1. # 1 Quick Definitions
• Creative Class – Richard Florida
10 Things You Need to Know • Creative City – Charles Landry
About the Creative Economy • Creative Economy – John Howkins
If You Want to Succeed • Creative Industries
Peter Kageyama
Creative Cities Productions
Bottom line … # 2 Challenge of Attracting Talent
All about talent
It is related to everyone’s job but not
Creative, innovative people of all kinds.
specifically outlined in anyone’s job
#3 – Talent is not just young people
Not my job!
Talent (and value) exists in every age
group:
• Recent Grads
• Young Professionals
• Married with Kids
• Empty Nesters
Not My Job! • Retirees

2. BTW – ¾ of Households Live W/O Kids #4 - Want to attract Google to Your City?
“We go to the coolest, hippest place in a region where we think
young, smart, energetic people will want to live and work.”
Grady Burnett, Google – Ann Arbor
#5 Creative Economy is about whales & krill BTW - Counting W2s in 1099 World
#6 – Talent (especially young) is tribal #6 – Talent (especially young) is tribal

3. #7 We Don’t Believe Marketing
#7 New Media Models
RU rdy 4 convo 140 chrctrs @ a time?
#8 Make Community
Values Visible
& Persistent
This applies to companies too…
too…
#9 #10 The war for talent is a
shooting war

4. Bonus: We want the IPhone of cities
#10 – We want the IPhone of Cities
#10 The war for talent is a
shooting war
Thank You
&
Welcome to
Philadelphia