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State of Online Marketing - April 2011

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George Bounacos
George Bounacos

Presentation to George Mason University's MSOM 303 class, Marketing In A Global Economy, in Spring 2011.

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State of Online Marketing MSOM 303 Marketing in a Global Economy George Mason University April 2011
George Bounacos Silver Beacon Marketing Search Engine Optimization (SEO) Online Advertising
New Drivers of Marketing
Marketing Vehicles Over Time ,[object Object]
Television
AOL
Pony Express
FedEx
Carrier Pigeons
Facebook,[object Object]
…whilewe all recordtrivia
Technology Records Everything
Microtargeting
Case Study 1 Good Morning Madam Alarm Clock
ASSUMPTIONS ABOUT BUYERS
Facebook Research About Buyers
Case Study 2: Tutoring ,[object Object]
Challenge: what subjects?
Second challenge: what ages or grades?,[object Object]
Different Messages for Cities
What Next? More data…

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State of Online Marketing - April 2011