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Diversification strategy presentation

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Diversification strategy presentation

  1. 1. What is Diversification?„ A collection of businesses under one corporate umbrella
  2. 2. Diversification andCorporate Strategy„ A company is diversified when it is in two or more lines of business„ Strategy-making in a diversified company is a bigger picture exercise than crafting a strategy for a single line-of-business ƒ A diversified company needs a multi-industry, multi- business strategy ƒ A strategic action plan must be developed for several different businesses competing in diverse industry environments
  3. 3. Diversification andCorporate Strategy„ In addition to a business strategy which identifies and maintains a sustainable competitive advantage in each of the business units, a coherent corporate strategy is needed which creates value and is internally consistent.
  4. 4. When do we diversify?„ When a company runs out of growth opportunities in the core business and not before!„ When diversification results in creation of value
  5. 5. COMMENT: TREND INDIVERSIFICATION The present trend toward narrower diversification has been driven by a growing preference to gear diversification around creating strong competitive positions in a few, well- selected industries as opposed to scattering corporate investments across many industries!