Pi Slice is a web based social platform which represents a new channel of funding for Micro Finance Institutions. Its framework is a unique, connecting system that links individuals and companies – who wish to invest - with MENA based MFIs - which in turn use the funds to provide micro-credit to their customers. Through this web based platform, motivated individuals and companies can help MFIs in the MENA region to build a sustainable future for micro-entrepreneurs, as well as a favourable ecosystem for development at the macro level.

2. 1
THE STORY
Pi Slice is born
e
Partnership
f
MFI Selection
g
MFI Integration
h
3
Entrepreneurship Story
d
Profile
Overview
MENA CSR Gap
c
THE PLATFORM
MENA Funding Gap
b
2
a
Technology
THE OFFERING
p
CSR Initiative
i
CSR Evolution
Localisation
r
Visibility Program
k
Value Proposition
s
Employee Mobilization
l
Process
t
Client Mobilization
m
Audience
u
Public Awareness
n
Engagement Channels
o
THE BENEFITS
q
j
4
PlaNet Finance
Impact
v
Lead The Field
w
The Shared Value
x
The Benefits

3. 1
THE STORY
a
MENA Funding Gap
b
MENA CSR Gap
c
Entrepreneurship Story
d
Pi Slice is born
2
THE PLATFORM
3
THE OFFERING
4
THE BENEFITS

4. 1
a MENA Funding Gap
The MENA region is home
to approximately:
370 million
inhabitants of which at least
26 percent
are estimated to live on less than
USD $2 /day
2010 Arab Micro Finance report conducted by MIX (Micro Finance Index Exchange)

5. 1
a MENA Funding Gap
17 large MFI’s
from the oldest markets in the region
alone have a combined portfolio of:
$912 million
which represents
78 percent
of the region’s overall portfolio
2010 Arab Micro Finance report conducted by MIX (Micro Finance Index Exchange)

6. 1
a MENA Funding Gap
It is estimated that there are approx.
6 million
households eligible for a microfinance
loan and that there is a gap of approx.
3 million
potential microfinance customers in
need of funding for a total of nearly
$3.5 billion
in growth loan portfolio
2010 Arab Micro Finance report conducted by MIX (Micro Finance Index Exchange)

7. 1
a MENA Funding Gap
There is a huge gap of funding
for MENA micro-entrepreneurs
& the opportunity to create
3 million jobs

8. 1
b MENA CSR Gap
HOW OFTEN DO PROFESSIONALS
ENGAGE IN CHARITY OR COMMUNITY
WORK IN THE MIDDLE EAST?
HOW ACTIVELY ARE COMPANIES
IN THE MIDDLE EAST ENGAGED
IN CSR ACTIVITY?

9. 1
b MENA CSR Gap
There is room for potential
growth for social responsibility
initiatives in MENA

10. 1
c Entrepreneurship Story
MARCH 2010
MARCH 2012
Genny undergoes life altering
trekk at Kilimanjaro
Pi Slice launched officially and by
June 2012, finalizes a Partnership
Agreement with MicroWorld/
PlanetFinance to re-build and relaunch together for March 2013 a
MENA to MENA platform.
Following a passion for the
microfinance & online industries,
Genny presents Pi Slice idea &
business plan part of MBA project at
London Business School
MARCH 2011
Genny mentored and supported by
Tom Speechley – Senior Partner
Abraaj to make sure Pi Slice is a
viable Business Model.
Pi Slice gets introduced to the Endeavor
Network which supports high impact
entrepreneurs world wide.
Pi Slice gets selected to attend the Summit
of Innovation & Entrepreneurship in New
York as a panelist.
Pi Slice participates in major global
entrepreneurship competitions namely
Cartier Women Initiative Award, Bader
Startup Cup Competition & Global Social
Ventures Competitions, Endeavour.
Pi Slice gets invited to World Economic
Forum and different summits and
conferences as a speaker.
Pi Slice completes a CAT4 License
Application in DIFC with the ambition to
become the 1st microfinance online
bank in MENA.

11. 1
d Pi Slice is born..
Pi Slice is a web based social platform which represents
a new channel of funding for Micro Finance Institutions.
Its framework is a unique connecting system that links individuals
and companies who wish to invest with MENA based MFIs that in
turn use the funds to provide micro-credit to their customers.
Through this web based platform, motivated individuals and
companies can help MFIs in the MENA region to build a sustainable
future for micro-entrepreneurs, as well as a favourable ecosystem
for development at the macro level.

12. 1
THE STORY
2
THE PLATFORM
e
Partnership
f
MFI Selection
g
MFI Integration
h
Technology
i
PlaNet Finance
j
Localisation
k
Value Proposition
l
Process
m Audience
n
Engagement Channels
o
Impact
3
THE OFFERING
4
THE BENEFITS

13. 2
e Pi Slice - Partnership
Pi Slice is in partnership with MicroWorld
to create the 1st MENA micro-lending platform
Business Development
MFI and financial operations management
Pi Slice is a peer-to-peer micro-lending
platform that allows individuals and
corporations to lend to microentrepreneurs in MENA and finance
their projects enabling them to launch
or grow their micro-businesses.
MicroWorld, a subsidiary of the PlaNet
Finance Group, is a France-based internet
platform that allows individuals and
corporations to finance the projects of
micro-entrepreneurs around the world
by making online loans.

14. 2
f Pi Slice – MFI Selection
Pi Slice with MicroWorld
Have rigorous process of MFIs selection
Tier 1
Tier 2
MFIs
Pi Slice-MicroWorld works with upper tier
MFIs without any contingency measures
Tier 3
Tier 4
Pi Slice-MicroWorld can work with MFIs at other tiers through:
o Increased information to general lenders
o Collecting funding from specific risk-tolerant lender populations
o Organising guarantee funds through third parties

15. 2
g Pi Slice - MFI Integration
Pi Slice with MicroWorld
have rigorous process of MFIs integration
Extensive field experience, MFI due diligence
and training, product development
Preselection
Contact
Pre-due
diligence
Onsite due
diligence
MFI due diligence, analysis,
operational setup, training
Investment
committee
Integration

16. 2
h Pi Slice - Technology
Pi Slice with MicroWorld
Built a cutting-edge technology platform
MicroWorld’s platform uses banking grade technology and allows
for full personalisation to adapt to specific regional needs.
Lenders
Front End
Secure
transaction
processing
Fully customisable content
management system
Based on open-source Drupal
software
Dynamic media-ready interface
Social network and SEO friendly
Banking-grade back office system
Robust financial transaction tracking
Multi-currency-ready
Local banking partner
Back End

17. 2
i Pi Slice – Planet Finance
Pi Slice with MicroWorld
leverage the Planet Finance micro-finance expertise
Services offered
How MicroWorld works with them
5 microfinance institutions, 626 staff,
55,000 active customers
Partner with Microcred Senegal
and Microcred Madagascar
NGO, Technical assistance to MFIs,
programs in 60 countries
MFI and country regulation advice
Leading microfinance investment
firm, USD1bn under management
Leading MFI ratings organisation,
478 ratings conducted
Microfinance education, 47
academics and 49 practitioners
Microinsurance provider to188k
microentrepreneurs
Microfinance funding to French
micro-enterprise
MFI selection, due diligence,
ongoing risk analysis, country
analysis
Website content, industry
information
Identifying ways to incorporate
microinsurance and French
microfinance into platform

18. 2
j Pi Slice – Localisation
1- Commitment
to MENA countries
Pi Slice aims to work with
partners in every country in the
MENA region when possible.
2- Local currency
funding for partners
Thanks to its banking grade
technology, MicroWorld is able
to collect and disperse funding
in local currencies, therefore Pi
Slice is ready to put in place local
funding strategies for partners,
providing exchange risks and
costs are addressed properly.
MENA

19. 2
k Pi Slice - Value Proposition
1
Increase awareness
of microfinance, social
responsibility, shared
value, and the culture of
giving
2
Channel low cost
funding to microfinance
institutions, helping them
expand their services & microentrepreneurs portfolio
3
Provide the public with
a sustainable, tangible,
transparent alternative
to charitable giving
4
Enable companies to create
an innovative and highly
visible corporate social
responsibility program

20. l Pi Slice - Process
2
Pi Slice works as a partnership between corporations,
employees and clients, here’s how it works:
1
Corporate partners
raise funds in
loans & can
mobilize the public
Corporates
2
3
Employees & Clients select
projects of microentrepreneurs that
corporate partners can cofinance
Employees
and Clients
The MFI finances the
micro-entrepreneur
Pi Slice
MFI
4
The micro-entrepreneur
reimburses its loan to the
lender(s)
MicroEntrepreneurs
Loans Repayment
o
o
o
o
0% interest loans from 6 to 18 months
Selection, due diligence and control of MFIs is done with PlaNet Finance
MFIs lend with interest rate to micro-entrepreneurs to cover operational costs
Projects are easily and securely financed via PayPal
o PI Slice receives small commission from MFIs for funding offered
o Pi Slice local correspondent within MFI ensures operational efficiency
o Banking grade back-office implemented at MicroWorld to track financial
flows: Oracle Flexcube

21. 2
m Pi Slice – Audience
MENA ONLINE BUYING MARKET
MENA INTERNET USAGE
72 MILLION
58 MILLION
2+ HOURS
14% USERS
$91 BILLION
Internet Users
Social Media Users
Online Daily
Buy Online
Online Transactions
PI SLICE OPPORTUNTIY
ENGAGE
50 MILLION
PEOPLE
http://www.wamda.com/2012/10/25-essential-stats-on-e-commerce-in-the-middle-east-stats

22. 2
n Pi Slice – Engagement Channels

23. 2
o Pi Slice - Impact
As we grow, we will be measuring our impact by # of jobs creation
per # of MFI’s per # of countries with 4 levels of social impact
JOB CREATION FOR MICRO-ENTREPRENEURS
> Beneficiaries: women, farmers, handymen, etc...
> KPIs: numbers of stable jobs creation & outreach / productivity / income / purchasing
power / efficiency / financial management / profitability / empowered individuals &
families, gender equality
DIRECT FAMILY
> Beneficiaries: wife, kids, parents, etc...
> KPIs: empowerment, housing / food /clothing security, school attendance / focus /
performance, overall standard of living / morale / health
CLOSE COMMUNITY
> Beneficiaries: neighbors, friends, community members, etc...
> KPIs: more number of community jobs creation, availability of products and services
through community micro-entrepreneurs, community economic development
GOVERNMENT
> Beneficiaries: overall Population
> KPIs: lower unemployment rate, lower crime rate, higher Per Capita Income & GDP,
higher economic development, higher political stability

24. 1
THE STORY
2
THE PLATFORM
3
THE OFFERING
p
PiCSR Initiative
Slice
q
The Value Proposition
CSR Evolution
r
The Process
Visibility Program
s
The Steps Mobilization
Employee
t
u
4
Client Mobilization
Public Awareness
THE BENEFITS

25. 3
p Corporates participate in an innovative & sustainable
CSR initiative
Pi Slice offers companies the
opportunity to contributes to the
development and transformation
of the MENA region, through
continuous funding of microentrepreneurs and ongoing
community engagement and
mobilization.

26. 3
q Corporates are part of a CSR evolution
Corporates are offered a unique program that increases the
impact and efficiency of their CSR actions by using funds to
engage and mobilize their network in a transparent way while
supporting micro-entrepreneurs
Increase your action by
leveraging your networks
Support the regional economy
through loans rather than donations
Communicate on a highly
visible program
IMPACT
EFFICIENCY
VISIBILITY

27. 3
r
Corporates have visibility online & offline
ONLINE
OFFINE
2
Through the
micro-lending platform
Through media, events
and community tools
Employee
mobilisation
Client
mobilisation
Public
awareness
Mobilise employees to
fight unemployment
both online and offline
Engage and reward
clients with a number
of innovative ways
Generate visibility
through exclusive
media initiatives

28. 3
s 1| Employee Mobilisation
As a socially responsible product,
Pi Slice can be leveraged to:
Build stronger company loyalty
among employees
Employee
Make employees happier, more
engaged and more productive
while raising the profile of the
CSR actions of the company.
Engagement
Tangible Social
Responsibility
Company &
Brand

29. 3
s 1| Employee Mobilisation
Mobilize your employees through a
transparent and highly visible CSR program
1
2
3
Rewards
Matching loan policy
Community
Reward employees with Pi Slice
Gift or Discovery Passes
(Gift Pass will be reimbursed to the
recipient, Discovery Pass will be
reimbursed to the issuer)
Double the impact of
your employees by a matching
dollar to dollar campaign
Create a network of groups
and members according to
business lines or geography

30. 3
t
2| Client Mobilisation
As a socially responsible product,
Pi Slice can be leveraged to:
Client
Attract new customers
Reward existing customers
while raising the profile of the
CSR actions of the company.
Engagement
Tangible Social
Responsibility
Company &
Brand

31. 3
t
2| Client Mobilisation
Mobilize your clients through meaningful incentives
that will highlight the company’s social actions
1
2
3
Loyalty Program
Micro-Shows
Groups & Communities
Offer new clients a $20
Pi Slice Gift Pass when they join
or reward loyal clients
Use Micro-Shows (private
events, conferences, speeches,
concerts) organized for lenders to
generate a buzz around
your campaign
(ex. Distributing Discovery Passes)
Create groups for your different
clients and encourage light-hearted
competition between them with a
goal of improving the lives of
micro-entrepreneurs

32. 3
u 3| Become a visible sponsor of the platform
To promote their involvement in supporting microfinance in the region, corporates have the option to
become a platform corporate partner. Their role will be recognised throughout the website and
external communications.
YOUR LOGO
YOUR LOGO
Dedicated
partner page
A specific page
highlighting your
involvement in the
project and showcasing
your loans
Homepage
MFI page
visibility
Priority
highlighting
Pi Slice Pass
The website front-page
will feature your company
logo in a prominent
position, as will all
communication emails
Display your logo
and the rationale
behind your
support on the MFI
page
Your user avatar will
show first on every
project you have
financed on the website
Leverage your loans by
allowing friends and
colleagues to invest on your
behalf with Pi Slice Passes
32

33. 3
v Impact
Pi Slice offers an ideal solution to companies that wish to engage their
employees and clients by leveraging both online and offline resources
to make CSR actions interactive, tangible, and engaging while
measuring the impact
EFFICIENCY
Example:
A commitment
to lend $100K for
24 months…
… will help
100+ microentrepreneurs
develop their
businesses...
… and can rally
5000+ people
around your
commitment…
… while raising
awareness about
social
responsibility to
your audience.

34. 1
THE STORY
2
THE PLATFORM
3
THE OFFERING
4
THE BENEFITS
v
Lead The Field
w
The Shared Value
x
The Benefits

35. 4
v Lead the Field
By joining a major initiative led
by Pi Slice in MENA you become
a lead actor for social
empowerment in the region
Lend and support borrowers in MENA and
become part of a MENA to MENA initiative

36. 4
w The Shared Value
LENDERS
PI SLICE
MFIs
BORROWERS
Have access to a
sustainable, tangible,
transparent alternative
to charitable giving
Partners with
Tier 1 MFIs ensuring the
money is properly
invested to borrowers
Have access to Private
Sector CSR budgets and
individual lenders
Have access to multiple
lenders with larger
sources of capital
Are able to make a
choice that aligns with
personal or corporate
objectives
Creates a unique CSR
channel
Show performance &
accountability by being
part of Pi Slice
Get new products &
services to satisfy their
needs
Creates an online
community of lenders
Provides transparency
into lending performance
Supports the Micro
Finance industry with
products & services
development, processes
improvement etc…
MF industry will be more
consolidated, visible,
transparent, etc.

37. 4
x The Benefits
By partnering up with Pi Slice, you benefit from:
LEADING
INVOLVING
ENGAGING
GAINING
the field with an
innovative, cutting edge
CSR initiative
employees in a
multi-level program
customers, clients and
partners, in a variety of
ways
unparalleled online
visibility of your
CSR actions

38. THE TIME IS NOW
FOR YOU TO MAKE
AN IMPACT.

39. ARE YOU A PI SLICER?

40. Genny Ghanimeh
CEO & Founder
E: genny@pi-slice.com
M: +97150 650 85 95
A: Level 41 Emirates Towers,
P.O. Box 31303, Dubai – UAE
www.pi-slice.com