Kleeneze Business Opportunity - www.FreeInfoPack.co.uk Shopping Online - www.eze123.co.uk Editors Note: When my stepson was 7-years-old, he attempted to convince me to go on a ridiculously big roller coaster in Blackpool. As we approached it, the screams from the coasterees grew louder and louder. They were clearly terrifi ed, a fact which I pointed out in my defence of ‘chickening out’ (his words). “But being scared is fun!” he declared. On the whole, I am not one who enjoys being scared. I’ve walked out of a cinema before when covering my eyes and cowering under a seat hasn’t been enough to stop the effects of a horror fi lm. I spent my fi rst fi ve driving lessons in a car park before my instructor convinced me to go out on the road. I even have trouble changing a light bulb if it means I have to let go of the ladder. I’m a wimp (stepson’s words again). However, when I was 18 I moved to England from Europe, all alone – no job, no home, no idea really! At the time, people told me it was a brave thing to do (aside from those who told me I really needed to plan it better and it was a stupid thing to do!). I wasn’t scared at all, though. If anything, I was excited. It was an adventure. You see, not all fear is rational or irrational – it’s how we perceive it. Fear can be good if we can channel and control it in the right way. It can be a motivating factor, pushing you to take action rather than avoiding and running away. This business is a prime example. For many, one of the scariest steps can be ‘sacking the boss’ and going full time with their Kleeneze business. I’ve spoken to many people over the years who have done that and pretty much every single person, with the benefi t of hindsight, told me their only regret was that they hadn’t done it sooner. So what stopped them doing it? Fear. The fear of failure mainly. Ironically, though, it was that fear that saw them succeed. That fear guided them to jumping right in and working as hard as possible at their business, so that they did succeed. They controlled their fear rather than let the fear control them. Fear can give us all sorts of excuses for not pursuing our goals and dreams: You’re too old, you’re too young, you don’t know enough yet, you can’t afford it, it won’t work. At the end of the day, it’s easier to stay in the shadows. It’s comfortable in our comfort zone. No one will see you there; no one will see you fail. Yet, you’ll also never stand out while you’re there; you’ll never try something new; you’ll never know what could have happened. If you’re going to fear something, fear wasting your life on something that doesn’t matter to you. Fear being mediocre. Fear doing nothing. Fear regret! History has repeatedly shown that we fail far more from not taking a risk than we do from being brave and grabbing the opportunity. As they say, fortune favours the bold! CONTENTS Editor’s Note Xenia Poole