%
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Conclusão 1:
Segmentação através de pesquisa e identificação de público alvo Conclusão 2: Ações de marketing para reconhecimento da marca no mercado curitibano Conclusão 3: Destaque de diferencial e posicionamento da marca
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