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Winning in an incredible new world
Peter Fisk helps business leaders makesenseof afast-changing world, tofind thebest newopportunities for growth, toembracethebest
newideas throughinsight and creativity, torethinktheirentirevisionand strategy, business model and customer experience. Being 10%
better is just enoughtocompeteintoday’s world, tostand still. Thereal questionis howtobe10times better, toget ahead, tostandout, tobe
theleader whohelps thebusiness createand deliver futuresuccess.
Peter works across theworld, helping business leaders todevelop innovativestrategies for business and brands. Heis athinker, advisor and
practical entrepreneur. Heis Professor of Strategy, Innovationand Marketing at IE Business School, oneof theworld’s top ranked business
schools, whilst alsofounder and CEOof GeniusWorks, aboutiqueconsulting firm, helping clients across every sector tomakesenseof fast-
changing markets, and find newways tothink, competeand win.
Having trained as anuclear physicist, Peter moved tomanaging brands likeConcordeat BritishAirways, helping Microsoft toadopt avalue-
based marketing model, and Virgintolaunchintonewmarkets. As ahighly experienced consultant hehas worked inevery sector and regionof
theworld. As CEOof theworld’s largest marketing organisation, theChartered Instituteof Marketing, hebecameaglobal authority onwhat’s
best and next inbusiness and markets.
Finding his ownspace, hefounded GeniusWorks, withoffices inLondonand Istanbul. Heworks withcompanies big and small, food tofashion,
skincaretostockexchanges, hightechtohuman –and organisations as diverseas Aeroflot and BanyanTree, Cartier toCoty, CocaColaand
Club Med, Cooperativeand Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&Sand Nestle,
Microsoft and O2, Phillips and Philosophy, Red Bull andSavola, Santander and Skanska, Shell and Tata, Teliaand Turkcell, Unilever and UAE
Government , Virginand Visa, Vodafoneand Yapi Kredi –tothinkbigger andsmarter, develop innovativestrategies, bolder brands, and
Peter’s newbook“Gamechangers: Areyouready tochangetheworld?” explores thenext generationof business andbrands, shaking up
markets, innovating and winning innewways. Based on100global casestudies, it explores thechallenges of newmarkets, changing
customers, brand building, newbusiness models, real-timemarketing, harnessing social media, inspiring leadership and positive impact. It
has beennominated for Management Bookof theYear.
His other books include“Marketing Genius” explores theleft and right-brainchallenges of success, and is translated into35languages. It
was followed by fiveothers –“Business Genius” onleadership and strategy, “Customer Genius” onbuilding acustomer-centric business,
“PeoplePlanet Profit” onsustainableinnovation, and“CreativeGenius”, theinnovationhandbookfor business leaders, defining what it takes to
beLeonardodaVinci inthe21st Century.
Peter features intheGuruRadar of Thinkers50, and was described by Business Strategy Journal as “oneof thebest newbusiness thinkers”. His
adviceis sought after by business leaders around theworld, headds specialist expertisetokey projects, combining newideas withpractical
action, inspirationand impact. Helping youtofind your ownspace, tobeleaders of change–tobebold, braveandbrilliant.