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Institution Research 
Georgia-Mae Morrell
Release Dates 
Boxofficemojo.com shows that 3/5 films that are shown here 
where released in October, most commonly the end of October. 
This can be interpreted to be because its close to Halloween 
which is shown to be a scary holiday. People will want to watch a 
specific genre at Halloween.
Audience Figures 
Shares of UK cinema audiences by 
age 
The graph here shows the breakdown 
of the ages of people who visit the 
cinema on a yearly timescale, as you 
can see from the graph 15-24 year olds 
are most likely to attend the cinema.
Sub genres of horror 
Action Horror 
Body Horror 
Comedy Horror 
Gothic Horror 
Psychological Horror 
Science Fiction Horror 
Slasher Horror 
Zombie Horror
Average Profit 
This table 
shows that the 
horror genre is 
the seventh 
most popular 
genre from 1995 
to 2014. the 
average gross 
profit of horror 
films is 
approximately 
$19,472,076. 
however the 
total gross profit 
is 
$7,866,718,776. 
The total gross of 404 films they have made 
since 1995 shows how successful the genre 
has been through the years.
Universal 
Universal is the fifth 
ranking film 
distributor since 
January 2014 and 
have been so far 
during the year. The 
highest year for them 
was in 2000 and 
2001 when their total 
gross was high at 
$1,069.1.
What release does horror 
slasher receive? 
The last horror slasher film that Universal created was in 
2010, Psycho 3 (2010), and haven't released any since 
then. 
Universal have produced 10 horror slasher films. 
The distribution of the releases of horror films is widely 
spread from 1981-2010.
Universal 
Films made: 
3/6/1983- psycho 2 
16/10/1998- bride of chucky 
9/11/1990- child's play 2 
30/10/1981- Halloween 2 
4/12/1998- psycho 
27/10/1989- shocker 
30/8/1991- child's play 3 
8/10/2010- psycho 3 
22/10/1982- Halloween 3
I would use universal to distribute my film because they 
are one of the most popular film distributors for horror 
slasher and this will make my film more noticeable in the 
film industry and will make me more noticeable. 
My target market is the horror audience of people of aged 
14-40 year olds. This because they are the normal ages of 
people who watch horror films. 
The profit I would like to recoup is a high profit.

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Institution research

  • 2. Release Dates Boxofficemojo.com shows that 3/5 films that are shown here where released in October, most commonly the end of October. This can be interpreted to be because its close to Halloween which is shown to be a scary holiday. People will want to watch a specific genre at Halloween.
  • 3. Audience Figures Shares of UK cinema audiences by age The graph here shows the breakdown of the ages of people who visit the cinema on a yearly timescale, as you can see from the graph 15-24 year olds are most likely to attend the cinema.
  • 4. Sub genres of horror Action Horror Body Horror Comedy Horror Gothic Horror Psychological Horror Science Fiction Horror Slasher Horror Zombie Horror
  • 5. Average Profit This table shows that the horror genre is the seventh most popular genre from 1995 to 2014. the average gross profit of horror films is approximately $19,472,076. however the total gross profit is $7,866,718,776. The total gross of 404 films they have made since 1995 shows how successful the genre has been through the years.
  • 6. Universal Universal is the fifth ranking film distributor since January 2014 and have been so far during the year. The highest year for them was in 2000 and 2001 when their total gross was high at $1,069.1.
  • 7. What release does horror slasher receive? The last horror slasher film that Universal created was in 2010, Psycho 3 (2010), and haven't released any since then. Universal have produced 10 horror slasher films. The distribution of the releases of horror films is widely spread from 1981-2010.
  • 8. Universal Films made: 3/6/1983- psycho 2 16/10/1998- bride of chucky 9/11/1990- child's play 2 30/10/1981- Halloween 2 4/12/1998- psycho 27/10/1989- shocker 30/8/1991- child's play 3 8/10/2010- psycho 3 22/10/1982- Halloween 3
  • 9. I would use universal to distribute my film because they are one of the most popular film distributors for horror slasher and this will make my film more noticeable in the film industry and will make me more noticeable. My target market is the horror audience of people of aged 14-40 year olds. This because they are the normal ages of people who watch horror films. The profit I would like to recoup is a high profit.