The Power of Patient Focus in Healthcare

1. THE POWER OF Prof. Peter Fisk GeniusWorks and IE Business School Email: peterfisk@peterfisk.com Web: www.theGeniusWorks.com PATIENT FOCUS

2. +genius

3. Brands winning in a new world Patient-centric healthcare Building brands for patients +genius THE POWER OF PATIENT FOCUS

4. We live in an incredible time

5. We live in an incredible time

6. Virtual world becomes real

7. Amazon’s bigger vision

8. $99 to profile your DNA

9. Driverless in Singapore

10. Tesla is now bigger than Ford

11. Unlimited executive jets

12. SpaceX redefines space travel

13. Xiaomi, the new AppleHyperloop redefines travel

14. The world’s biggest sports event

15. Magic Leap’s cinematic VR

16. Tectonic shifts +genius

17. East Small West Big RelevantAverage © Peter Fisk 2015

18. ImaginationCapability CollaborativeIndependent DisruptingEvolving © Peter Fisk 2015

19. Consumer Emotional Pull Business Rational Push © Peter Fisk 2015

20. Consumers in control +genius

21. New opportunities to grow +genius

22. Time to think bigger

23. +genius Think Tesla

24. +genius

25. +genius Think Nespresso

26. The Gamechangers +genius

27. Audacious ideas +genius

28. 10 times not 10% +genius

29. es 1. 23 & Me 2. Aravind 3. Editas 4. Genentech 5. Intuitive Surgical 6. Narayana Hosp 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Farfetch 5. Le Pain Quotidien 6. Pinterest 7. Positive Luxury 8. Rackuten Ichiba 9. Trader Joe’s 10. Zappos 1. Apple 2. Beauty’in 3. DJI 4. Go Pro 5. Lego 6. Method 7. Natura 8. Nike+ 9. Oculus Rift 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. GE 5. Google X 6. OneWeb 7. Raspberry Pi 8. Samsung 9. Slack 10. Xiaomi 1. Aeromobil 2. Air Asia 3. Airbnb 4. CitizenM 5. Emirates 6. Kulula 7. RedBus 8. Uber 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Brewdog 2. GrameenDanone 3. Graze 4. Juan Valdez 5. LA Organic 6. Moa Beer 7. Modern Meadow 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. 1Atelier 3. Desigual 4. Jonny Cupcake 5. Inditex 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s 1. Aspiration 2. Fidor 3. First National 4. Moven 5. M-Pesa 6. Robinhood 7. Square 8. TransferWise 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Buzzfeed 3. Netflix 4. Pledge Music 5. Red Bull 6. RiotGames 7. Snap 8. Ushahida 9. ViceMedia 10. WeChat futureproduct futurefashion futurefood futurehealth futuretech futuremakersfuturebank futuretravel Thi N/S American brands European brands African/Arab brands Asia/Pacific brands futuremedia 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM Watson 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator 1. Bitcoin 2. Bhutan 3. City FC 4. The Elders 5. FanDuel 6. ParkRun 7. Michelle Phen 8. Planetary Res 9. Udacity 10. You futureservice futurebrands © Peter Fisk 2016 peterfisk@peterfisk.com www.theGeniusWorks.com futurestore High growth companies shaking up every market

30. audacious

31. intelligent

32. networked

33. collaborative

34. Change Why enabling

35. Brands winning in a new world Patient-centric healthcare +genius THE POWER OF PATIENT FOCUS

36. +genius Think healthcare

37. +genius

38. +genius

39. Pharma used to be about drugs

40. Pharma Patient Hospitals Insurers Physicians Government Pharma 1.0 +genius

41. Epocrates +genius

42. +genius Second Sight

43. +genius Organova

44. Power shift to patients

45. Pharma Patient Academia Deliverers Biotech Medtech Hospitals Insurers Physicians Government Pharma 2.0 +genius

46. +genius Voxiva

47. +genius Zecuity

48. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius First Warning

49. New world of wellness

50. Pharma Patient Academia Biotech Medtech Hospitals Insurers Retailers Tech Wellbeing Food Employers Physicians Governments Deliverers Pharma 3.0 +genius

51. +genius Google Lifeware

52. Catapult … better performance

53. Catapult … the new sports coach

54. +genius Novo Nordisk

57. Patient I choose treatments based on outcomes I trust brands relevant to me Influenced by friends and others like me I shop around for quality and lifetime costs I monitor my health, control my care I own my data, my budget and wellbeing +genius Patient-centric

59. Brand power

60. $11bn value $70m profit

61. +genius CustomerBusiness Think different

62. “To refresh the world.To inspire moments of optimism and happiness.To create value and make a difference." “To bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete).” “We add sparkle to people's everyday lives." Brand concept

63. Brands are not just about Brands today are more about Image Aspiration Promise Experience Difference Relevance Values Spirit Consistent Coherence Awareness Participation Personal Shared Engaging Enabling Like Love Relationship Movement

64. 7 practical steps to win with patient-centric brands

67. +genius Being the customer

68. Harley Owners Group

71. +genius What does Airbnb mean?

72. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink propositions Segment Motivation Key benefit Value proposition Segment Motivation Key benefit Value proposition Segment Motivation Key benefit Value proposition

73. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Segment Motivation Key benefit Value proposition Segment Motivation Key benefit Value proposition Segment Motivation Key benefit Value proposition Therapies to Motivations

74. Moven

75. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Rethink business models Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models

76. © Peter Fisk 2015 More details in the new “Gamechangers” book +genius Drug sales to positive impact Make and distribute business model eg CocaCola Microsoft Spectrum retail business model eg Amazon Marks & Spencer Make and sell direct business model eg BMW, HSBC Niche retail business model eg ToysRUs,Wiggle License to make business model eg ARM, Ed Hardy Curated retail business model eg Fab, Positive Luxury Membership club business model eg Costco, Quintessentially Crowdfunded ventures business model eg Kickstarter, Zidisha Opensourced community business model eg RedHat, MySQL Subscription payment business model eg FT.com, Graze Buyer and seller marketplace business model eg Etsy, NYSE Micro payments business model eg Flattr Grameen Danone Collaborative consumption business model eg Buzzcar, Regus Regular Replacement business model eg Gillette, Nespresso Branded Consortia business model eg Cisco, Spar Advertising or Sponsorship business model eg Google, Metro Newspapers Listed or Promoted business model eg Monster Linkedin Network builders business model eg Hotmail, Twitter Demand then Made business model eg ZaoZao, Threadless Auction retail business model eg eBay, Sotheby Knowledge and time business model eg McKinsey, Harvard Franchised retail business model eg McDonalds, Subway Certification and endorsement business model eg ISO, Verisign Remainder retail business model Eg Saks, Vente Privee Multulevel marketing business model eg Tupperware, Natura Group buying business model eg Groupon, Huddlebuy Reverse auction business model eg Priceline Freemarkets Shared rental business model eg Zilok, Hilton Tradeable currency business model eg Bitcoin Air Miles Freemium pay within business model eg Angry Bird, Coursera Transaction facilitator business model eg Paypal, Visa Pay as you go business model eg AzuriTech Techshop Dynamic pricing business model eg Expedia, Uber Reputation builders business model eg Tripadvisor, PaywithaTweet Customer data business model eg Facebook, 23andMe Non-profit business business model eg Oxfam Wikipedia Maker models Channel models Crowd models Payment models Exchange models Asset models

77. +genius Dollar Shave Club

78. +genius

81. Nestle’s big data marketing

84. Red Bull

87. +genius Rapha … Cycle Clubs

89. What will you do? +genius

90. How will your patients be winners? +genius

91. Be Bold Be Brave Be Brilliant

92. +genius Strategy and innovation, brands and marketing Inspiring keynote speaking Expert strategic consulting Practical executive development Email: peterfisk@peterfisk.com Telephone: +44 (0)78344 83830 Website: www.theGeniusWorks.com Twitter: @GeniusWorks Linked-in: www.linkedin.com/in/geniusworks New book, just published: www.Gamechangers.pro Previous books include: www.CreativeGeniusLive.com Download presentations: www.slideshare.net/geniusworks Watch videos: www.youtube.com/thegeniuswork