1. Locate. Integrate. Innovate.
vikasar@microsoft.com maps

2. History of Microsoft Mapping Products
2009 Rebranding
2008 Acquisition
2007 Acquisition
2006 Acquisition
2005 Acquisition
Virtual Earth
2003 Vicinity Acquisition
2001 MapPoint Web Service
MapPoint
1995 Business Unit founded
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3. Current Trends
• Better Imagery and New Perspectives
• Personalizing the Mapping Experience
Aerial- and Streetside Imagery are great but it might have looked
different when you where there.
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4. The Power of Bing Maps: Imagery and
Content
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5. The Power of Bing Maps: Imagery and
Content
maps

6. The Power of Bing Maps: Imagery and
Content
maps

7. The Power of Bing Maps: Imagery and
Content
maps

8. The Power of Bing Maps: Imagery and
Content
maps

9. The Power of Bing Maps: Imagery and
Content
Roadmaps
Satellite views
StreetSlide
Full video
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10. The Power of Bing Maps: Imagery and
Content
Roadmaps
Satellite views
Photosynth
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11. Current Trends
Better Imagery and New
Perspectives – in the Store maps

12. Current Trends
Personalizing the Mapping
Experience - Today
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13. Current Trends
Personalizing the Mapping
Experience – How you saw it
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14. Current Trends
Personalizing the Mapping
Experience – Photosynth
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15. Current Trends
Personalizing the Mapping
Experience – Photosynth
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16. Map Apps
http://www.bing.com/maps/explore
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17. Current Trends
• Better Imagery and New Perspectives
• Personalizing the Mapping Experience
• Going Mobile
- Mobile devices location aware, generally smarter and more popular.
- Mobile devices will overtake the PC
- The boundary between Personal Navigation Devices and Smartphones is
blurring
- Location Based Advertisement is becoming a reality
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18. Mobile
• WP7
• Nokia
• Blackberry
• iOS and iPhone
• Android
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19. Bing Maps on Any Device – Going Mobile
Android iPhone
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20. Current Trends
Going Mobile – Bing on the
iPhone
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21. Bing Maps & iOS
• SDK with Objective C Classes to
develop iPhone and iPad
applications within Xcode
• iOS supports Bing’s road, aerial and
hybrid map styles
• Add pushpins, access user’s location
via GPS
• Can use in conjunction with Bing
Maps REST service for Geocoding
and Routing
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22. iPhone & Photosynth
• See your panorama take shape
with each picture you take
• Get high-resolution results in all
directions with advanced, on-
device stitching
• See most panoramas within
seconds of taking your last
picture
• Zoom, pan, stretch, and view
your panorama in landscape or
portrait mode
• Save and view your panoramas
on your device and view them
online at Photosynth.net
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23. and Bing Maps
• Built using the Ajax 7 map control
• All JavaScript wrapped with Java calls
• Libraries created to access Bing Spatial
Services and Bing Maps REST
• Available via Codeplex
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24. Current Trends
Going Mobile – Bing on the
iPhone / Streetslide
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25. Current Trends
Going Mobile – Example
SmartRunner
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26. Current Trends
Going Mobile – Example
WorkTrax
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27. Love Clean Streets
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28. Current Trends
• Better Imagery and New Perspectives
• Personalizing the Mapping Experience
• Going Mobile
• Crowd Sourcing & Social Media
- Everybody can be a mapper
- News and photos are increasingly being geo-tagged
- Traffic patterns derived from mobile devices
- Some governments start to grant free access to geospatial Data
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29. Current Trends
Crowd Sourcing & OpenData maps

30. Social Media
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31. Current Trends
• Better Imagery and New Perspectives
• Personalizing the Mapping Experience
• Going Mobile
• Crowd Sourcing
• Convergence of Physical and Digital Worlds
- Augmented Reality
- Augmenting Maps with Reality
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32. Current Trends
Physical & Digital Worlds – Augmented Reality
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33. Current Trends
Augmenting Maps with Reality
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34. Bing Maps for Internal Use
• BI tool
– Sales trends
– Optimal partners
locations
– Demographic analysis
– Campaign analysis
• Call centre tool:
– Where is my nearest?
• Part of your SharePoint dashboard
• Integrated into your CRM or ERP system
• Real time tracking
• And more…
http://silverlightdashboard.dev.mandogroup.com
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35. Integrated in Dynamics CRM or SAP
http://www.borchert-geo.de/en/bgi-solutions.html
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36. Try Bing Maps @ www.bing.com/maps/
More on Bing Maps
On Microsoft.com
Bing Maps
Bing Maps for Mobile Devices
Sign-Up for a Developer Account
Bing Maps Tile System
Understanding Scale & Resolution
Integrating OGC Web Map Services
MapCruncher (Beta)
Forum
Chris Pendleton’s Blog
Ricky Brundritts Blog
Johannes Kebeck Blog
Data Updates Visualized
Data Updates (Polygons)
DataConnector for SQL (on Codeplex)
Bing Maps Toolkit (on Codeplex)
SMIL (Codeplex)
Multimap-to-Bing portal
MapPoint Web Service Upgrade Portal
Related Technologies
•MSR HD View
•MSR ICE
•Microsoft Live Labs Photosynth maps
•Microsoft Silverlight Toolkit

37. Vikas Arora
+44 7887822226, +44 1189095957
vikasar@microsoft.com
http://www.microsoft.com/maps
http://www.bing.com/community
@vikasar, @BINGMAPS
http://uk.linkedin.com/in/vikasarora1
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