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Design – would recommend a rapid design cycle to include overall brand feel. Assumption is to then apply design to themes or templates in MediaCo / other apps. Development – Need an FTE developer for at least 30 days. Ideally, resource will have familiarity with MediaCo platform. Supplemental resources can be used to assist over 30-45 days. This is really dependent on what type of capabilities we’ll turn on. Blog posts, some Twitter Lists and several third-party integrations need to be included within 1 st phase.
Planning an online community for a software company
Planning An Online Community For A Software Company
[The Opportunity] <ul><li>Take The Lead And Establish A Unique Voice in WCM market </li></ul><ul><li>Most vendors don’t have any community strategy or understand how to facilitate and curate conversations. Execution typically comes across as 1-way communication and very product-oriented </li></ul><ul><li>It’s important to showcase our ability to execute on this opportunity. While technology is only the enabler, our community will be a key vehicle to move our communication and brand strategy forward. </li></ul><ul><li>Independent consultants and thought leaders want more opps to syndicate their media </li></ul><ul><li>MediaCo will be the media channel and mover of information </li></ul>
[Nurturing the complex sales cycle] <ul><li>ContentOfficers.com will provide a way to engage with our buyers and build relationships </li></ul><ul><li>The enterprise buyer is evaluating not only platforms and products but the vendors themselves – we can put our best foot forward with ContentOfficers.com as the conversation tool </li></ul><ul><li>Lead generation will be driven [and increased] by understanding what prospects need – we can seed conversations and get real-time feedback </li></ul><ul><li>By bringing external conversations and potential competitors to the mix, MediaCo will be seen as the trusted source -- transparency prevails. </li></ul><ul><li>Numerous soft sell opportunities exist for ContentOfficers.com – from guest and sponsored posts to hosted vidcasts and webinars. </li></ul><ul><li>Bottom line: ContentOfficers.com will be a real-time media channel that creates industry conversations that people will want to talk about </li></ul>
[Stuff To Think About] <ul><li>What Are The Tools To Tell Our Story? </li></ul><ul><li>Where do we need to be? </li></ul><ul><li>When we get there, what do we do? </li></ul><ul><li>When we figure out what to do, how do we engage? </li></ul><ul><li>How do we manage all of our digital properties? </li></ul><ul><li>How do we measure it? </li></ul>How Do We Find Our Influencers?
[The Communication Hub] <ul><li>MediaCo Conversations Will Be Spread Out. </li></ul><ul><li>ContentOfficers.com is a conversation hub // works in conjunction with other digital outposts </li></ul><ul><li>Consider how to blend with ‘Corporate site’ </li></ul>
Twitter / Microblogging <ul><li>Twitter is one way to ‘lubricate’ the content // we can then siphon back to MediaCo properties </li></ul>[Twitter For Curation]
New Ways To Reach The Media <ul><li>Pitch’em Where They Are </li></ul>
[Here’s An Example] A niche community for content companies, practitioners and users