The document discusses how Twitter is no longer just a fad and has become an important tool for communication, especially during major events. It addresses common excuses for not using Twitter and shows that Twitter users span all age groups. The document then provides guidance on getting started with Twitter, including choosing a handle and bio, and tools for listening, engaging, and avoiding common pitfalls. It concludes by taking questions from the audience.

1. It’s More Than Just
Twitter
Hooksett Library, July 2009
©Leslie Poston, All Rights Reserved

2. When the State Department
stops Twitter from doing an
upgrade because it is the
most reliable source of news
and communications during
the Iran election,
it isn’t just a fad anymore.
©Leslie Poston, All Rights Reserved

3. Excuses
• I’m too old/young
• It’s too hard
• No one who does what I do is on Twitter
• I’m overwhelmed
• The web interface sucks to use
• I don’t know what to say
• No one will talk to me
• I don’t know how to find people
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4. Not Just For The Young
• Fastest growing Facebook segment:
Women 55+
• Dominant Twitter age bracket is 35 - 44,
but fastest growing is 45 - 54
• Average age of LinkedIn user is 41
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5. 40404
Join
Wasn’t that easy?
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6. Libraries on Twitter
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7. You Need The Right Tools
To Conquer Feeling Overwhelmed
(and that sucktastic web interface)
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8. vmarinelli There are ways in which I have not yet embarrassed my children today, but there are several hours remaining, and I am ambitious.
rsmallbone Little girl to her daddy at the grocery store: "When I grow up, I'm gonna CHEW GUM!" They can't all be Nobel Prize winners.
ChiNurse Today's forecast: Irrational irritability, with a slight chance of napping.
badbanana The restaurant across the street has gone out of business. I will miss wondering how it stays open.
gordonshumway Guys, I just vacuumed up the biggest spider ever. On a related note, who would like to buy a vacuum cleaner? Gently used.
thedayhascome I drove an hour in traffic to sit in a cubicle with a computer that doesn't appreciate I'm wearing a funny tie or living the American Dream.
cabel Everything you need to know about me and vegetables can be found in this shopping list from Nicole: "2 Zucchinis (they look like cucumbers)"
adamisacson My cats aren't interested in the toy mice I gave them today. But I wasn't interested in the starling they gave me last year. So we're even.
jasonpermenter [WWDC UPDATE] Glitch in updated iPhone OS bends space-time. Developers will be working on the issue since 1978. #wwdc
ampersandwich Sun comes out. I open door. Sun disappears. I close door. Sun comes out. Sun has been getting lessons from the cat.
Zappos Ate hot jalapeno @skimshady grew in yard. Had to walk around w/ tongue hanging out. Now his dogs won't stop following me around
Not WHAT you say, but HOW, that matters.
©Leslie Poston, All Rights Reserved

9. Of COURSE People Will Talk To You
(Plus, if you talk to me, I’LL talk to you.
Like having a ringer on your team.)
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10. It’s more about “engaging” than finding.
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11. Let Go Of What-Ifs
ENGAGE
LISTEN
CONNECT
SOLVE
BE HUMAN
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12. Getting On Twitter
Twitter.com OR Join/SMS 40404
Handle
Bio
Photo
Link
Settings
Background
Tweets
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13. GOALS, STRATEGY, TIME
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14. Tools To Listen
• Radian6 (Paid)
• BlvdStatus.com (free, offers campaigns)
• Google Alerts (free, keyword based,
boolean search terms help narrow)
• Google Analytics (free, fully customizable)
• DNA13 (paid, encompasses print+web)
• HaveAMint (free, fully programmable in
php) ©Leslie Poston, All Rights Reserved

15. Tools to Engage
• Seesmic Desktop (Adobe Air)
• TweetDeck (Adobe Air, iPhone)
• PeopleBrowsr (Web)
• CoTweet (Web)
• PockeTwit (Windows Mobile)
• UberTwitter or Twitterberry (Blackberry)
• Tweetie (Mac/iPhone/iPod Touch)
• Ping.fm (Broadcast), TweetLater (scheduled)
• RSS Tools
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16. What To Avoid
• Flash Web Sites (kills your SEO/SEM)
• Framed Linking (kills their SEO/SEM)
• Excessive Marketing, Link Spamming
• Exceeding A Good Ratio of Pro/Personal (1:9)
• Not Listening/Not Engaging
• The Follower Count Trap
• The Symmetrical Following Trap
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17. What Concerns Are Left For You?
(Q&A Session)
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18. Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)
If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton
Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net
©Leslie Poston, All Rights Reserved