OTT & Multiscreen - 11 - Entertainment Streaming Strategies
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• Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com. In case you're interested, I also run a separate personal blog at gabrieldusil.com. • Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)
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OTT & Multiscreen - 11 - Entertainment Streaming Strategies
- 3. ©2015 gabriel@dusil.com www.dusil.com 3 Agenda-COBS Opportunities Behaviors Challenges Strategies
- 4. ©2015 gabriel@dusil.com www.dusil.com 4 Strategy–SignificantforBusiness Most Significant OTT Business Challenges Obtaining Content Rights for Multiple Screens 48% Bandwidth Caps from Network Providers 41% Lack of Consumer Awareness or Interest 41% Free Services – User Generated Content Free Services – Direct Broadcast Access Poor Set of Vendor Solutions 37% 38% 21% Verimatrix - OTT, A Major Game-changer for Pay-TV (Infographic, 13.Sep)
- 8. ©2015 gabriel@dusil.com www.dusil.com 8 Tactics–TopTechnical IssuesforOTT Top Technical Challenges for OTT Network Bandwidth Limitations 59% Delivery Standards Broad Device Support Content Security 48% 37% Quality of Service & Experience 55% 34% Search & Discovery 30% Transcoding 26% Verimatrix - OTT, A Major Game-changer for Pay-TV (Infographic, 13.Sep)
- 9. ©2015 gabriel@dusil.com www.dusil.com 9Verimatrix - OTT, A Major Game-changer for Pay-TV (Infographic, 13.Sep) Tactics–TopDevices forOTT Top Devices for OTT Development Tablets 80% Smartphones 71% STB - Internet Streaming Smart TV 56% 55% PC & Mac 72% Game Consoles 41% STB - Traditional 29%
- 10. ©2015 gabriel@dusil.com www.dusil.com 10Verimatrix - OTT, A Major Game-changer for Pay-TV PVR=PersonalVideoRecorder,PoS=PointofSale Strategy–MostImportantOTTServices Most Important OTT Services Video On Demand Catch-up TV & time shifting Live & Linear Content 48% PVR Functionality 23% Network PVR 22% PoS 10% 54% 7% 15% 11% 10% 2% 3% 3-5 Years 79%
- 11. ©2015 gabriel@dusil.com www.dusil.com 11Verimatrix - OTT, A Major Game-changer for Pay-TV DD+=DolbyDigitalPlusAudio,DTS=DigitalTheaterSystems,Inc. Tactics–TopOTTTechnologies Most Significant Technologies Top Delivery Protocols Top Platforms to Support HTML5 75% 4K HEVC DD+ 3D DTS 49% 35% 24% 21% 13% Apple’s HLS 65% Adobe’s HDS MPEG-DASH MS Smooth Stream Don’t Know 43% 41% 38% 24% Flash/RTMPE 28% Android 74% Windows 8 Mac OS Windows <7 61% 60% 55% 14% Apple iOS 73% Blackberry
- 12. ©2015 gabriel@dusil.com www.dusil.com 12Verimatrix - OTT, A Major Game-changer for Pay-TV OMA=OpenMobileAlliance,HLS =HTMLLiveStreaming Tactics–TopSecurityTechnologies Most Important for OTT Security Top Strategies for Digital Rights Management Apple HLS Enhanced 38% Apple HLS Basic 34% Adobe Flash Access Microsoft PlayReady OMA 25% 23% 16% Many DRMs in One Platform Single DRM in One Platform Many Parallel DRMs Don’t Know 29% 19% 12% 22%
- 13. ©2015 gabriel@dusil.com www.dusil.com 13 Strategy–EnterpriseOpportunities Top OTT Video Business Drivers Attract New Subscribers 49% Increase Profitability Retain Existing Subscribers Enhance Competitive Profile 38% 33% 33% Don’t Know 7% Be a Loss Leader* 6% *Maintain Customers so they pay for other services. Verimatrix - OTT, A Major Game-changer for Pay-TV (Infographic, 13.Sep)
- 14. ©2015 gabriel@dusil.com www.dusil.com 14 Agenda-COBS Opportunities Behaviors Challenges Strategies
- 16. ©2015 gabriel@dusil.com www.dusil.com 16 Synopsis – EntertainmentStreaming Strategies Check out other white papers, video presentations, and opinion pieces from my blog “Digital Video for a Digital Generation": dusil.com. In case you're interested, I also run a separate personal blog at gabrieldusil.com. Building a new Video Streaming service starts from understanding the market landscape. We’re all familiar with the SWOT analysis: Strengths, Weaknesses, Opportunities & Threats. But dissecting the challenges in the Video streaming industry is about understanding problems, before a solution can be formulated. Creating a gap-analysis is the next step in recognizing opportunities in this rapidly changing market space. Then, examining subscriber behavior ensures that we look through the lens of the consumer. Once those steps are completed, we can formulate a strategy to build an innovative and competitive video streaming service. This presentation takes a modern market approach for video streaming through an assessment of Challenges, Opportunities, Behaviors, & Strategies (or COBS)
- 17. ©2015 gabriel@dusil.com www.dusil.com 17 Tags– Entertainment Streaming Strategies 2nd Screen, Broadcast, COBS, Connected TV, Digital Rights, Digital Video, DRM, dusil.com, Entertainment Streaming Behaviors, Entertainment Streaming Challenges, Entertainment Streaming Opportunities, Entertainment Streaming Strategies, Gabriel Dusil, Internet Video, Linear TV, Multi-screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Return On Investment, ROI, Search & Discovery, second screen, Smart TV, TCO, Television, total cost of ownership, TV Anywhere, TV Everywhere, Video Streaming