Building a Bank for the Future by Peter Fisk

1. Building a Bank for the future peterfisk@peterfisk.com www.theGeniusWorks.com

2. Changing world

3. New expectations

4. Shifting power

5. Reinventing business

6. RECAPTURING HERITAGE

7. REINVENTING BRANDS

8. Thinking different

9. What’s your “tae Kuk”?

10. Seeing things differently

11. Seeing things differently Thinking different things Customer broader view Business Your narrow narrow view view You Customer

12. Create your own space

13. Don’t be an average bank

14. Be different … Be “my bank”

15. The customer agenda © GeniusWorks 2013 +genius +genius

16. Inspiring purpose Distinctive brand concept Customer value propositions Products and service Customer experience PERFORM DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Winning business model

17. EXPLORE Future possibilities

18. Why try for 10% better … When you could be 10x better?

19. Google x … moonshots

20. DEFINE EXPLORE Future possibilities Inspiring purpose

21. What’s your inspiring purpose? “To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference." “To bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete).” “We add sparkle to people's everyday lives."

22. What’s your inspiring purpose “To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” “We delight customers worldwide through four actions … We define innovation. We create experiences. We live responsibility. We shape Audi" ”To be the world’s most respected and successful designer, manufacturer and retailer of the finest jewellery … committed to obtaining precious metals and gemstones, and crafting our jewellery in ways that are socially and environmentally responsible."

23. Inspiring purpose CREATE DEFINE EXPLORE Future possibilities Distinctive brand concept

24. Umpqua bank

25. Umpqua bank

26. Umpqua bank

27. Umpqua bank

28. Umpqua bank

29. Umpqua bank

30. Umpqua bank

31. Umpqua bank

32. Umpqua bank Umpqua Bank

33. Umpqua bank

34. What’s your brand concept? What do you enable customers to do? Accelerated innovation How do they feel about their experience? Why is it different and better?

35. What’s your brand concept? What do you enable customers to do? Accelerated innovation ? How do they feel about their experience? Why is it different and better?

36. Inspiring purpose Distinctive brand concept FOCUS CREATE DEFINE EXPLORE Future possibilities Customer value propositions

37. Inspiring purpose Distinctive brand concept Customer value propositions INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Products and service

38. First national

39. First national

40. First national

41. Inspiring purpose Distinctive brand concept Customer value propositions Products and service DELIVER INNOVATE FOCUS CREATE DEFINE EXPLORE Future possibilities Customer experience

42. square

43. square

44. square

45. square

47. handelsBanken Anders Bouvin

48. handelsBanken

49. handelsBanken

51. santander

52. OdeaBank

53. Metro bank

54. Silicon Valley bank

55. caixabank

56. Zuno bank

57. Fidor bank

58. HANAbank

59. Change the game Change Why

60. Change the DIRECTION Purpose Category Brand Change Change Why Why

61. Change the AUDIENCE Change Why Change who Geography Segment Relationship

62. Change the EXPERIENCE Product Change Service Why Enablement Change what

63. Change the business Change Why Change how Culture Business model Impact

64. Change the game Purpose Product Change Change Category Service Why Why Brand Enablement Change Change who what Geography Change Segment how Relationship Culture Business model Impact

65. Leaders amplify

66. Be the change … You want to see

67. PeterFisk@PeterFisk.com theGeniusWorks.com @GeniusWorks