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VDC Conference 2011 - Developing Cross-Platform Apps

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Guilhem Ensuque
Guilhem Ensuque

Presentation delivered at Verizon's Developer Community Conference in Las Vegas - Sep, 13th 2011

TechnologyEntertainment & Humor
1 of 21
Cross-Platform Apps WHY? How? Guilhem Ensuque, Sep 13, 2011 @gensuque_op #openplug #vdc2011 http://slideshare.net/gensuque
Boss: “I need an iPhone app!” Engineer: “OK I go learn Objective-C and do it…” Engineer (3 months later): “Done!” Typical App Story – Episode 1
Typical App Story – Episode 2 Boss: “Ah but…how about Android? Engineer: “I need to learn Java!” Boss: “I don’t have the money nor the time for that!”
Lessons Learned Your mileage may vary … User Experience Resources Platforms
User Experience How do users get my app? Tailored vs Generic? How much integration?
Case in Point: Facebook iPhone: app iPad: website
Platforms Tablets, TVs, cars, fridges? Which to target? Smartphone vs feature phone?
Platforms – Global Data Worldwide smartphone OS Shipments Q2 2011 Smartphones: 30%, 108M Feature phones: 70%, 258M 6 smartphones are being shipped every second Source: TomiAhonen Consulting – August 2011
Platforms – US data
Resources Do we have legacy code? What are my team skills? Time vs money?
“γνῶθι σεαυτόν “ “Know Thyself” Resources – Socratic Approach
No Silver Bullet… WORA NATIVE WEB X-PLATFORM WRAPPED Technical Solutions
Write Once Run Anywhere #FAIL User Experience Not Good So-so Resources Platforms Good
Wrapped / Hybrid Web Apps #GOOD User Experience So-so Resources Platforms Good Good
Architecture of an Hybrid App Application Package Client App UI & core logic API libraries, e.g. Verizon SMS, MMS, Location RESTful calls implementation Javascript App Framework API libs PhoneGapplugins e.g. Contacts Device OS Web Browser Core
X-Platform Native Apps #FTW User Experience Good Resources Platforms Good So-so
OpenPlug App Example
Native Apps #EXPENSIVE User Experience Good Not Good Not Good Resources Platforms
Conclusion Use the right tool for the right job
A Bit of Self-Advertising http://developer.openplug.com
VDC Conference 2011 - Developing Cross-Platform Apps

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VDC Conference 2011 - Developing Cross-Platform Apps

  • 1. Cross-Platform Apps WHY? How? Guilhem Ensuque, Sep 13, 2011 @gensuque_op #openplug #vdc2011 http://slideshare.net/gensuque
  • 2. Boss: “I need an iPhone app!” Engineer: “OK I go learn Objective-C and do it…” Engineer (3 months later): “Done!” Typical App Story – Episode 1
  • 3. Typical App Story – Episode 2 Boss: “Ah but…how about Android? Engineer: “I need to learn Java!” Boss: “I don’t have the money nor the time for that!”
  • 4. Lessons Learned Your mileage may vary … User Experience Resources Platforms
  • 5. User Experience How do users get my app? Tailored vs Generic? How much integration?
  • 6. Case in Point: Facebook iPhone: app iPad: website
  • 7. Platforms Tablets, TVs, cars, fridges? Which to target? Smartphone vs feature phone?
  • 8. Platforms – Global Data Worldwide smartphone OS Shipments Q2 2011 Smartphones: 30%, 108M Feature phones: 70%, 258M 6 smartphones are being shipped every second Source: TomiAhonen Consulting – August 2011
  • 10. Resources Do we have legacy code? What are my team skills? Time vs money?
  • 11. “γνῶθι σεαυτόν “ “Know Thyself” Resources – Socratic Approach
  • 12. No Silver Bullet… WORA NATIVE WEB X-PLATFORM WRAPPED Technical Solutions
  • 13. Write Once Run Anywhere #FAIL User Experience Not Good So-so Resources Platforms Good
  • 14. Wrapped / Hybrid Web Apps #GOOD User Experience So-so Resources Platforms Good Good
  • 15. Architecture of an Hybrid App Application Package Client App UI & core logic API libraries, e.g. Verizon SMS, MMS, Location RESTful calls implementation Javascript App Framework API libs PhoneGapplugins e.g. Contacts Device OS Web Browser Core
  • 16. X-Platform Native Apps #FTW User Experience Good Resources Platforms Good So-so
  • 18. Native Apps #EXPENSIVE User Experience Good Not Good Not Good Resources Platforms
  • 19. Conclusion Use the right tool for the right job
  • 20. A Bit of Self-Advertising http://developer.openplug.com

Editor's Notes

  1. Verizon AR app, OpenDays, InStyle HairStyle Try-On