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DESIGN E DIREÇÃO DE ARTE
                              TIPOGRAFIA & LOGOTIPO
                                   Geórgia Rodrigues

Thursday, October 6, 11
DESIGNER E DIRETOR DE ARTE:
                              QUAL A DIFERENÇA?

Thursday, October 6, 11
DESIGNER E DIRETOR DE ARTE:
     QUAL A DIFERENÇA?
     O DESIGNER...

     • Forma e Estrutura.
     • Coerência visual com o conceito.
     • Criação de conceitos com a apelo visual.

     • Embalagens, facas especiais, produtos e logotipia.

     APELO: PERCEPÇÃO PELA FORMA

Thursday, October 6, 11
DESIGNER E DIRETOR DE ARTE:
     QUAL A DIFERENÇA?
     O DIRETOR DE ARTE...

     • Criação de conceitos com a apelo visual.
     • Unidade e coerência criativa e visual.
     • Direcionamento gráfico e apelo emocional.

     • Campanhas, layout, conceito gráfico e diagramação.

     APELO: PERCEPÇÃO PELOS SENTIDOS.

Thursday, October 6, 11
DIREÇÃO DE ARTE




                          Only with Stihl. Giacometti, São Paulo, Brazil. Chief Creative Officers: Daniel Rasello, Julio Isnard. Art Director: Felipe Previtali Copywriter: Patrizia Scala

Thursday, October 6, 11
DIREÇÃO DE ARTE




                          Only with Stihl. Giacometti, São Paulo, Brazil. Chief Creative Officers: Daniel Rasello, Julio Isnard. Art Director: Felipe Previtali Copywriter: Patrizia Scala

Thursday, October 6, 11
DESIGN




                          Nike. Just do It.

Thursday, October 6, 11
DESIGN




                          Apple. Symbol Designer: Roff Janoff, 1977.

Thursday, October 6, 11
PROCESSO CRIATIVO
                             LOGOTIPO



Thursday, October 6, 11
CRIAR UM LOGOTIPO
     O QUE CONSIDERAR?
     • Briefing.
     • Conceito.
     • Apelo.
     • Desenho ou escolha da tipologia e/ou ícone.
     • Cores.
     • Formas de aplicação.




Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
DA MENINA GEÓRGIA RODRIGUES




Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
Thursday, October 6, 11
OBRIGADA!




Thursday, October 6, 11

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Design e Direção de Arte