Presentation for BIIML14 event, in Bristol http://cloudworks.ac.uk/cloud/view/8585

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2. Geoff Stead,
Head of Mobile Learning
The future of mobile learning at work
Insights from an “at work” coal-face
@geoffstead

3. Who is Qualcomm?
The biggest mobile company you haven’t heard of . . .
Global leader in mobile and wireless engineering development
Partners with wireless operators, device manufacturers, software
vendors and distribution suppliers
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4. Qualcomm employee landscape
Over 30,000 employees
~65% have engineering
backgrounds
139 worldwide locations
Headquartered in San Diego, CA
24% of employees located
internationally
Employee growth
Total employee base grew 90% in past five years
International employee base grew 200% in past
five years
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5. My mission: using mobile to simplify work, and
learning
Apps to make work life easier
Mobile content from anywhere
Support when you need it most
Learning what works for us,
then sharing outside QC
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6. Some (typical) corporate challenges
Learning
• Global business, California culture
• Rapid growth. Effective onboarding
• Resource abundance !
• E-learning fatigue
• Lack of external evidence to drive innovation
IT
• Very real security concerns (Corporate spying!)
• Multi-vendors
• BYOD
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7. Mobile Learning in the Workplace (BYOD)
One size can never fit all
Device
Characteristics
Usability
Employee
Needs
Mobile
Learning
Security
Logistics
Stead, 2012
Koole, 2010
Content
Personalized
Engaging
Employer /
Organization
Needs
Successful m-learning is built
around specific needs, or
contexts
When designing a solution, need
to balance the inter-relationship
between device, employee &
employer
Success isn’t only about a
Learning Outcome!
www.worklearnmobile.org/articles/a-model-for-corporate-mobile-learning/
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8. A global, iterative test lab for mobile use!
•
•
“Launch and Learn” culture
Makr attitude extends to informal learning
•
•
Contained system = great analytics
= continual iterative improvements
Darwinian
•
Beyond “learning” to
-
-
Mobile ecosystem
Performance support. Workflow. etc
Contextual awareness / support
User generated: employee apps!
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9. The Qualcomm Employee App Store
Open ecosystem. BYOD.
Web apps. Android apps. iOS apps
Homemade apps. Vendor apps
Wide range:
• Engineering Development
• Leadership Development
• Learning
• Productivity
• Culture & Orientation
• Reference
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10. QC Lingo
Hybrid game engine + Leitner memorising system
http://bit.ly/qclingo_demo
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11. Exec Photo Booth.
http://bit.ly/virtualpb
Museum Tour
http://bit.ly/QMuseumTour
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12. 3rd party vendors
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14. Types of content delivered to employees via mobile
devices
80%
70%
Series 1
67.9%
60%
50.7%
50%
47.1%
40%
30.0%
30%
20%
10.0%
10%
0%
Reference material
Performance
support
Source: ASTD, Mobile Learning White Paper, 2012
Video
Full courses
Other
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15. QC Mobile audience
Current mobile activity = approx 18,000 staff
Android dominates, but iOS comes a close second
Small but significant WinPhone audience, with strong regional variation
Android
Email
AppStore
49
iOS
WinPhone
BB
35
61
7
32
4
6.5
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16. Global differences
Devices
WinPhone in India
iOS and low Android in China
China is different:
−
−
−
No Play. Multiple competing markets
Many niche Android devices
Many MANY custom Android ROMs
Connectivity
Native vs Web? (big differences!)
Behaviours
The myth of learning during the commute
Bragging apps
Language learning
Is it a course? Certificates vs Learning
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17. Digital Reality
Real + Digital + Virtual
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18. Real + Digital + Virtual
You already do this . . .
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19. Real + Digital + Virtual
Indoor positioning. Geofence. Device to device. Internet of Everything
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20. Real + Digital + Virtual
Wearables. Waveables
Glass = “no hands”
Gesture = “no touch”
Toq / smartwatch = “glance”
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21. Real + Digital + Virtual
Augmented Reality, Smart Terrain, SLAM
http://bit.ly/vuforiaSLAM
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22. Working on the next generation of mobile technologies
Augmented
reality
Peer-to-peer
communication
Context
awareness
Faster performance,
longer battery life
Connecting the
physical to
the virtual
Collaborating between
devices, without going
online. Sharing files.
Collaborative apps
and games.
Your phone
understands where
you are, and offers
appropriate content
Apps can access special
hardware-optimised features
for higher performance
qualcomm.com/vuforia
alljoyn.org
gimbal.com
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23. Sharing our lessons on WorkLearnMobile.org
Free news, advice
and resources from
across the industry
Everything you
need to know abut
mobile learning at
work
Encouraging
smarter use of mlearning for all!
worklearnmobile.org
Expert Insights
Free advice from the experts
Case Studies
Find out what others are
doing
News & Views
Insights from Qualcomm’s
m-learning team
Resources
Links to all the resources
that matter
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24. MLL14
Influencing
Employers:
http://www.worklearnmobile.org/event/mobile-for-learning-leaders/
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25. Where to get some of these apps
Battery Guru
Google Play
Lynda.com *
AppStore, Google Play & Web (not free)
Pathgather.com
AppStore & Web
Anatomy 4D
AppStore & Google Play
Spacecraft 3D
AppStore & Google Play
QC Lingo
http://bit.ly/qclingo_demo
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