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Planning An Online Community For A Software Company
[The Opportunity] <ul><li>Take The Lead And Establish A Unique Voice in WCM market </li></ul><ul><li>Most vendors don’t ha...
[Nurturing the complex sales cycle] <ul><li>ContentOfficers.com will provide a way to engage with our buyers and build rel...
[Stuff To Think About] <ul><li>What Are The Tools To Tell Our Story? </li></ul><ul><li>Where do we need to be? </li></ul><...
[The Communication Hub] <ul><li>MediaCo Conversations Will Be Spread Out.  </li></ul><ul><li>ContentOfficers.com is a conv...
Twitter / Microblogging <ul><li>Twitter is one way to ‘lubricate’ the content // we can  then siphon back to MediaCo prope...
New Ways To Reach The Media <ul><li>Pitch’em Where They Are  </li></ul>
[Here’s An Example] A niche community for content companies,  practitioners  and users
Phase 1 -- Pre-Launch <ul><li>Design </li></ul><ul><li>Development </li></ul><ul><li>Editorial </li></ul><ul><li>Content P...
Phase 2 – Launch <ul><li>Promotion: PR, Email Marketing, SEO </li></ul><ul><li>Partnership Cultivation </li></ul><ul><li>M...
Phase 3 – Post-Launch <ul><li>Editorial Oversight </li></ul><ul><li>Ongoing Developer Support </li></ul><ul><li>Ongoing De...
[email_address] @dearinggroup
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Planning an online community for a software company

These slides were developed to spark the initial planning for an online community.

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Planning an online community for a software company

  1. 1. Planning An Online Community For A Software Company
  2. 2. [The Opportunity] <ul><li>Take The Lead And Establish A Unique Voice in WCM market </li></ul><ul><li>Most vendors don’t have any community strategy or understand how to facilitate and curate conversations. Execution typically comes across as 1-way communication and very product-oriented </li></ul><ul><li>It’s important to showcase our ability to execute on this opportunity. While technology is only the enabler, our community will be a key vehicle to move our communication and brand strategy forward. </li></ul><ul><li>Independent consultants and thought leaders want more opps to syndicate their media </li></ul><ul><li>MediaCo will be the media channel and mover of information </li></ul>
  3. 3. [Nurturing the complex sales cycle] <ul><li>ContentOfficers.com will provide a way to engage with our buyers and build relationships </li></ul><ul><li>The enterprise buyer is evaluating not only platforms and products but the vendors themselves – we can put our best foot forward with ContentOfficers.com as the conversation tool </li></ul><ul><li>Lead generation will be driven [and increased] by understanding what prospects need – we can seed conversations and get real-time feedback </li></ul><ul><li>By bringing external conversations and potential competitors to the mix, MediaCo will be seen as the trusted source -- transparency prevails. </li></ul><ul><li>Numerous soft sell opportunities exist for ContentOfficers.com – from guest and sponsored posts to hosted vidcasts and webinars. </li></ul><ul><li>Bottom line: ContentOfficers.com will be a real-time media channel that creates industry conversations that people will want to talk about </li></ul>
  4. 4. [Stuff To Think About] <ul><li>What Are The Tools To Tell Our Story? </li></ul><ul><li>Where do we need to be? </li></ul><ul><li>When we get there, what do we do? </li></ul><ul><li>When we figure out what to do, how do we engage? </li></ul><ul><li>How do we manage all of our digital properties? </li></ul><ul><li>How do we measure it? </li></ul>How Do We Find Our Influencers?
  5. 5. [The Communication Hub] <ul><li>MediaCo Conversations Will Be Spread Out. </li></ul><ul><li>ContentOfficers.com is a conversation hub // works in conjunction with other digital outposts </li></ul><ul><li>Consider how to blend with ‘Corporate site’ </li></ul>
  6. 6. Twitter / Microblogging <ul><li>Twitter is one way to ‘lubricate’ the content // we can then siphon back to MediaCo properties </li></ul>[Twitter For Curation]
  7. 7. New Ways To Reach The Media <ul><li>Pitch’em Where They Are </li></ul>
  8. 8. [Here’s An Example] A niche community for content companies, practitioners and users
  9. 9. Phase 1 -- Pre-Launch <ul><li>Design </li></ul><ul><li>Development </li></ul><ul><li>Editorial </li></ul><ul><li>Content Partnerships </li></ul><ul><li>Promotion: PR, SEO </li></ul>
  10. 10. Phase 2 – Launch <ul><li>Promotion: PR, Email Marketing, SEO </li></ul><ul><li>Partnership Cultivation </li></ul><ul><li>Media/Blogger Outreach </li></ul>
  11. 11. Phase 3 – Post-Launch <ul><li>Editorial Oversight </li></ul><ul><li>Ongoing Developer Support </li></ul><ul><li>Ongoing Design Support </li></ul><ul><li>Partner Promotion, SEO </li></ul>
  12. 12. [email_address] @dearinggroup

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