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Level Up Twitter

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Brief presentation I gave at Social Media FTW 2010 on some advanced Twitter concepts. Luckily they'll be posting the audio no their blog, since - as always - the meat is in the presentation and me talking and the slides are intended as visual impact/background.


Note: In 2010 we changed out company name from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

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Level Up Twitter

  1. 1. Level Up Your Twitter September 2010, Social Media FTWPresented by Leslie Poston, Magnitude Media
  2. 2. You Think You Want To Be
  3. 3. But Is That Right For YOU?
  4. 4. Should You Be Here?
  5. 5. How Does CopyingSomeone Else Help You Get Social Reach + Social Trust (which leads to) = True Leverage
  6. 6. (hint: it doesn’t)BE THE BEST WHATEVER YOU ARE THAT YOU CAN BE BUT BE UNIQUELY YOU
  7. 7. What Is Leverage?
  8. 8. Once You Are On Path to Leverage, Learn To Target Your Efforts
  9. 9. User Types • Persona • Celebrity • Connector • Broadcaster • Consumer • Creator • Critic
  10. 10. Understand The AudienceSo You Can Find Your Audience
  11. 11. Audience ByThe Numbers
  12. 12. 52% Journalists
  13. 13. 52% Journalists47% News Consumers
  14. 14. 52% Journalists 47% News Consumers(the consumers are increasing by the day)
  15. 15. 18 - 34 Years Old = 44%
  16. 16. 18 - 34 Years Old = 44%35 - 49 Years Old = 31%
  17. 17. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31%College Graduates = 49%
  18. 18. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49%Post Graduate Degrees = 17%
  19. 19. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49%Post Graduate Degrees = 17% Female Users = 53%
  20. 20. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49%Post Graduate Degrees = 17% Female Users = 53% Users With No Kids = 74%
  21. 21. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49% Post Graduate Degrees = 17% Female Users = 53% Users With No Kids = 74%Users Who Follow Brands = 31%
  22. 22. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49% Post Graduate Degrees = 17% Female Users = 53% Users With No Kids = 74% Users Who Follow Brands = 31%Regular Use (Posting) = 23% (44% Total Traffic)
  23. 23. 18 - 34 Years Old = 44% 35 - 49 Years Old = 31% College Graduates = 49% Post Graduate Degrees = 17%17% Users = Mobile,Young, Median Income < $30,000 Female Users = 53% Users With No Kids = 74% Users Who Follow Brands = 31% Regular Use (Posting) = 23% (44% Total Traffic)
  24. 24. 2/3 World’s Largest Brands On Twitter
  25. 25. 2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More Followers
  26. 26. 2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More FollowersCompany at 100 - 500 Followers = 146% More Leads
  27. 27. 2/3 World’s Largest Brands On TwitterSMB With Twitter + Blog = 79% More FollowersCompany at 100 - 500 Followers = 146% More LeadsTwitter Users Following Brands = Twice As Likely to PurchaseThan Facebook Fans
  28. 28. Fundraising Awareness Launch Sales Staff Define Goals Research Expertise EventsGrowth Guests
  29. 29. Let Go Of Numbers
  30. 30. Embrace Search
  31. 31. Enhance Search
  32. 32. Enhance SearchHashtags
  33. 33. Enhance SearchHashtags Keywords
  34. 34. Enhance SearchHashtags KeywordsThink <120
  35. 35. Enhance SearchHashtags KeywordsThink <120 RT (Both)
  36. 36. Enhance SearchHashtags KeywordsThink <120 RT (Both)Location
  37. 37. Enhance SearchHashtags KeywordsThink <120 RT (Both)Location @s At End
  38. 38. InteractInteresting. Helpful. Engaging. Broadcast
  39. 39. Consume Home RSS Lists
  40. 40. New Twitter Notes • lost background space • About.Me • Flavors.Me • Landing Pages • Analytics • lost 3rd party apps mentions • less on-ramp issues • better threading
  41. 41. (Q&A Session)
  42. 42. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net©Leslie Poston, All Rights Reserved

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