Tim Draimin: Making Change Through Social Innovation (Make Something Edmonton, 13 March, 2015)
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Presenting at Startup Edmonton for Make Something Edmonton, SiG National Executive Director, Tim Draimin, explores "Making Change Through Social Innovation" - introducing what social innovation is, why it is important, and the opportunity for Alberta to become a social innovation leader.
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Tim Draimin: Making Change Through Social Innovation (Make Something Edmonton, 13 March, 2015)
- 1. SOCIAL INNOVATION What is it? Why is it important? What is Alberta’s opportunity? M A R C H 2 0 1 5 Tim Draimin Red Deer March 12, 2015
- 2. EvoluJon of SiG Partners 2 SiG NATIONAL PLATFORM SUPPORT
- 3. 01 Societal change & social innovaJon
- 4. HMS Temeraire: moving from one era to another 4
- 5. 5 When we hear ‘innovaJon’ what do we imagine?
- 6. Today, we have aging systems under siege 6
- 7. Macleans.ca c/o Amnesty.ca c/o Jessica-‐Art Entrenching complex problems 7
- 8. I think what connects the challenge for business, the challenge for government and the challenge for communi?es now, is both simple and difficult. We know our socie?es have to radically change. We know we can’t go back to where we were before. Geoff Mulgan Chief Execu?ve, NESTA
- 9. 9 ShiTing beyond the ‘charity’ mindset NEED|INADEQUATE|BURDEN à OPPORTUNE|STRENGTH|CHANGE SYMPTOMS à SOLUTIONS FUNDRAISING à FINANCING PROJECTS à PLATFORMS NECESSITY à EMPATHY + LOVE + NECESSITY INCREMENTAL CHANGE à SYSTEMS CHANGE MIN COSTS à TRUE COSTS
- 10. InnovaJons that are both social in their ends and in their means… simultaneously meet social needs & create new social relaJonships and collaboraJons – Open Book of S.I. DefiniJons of Social InnovaJon Any iniJaJve (product, process, program, projects or plaborm) that challenges and, overJme, contributes to changing the defining rouJnes, resource and authority flows or beliefs of the broader social system in which it is introduced. Successful social innovaJons have durability, scale and transformaJve impact – Frances Westley Social innovaJon is both a desJnaJon — the resoluJon of complex social & environmental challenges — and a journey — devising new approaches that engage all stakeholders, leveraging their competencies and creaJvity to design novel soluJons – Tim Brodhead The process of designing, developing and growing new ideas that work to meet pressing unmet needs – Social InnovaJon Exchange New ideas that resolve exisJng social, cultural, economic and environmental challenges for the benefit of people and planet – Centre for Social InnovaJon Seeing things differently and imagining that which could be. It is about asking quesJons of ourselves and our insJtuJons and wondering whether we can do bejer – BC Social InnovaJon Council SOCIAL INNOVATION 10 New ideas that meet unmet needs – Geoff Mulgan
- 11. IN THE CONTEXT OF CHANGING THE SYSTEM DYNAMICS THAT CREATED THE PROBLEM IN THE FIRST PLACE, A SOCIAL INNOVATION IS: Any iniJaJve (product, process, program, project, principles or plaborm) that challenges and, over Jme, contributes to posiJvely changing the defining rou?nes, resource and authority flows or beliefs of the broader social system in which it is introduced. SiG’s DefiniJon of Social InnovaJon 11
- 12. ConnecJng “Social” Ideas & Concepts SOCIAL INNOVATION SOCIAL FINANCE SOCIAL ENTERPRISE CORPORATE SOCIAL INNOVATION SOCIAL ENTREPRENEURSHIP SOCIAL INNOVATION LABS SOCIAL PARTNERSHIPS PosiJve Social Change 12
- 13. BCE 1700s 1800s 1900s 1970s 2000s 2012/13 First Lending Library Benjamin Franklin 1731 InvenJon of Money 3000 BC Scaled Public Libraries by Andrew Carnegie Social Safety Net by Ojo Von Bismarck Canada’s Bi-‐NaJonal RepresentaJve Democracy by Louis-‐Hippolyte LaFontaine & Robert Baldwin Women’s InsJtute 1897 Thomas Edison’s 1st Lab 1876 Microfinance Muhammad Yunus Human Rights Movement Florence NighJngale & Nursing Shared Value by Michael Porter Launches Resilient Capital Corporate Social InnovaJon The rise of social innovaJon 13 RDSP Sangudo Opportunity Development CooperaJve
- 14. DisrupJve innovaJon creates cycles of change MID 1970s MICROFINANCE BOTTOM OF THE PYRAMID FINANCIAL INCLUSION SOCIAL BUSINESS 1998 EARLY 2000s 2011 14
- 15. Scanning the horizon 15 DEMENTIA FRIENDS learn about what it's like to live with demenJa 2005: JAPAN LAUNCHES “DEMENTIA SUPPORTERS” NOW: 3+ MILLION SUPPORTERS TRAINED And turn that understanding into acJon -‐ www.demen?afriends.org.uk 2013: UK LAUNCHES “DEMENTIA FRIENDS” NOW: 1+ MILLION FRIENDS TRAINED Canada gets on board too..
- 18. MICRO SMALL SCALE/COMMUNITY KAIZEN/INCREMENTAL MACRO WHOLE SYSTEM CHANGE TRI-‐SECTOR DISRUPTIVE MESO MID SCALE CROSS-‐SECTOR JANE’S WALK LOCAL SOCENT FOOD BANKS -‐-‐-‐-‐-‐ LOCAL HUBS S.O.D.C -‐-‐-‐-‐-‐ C-‐BONDS JUMP MATH -‐-‐-‐-‐-‐ SVX -‐-‐-‐-‐ ENP-‐AB PATHWAYS FOR EDUCATION -‐-‐-‐-‐-‐ COUNTER-‐ PARTS SEF ALBERTA -‐-‐-‐-‐-‐ VENTURE FUND CENTRE FOR NATURAL CARE RDSP -‐-‐-‐-‐ MICRO-‐ FINANCE CIVIC ACTION LAB -‐-‐-‐-‐ THRIVE B Y 5 SOCIAL INNOVATIONS GROUPED ALONG THE SPECTRUM SoluJon InnovaJon Spectrum 18
- 19. From: Al Etmanski, IMPACT: SIX PATTERNS TO SPREAD YOUR SOCIAL INNOVATION (2015). Six Pajerns to Spread Your Social InnovaJon 1. Think and Act Like a Movement 2. Create a Container for Your Content 3. Set the Table for Allies, Adversaries and Strangers 4. Mobilize Your Economic Power 5. Advocate with Empathy 6. 'Who' is More Important than 'How’ 19
- 20. From: Al Etmanski, IMPACT: SIX PATTERNS TO SPREAD YOUR SOCIAL INNOVATION (2015). Six Pajerns to Spread Your Social InnovaJon 1. Think and Act Like a Movement 2. Create a Container for Your Content 3. Set the Table for Allies, Adversaries and Strangers 4. Mobilize Your Economic Power 5. Advocate with Empathy 6. 'Who' is More Important than 'How’ 20
- 21. Culture shiT: it can happen… 21 C/O the Atlan?c
- 22. Culture shiT: it can happen… 22
- 23. 02 The nature of innovaJon in the social sector
- 24. Private sector innovaJon model 24 Two students develop an idea at Stanford. They move into a garage…Google is born. Google illustrates one private sector innovaJon model: 1. Create a start-‐up. 2. Create project teams on big ideas: computerized eyewear, driverless cars, etc. 3. Let individual staff members dedicate 20% of their Jme to an approved project or idea. 4. Buy upstarts – 178 companies bought: Gizmo5, YouTube, Waze, Zagat, Motorola.
- 25. Community sector innovaJon model 25 What is the social sector innovaJon model? History points to: 1. Building from iniJaJves started by the faith community, labour associaJons, co-‐ops 2. IniJaJves of passionate amateurs, people personally driven to tackle a problem and most oTen building an organizaJon around their work 3. Building from public sector innovaJon (e.g. New Deal expands social programs) New Trends: 1. Dedicated innovaJon teams or programs 2. Social change labs, social innovaJon labs… 3. Social InnovaJon Camps
- 26. How much is Canada’s social impact spending? 26 CANADA’s public social spend: 17% of GDP (2014) “Social Expenditure -‐ Aggregated data,” OECD StatExtracts *Incl. UniversiJes, Colleges & Hospitals Federal R&D spend (2014) est. $5.8 billion What is the social sector’s innovaJon budget? What is the social sector’s innovaJon approach? Nonprofit sector* accounts for: 7.1% of GDP (2009) “Satellite Account of Nonprofit Ins?tu?ons and Volunteering”(2009), Sta?s?cs Canada via Imagine Canada Alberta’s Human Services Spending: $4 billion “Human Services Annual Report (Volume 1): 2013-‐14,” Department of Human Services, Alberta Government
- 27. 27 How innovaJon happens? The bees and the trees
- 28. Social InnovaJon Labs 28 C/O TACSI Radical Redesign/ Family by Family Report
- 29. CollecJve Impact: FSG’s Framework THE FIVE CONDITIONS OF COLLECTIVE IMPACT COMMON AGENDA SHARED MEASUREMENT MUTUALLY REINFORCING ACTIVITIES CONTINUOUS COMMUNICATION BACKBONE SUPPORT 29
- 30. CollecJve Impact: Vibrant CommuniJes Canada 30
- 31. 03 Social Enterprise & Blended Value
- 32. A business operated by a non-‐profit organizaJon for the dual purposes of: • GeneraJng income • Achieving a social, cultural or environmental aim Social enterprise models… • Enable greater resiliency and independence within the non-‐ profit sector • Help organizaJons stabilize and diversify their funding base while enhancing their programs or services • Offer business models for scaling social impact Social Enterprise (Non-‐Profit) 32
- 33. Social Enterprise (All) 33 “Social enterprise is defined as any organiza?on or business that uses market-‐oriented produc?on and sale of goods and/or services to pursue a public benefit mission.” This covers many organiza?onal forms: • enterprising chari?es • non-‐profits • co-‐opera?ves • social purpose businesses ― Canadian Task Force on Social Finance
- 34. OperaJonal Charity On-‐mission Enterprising Arm of a Charity Enterprising Non-‐Profit Co-‐OperaJves Social Purpose Business Socially Responsible Business Business Giving a PorJon of Profits to Charity Pure Commercial Enterprise SOCIAL IMPACT FINANCIAL RETURNS BLENDED NON-‐PROFIT FOR-‐PROFIT Social and financial return conJnuum 34
- 35. What is a social entrepreneur? 35 "Social entrepreneurs idenJfy resources where people only see problems. They view the villagers as the soluJon, not the passive beneficiary. They begin with the assumpJon of competence and unleash resources in the communiJes they're serving.” From: David Bornstein, How to Change the World. Oxford University Press, 2004.
- 36. What is a social entrepreneur? “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest unJl they have revoluJonized the fishing industry.” -‐ Bill Drayton, Founder of Ashoka 36
- 37. Centre for Impact InvestingSocial Finance 37
- 38. An evoluJon of corporaJon social innovaJon 38
- 39. An evoluJon of corporaJon social innovaJon 39 THE "TRIPLE BOTTOM LINE” – A CONCEPT COINED BY JOHN ELKINGTON IN HIS 1994 BOOK CANNIBALS WITH FORKS REDEFINING ‘SUCCESS’ IN BUSINESS 110+ IN CANADA 2006: B-‐LAB FOUNDED NOW: 1,200 IN 28 COUNTRIES FOUNDED IN 2008. BREAKTHROUGH CAPITALISM DRIVING COMPANIES TO ENGAGE WITH NEED TO REFRAME GLOBAL ECONOMY SiG, KPMG, VOLANS, WITH SUPPORT FROM MaRS, PUBLISH A CSI REPORT IN SPRING 2014 FALL 2014: LAUNCH OF PUBLIC DRAFT 1.0 OF FUTURE-‐FIT BUSINESS BENCHMARK PERPETUAL NO HARM/NET GOOD 2011: MICHAEL PORTER & MARK KRAMER WRITE… "CREATING SHARED VALUE: REDEFINING CAPITALISM & THE ROLE OF THE CORPORATION IN SOCIETY” (SSIR)
- 40. HOW CAN WE COLLABORATE TO NURTURE AN ECOSYSTEM WHERE SOCIAL INNOVATION THRIVES?
- 41. QUEBEC § Social Economy: Le ChanJer § Public Engagement: InsJtut du Nouveau Monde § Santropol Roulant Inc. § Exeko BRITISH COLUMBIA § Advisory Council on SI § New hybrid legislaJon: Community ContribuJon Company § First SI Govt Ministry in the Americas: Ministry of Social Development & Social InnovaJon § BCPSI + HUBCAP § Social InnovaJon Week Vancouver ONTARIO § Canada’s first tri-‐ministerial SI Summit § 1st Provincial Policy Wiki § Partnership Project 2.0 § NPO legislaJon for earned income § MaRS SoluJons Lab hosts global Labs for Systems Change MANITOBA § Community enterprise tax incenJves § Winnipeg Boldness Project § Simplifying rules for government funding of NPOs NOVA SCOTIA § New Community Interest Company hybrid § Community enterprise tax incenJves -‐ CEDIF § Tackling barriers to social finance for NPOs § SIBs FEDERAL INITIATIVES § PCO InnovaJon Hub – DesJnaJon 2020 § Call for proposals: Social Finance | SIBS § Ministerial Advisory Council on SI § Grand Challenges Canada NATIONAL INITIATIVES § Counterparts Gathering § Vibrant CommuniJes § McConnell FoundaJon’s SIF § Social InnovaJon GeneraJon § Innoweave § WISIR Graduate SI Diploma § ENP ALBERTA § CiJzen AcJon Lab § Thrive by Five § Banff Centre Social InnovaJon Residency § SEWF 2013 & SEF 2013 in Calgary § SEF-‐Venture FUND § Alberta SI Network § Sheldon Kennedy Cntr NEWFOUNDLAND & LABRADOR Canada’s 1st Government Department Built on Partnership Brokering
- 42. GeneraJve networks for system change 42 Part 1 of a Guide to Network Evaluation Framing Paper: The State of Network Evaluation Network Impact and Center for Evaluation Innovation July 2014
- 43. Exploring the Alberta ecosystem… 43 DYNAMIC MUNICIPAL-‐COMMUNITY LEADERSHIP SANGUDO OPPORTUNITY DEVELOPMENT COOPERATIVE SOCIAL INNOVATION RESIDENCY 24,800 NPVS ORGANIZATIONS (600 CO-‐OPS) APPROX 8/10 ALBERTANS VOLUNTEER
- 44. 44 Nurturing an ecosystem for social innovaJon Collabora?on is the human face of systems thinking – Peter Senge COLLABORATION Silicon Valley is not a place; it's a mindset. The Valley's ecosystem is fueled by culture, connec?vity, and crea?vity – Victor W. Hwang MINDSET LEADERSHIP Whatever your vision or passion for the future…take the road less travelled by way of systems entrepreneurship because, as Robert Frost said, we will look back years from now and know “that has made all the difference” – Hamoon Ekh?ari Social innova?ons not only emerge from rela?onships, but also thrive and endure in rela?onships – Al Etmanski BRIDGING SOCIAL CAPITAL
- 45. The missing piece? A network as the ‘keystone’ 45 “The traits of a keystone – the abiliJes to bring disparate people together, to exercise persuasion over them, and to give them a common agenda for mutual benefit. Like a honeybee connecJng ecosystems that are miles apart, the power of a keystone is that she makes the whole so much greater than the sum of its parts.” – Victor W. Hwang and Greg Horowim, The Rainforest: The Secret to Building the Next Silicon Valley (2012)
- 46. Call to acJon: build a social innovaJon network 46 A plaborm for: • CollaboraJng with new partners (and unusual suspects) • ExperimentaJon and iteraJon • Strategy development • Raising the profile of the field • AjracJng new resources for tackling complex problems • Reducing the costs of innovaJon • Enhancing reciprocity and social capital • Leaping by learning and sharing knowledge/insight • Spreading successful social innovaJons • Unlocking new value • Accessing peer mentors VALUE PROPOSITION
- 47. 47 VALUE PROPOSITION By joining and parJcipaJng in new networks collaboraJng for social impact, changemakers gain access to new ideas, new approaches and new resources for social change. They can use their network parJcipaJon as a powerful way to bridge new ideas into their work. Call to acJon: build a social innovaJon network BC SOCIAL INNOVATION COUNCIL
- 48. Networks can accelerate learning… 48 Genng to Maybe: How the World Is Changed IN A WORLD OF UNPREDICTABLE CHANGE, WHAT CANADA NEEDS MOST IS RESILIENCE THE J. W. MCCONNELL F A M I L Y F O U N D A T I O N
- 49. Networks can accelerate learning… 49 WEBSITES www.sigeneraJon.ca sigknowledgehub.com nesta.org.uk innoweave.ca diytoolkit.org rockefellerfoundaJon.org EVENTS
- 50. ]Next steps? HOW IS YOUR ORGANIZATION TAKING ADVANTAGE OF SOCIAL INNOVATION? 50 • Are there social innovaJon tools and approaches that could strengthen your impact? • What are you doing well? What are your assets, your strengths? • What educaJonal and support resources does Alberta boast that could help your work? • Are there addiJonal financial resources to be tapped by shiTing financial thinking? • Are there potenJal partners who could assist your impact strategies?
- 51. Thank you Tim Draimin Social InnovaJon GeneraJon www.sigeneraJon.ca www.sigknowledgehub.com www.socialfinance.ca 04 Thanks to my SiG colleagues, especially Kelsey Spitz.