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[object Object],*a/k/a ‘ease of use’
You see it everywhere…Consumer Reports:
CNET…
Yahoo…
But what is usability, really? ,[object Object],[object Object]
Why do usability testing? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
The 5  quality  components  of usability: ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 5  quality  components  of usability, cont.-- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recognition rather than recall  ,[object Object],[object Object],[object Object],Aesthetic and minimalist design Aesthetic and minimalist design
What makes usability so important? ,[object Object],[object Object],[object Object]
… & one grim little table: * users’ ability to accomplish their tasks 45% ,[object Object],78% ,[object Object],63-73% ,[object Object],65% Avg. success rate 56% ,[object Object],Success rate* User tasks
Usability Myths ,[object Object],[object Object],[object Object]
Myth #1 :  Too costly or not quantifiable ,[object Object],[object Object],[object Object],[object Object],[object Object]
Myth #2 :  It’ll delay the launch date ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Myth #3 :  It stifles designers’ creativity
[object Object]
Usability Rock Stars ,[object Object],[object Object],[object Object],[object Object]
Usability Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Even more resources… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Usability Show+Tell