This presentation looks at the future of digital travel from the perspective of city marketing and management. Based on the European Cities Marketing Manifest, it explains how the real priority for European cities should be to aim for a good quality of life, which should attract visitors and ensure they have a good time.
4. WE REVEAL THE BEST OF WHAT EVERY
PLACE HAS TO OFFER
360º Integrated Destination Marketing and
Management Agency
Athens / London
5. IN BRIEF:
WE’RE PART OF THE ATCOM GROUP OF COMPANIES,
A MAJOR DIGITAL AGENCY AND E-BUSINESS
CONSULTANCY GROUP
120+
Marketers, designers,
developers, copywriters
and digital experts
50+Destination marketing
projects in more than 20
countries all over the world.
AwardWinning agency at global
level (Red Dot, Webby,
Microsoft)
WE’RE THE OFFICIAL RESEARCH PARTNER
& STRATEGY ADVISOR FOR
EUROPEAN CITIES MARKETING & HOTREC
6. Strategy & Research
DESTINATION AUDITS
TOURISM MASTER PLANS
FEASIBILITY STUDIES
MARKET INTELLIGENCE
POLICY ADVICE & GOVERNMENT
SUPPORT
Marketing & Branding
BRAND DEVELOPMENT & EXECUTION
MARKETING PLANS
EXPERIENCE DESIGN
CONTENT STRATEGY & DEVELOPMENT
INFLUENCER MARKETING
7. DIGITAL
DIGITAL CAMPAIGNS / WEB ANALYTICS & METRICS / SEO
WEB DESIGN, CONSTRUCTION & HOSTING / USER TESTING
EMAIL MARKETING / ELECTRONIC DISPLAY ADVERTISING
DEVICE OPTIMISATION / 3D & VIDEO ANIMATION
PERSUASIVE DESIGN / CONVERSION RATE OPTIMISATION
11. THE CITIES WE VISIT
ARE THE SAME CITIES THAT
PEOPLE LIVE IN
12. “The air we breathe.
The people we meet.
The food we eat.
That feeling of ‘belonging’.
These things matter when we travel,
just as much as they do when we’re
at home”
13. The Future of DMOs:
The European Cities
Marketing Manifest
14. A roadmap for European
destination development,
management and
marketing
A vital resource for place
-making and branding
16. Social sustainability
Place building &
branding
Liveability & localism
Partnerships
New funding schemes
The sharing economy
Security & crisis
management
Smart cities
THE MANIFEST
17. “As more and more people arrive
in your city, providing clean air,
safe streets, power, transport
and pleasant public places mean
turning to technology”
ECM Manifest, point 6
18. …for the benefit of everyone:
Visitors
Residents
Businesses
Investors