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Organising high performance
sustainable events
Guy Bigwood, Managing Director
Global Destination Sustainability Index
OBJECTIVES
1. Learn an approach to making your events more sustainable
2. Understand the importance of measurement and storytelling
3. Take away at least 5 new best practices
4. •
Managing Director Spain then MCI Sustainability Director for 14 years
35000 People Trained, Over 1000 Sustainable Events, 21 Awards
Co-created 10 event standards including ISO20121, APEX, GRI
MCI Sustainability Services
INSPIRE EMPOWERASSESS
SUSTAINABLE DESTINATIONS
Our Partners Our Mission
Now I am the founder and Managing Director of the
50 cities from 5 continents and growing
Our goal is to have 500 global destinations by 2025
Top Ten City Name Country
1 Gothenburg Sweden
2 Copenhagen Denmark
3 Reykjavik Iceland
4 Oslo Norway
5 Uppsala Sweden
5 Helsinki Finland
6 Malmö Sweden
7 Zurich Switzerland
7 Glasgow Scotland
8 Melbourne Australia
9 Sydney Australia
10 Brussels Belgium
10 Espoo Finland
31 St Petersburg Russia
A Global Community of Collaborating Destinations
What keep you up at night?
8 Billion Tons
of plastic waste produced since 1950
= 55 million jumbo jets.
8 Million Tons
Go in the sea every year
By 2050 we will have more
plastic than fish in the sea
It’s getting hot and wet
3 to 4 °C
mean annual temperature increase by 2100
March 30, 2018
Biodiversity loss is
increasing
Every 20 mins a species becomes extinct
How does that make you feel?
What wakes you up in the morning
with hope?
18% OF ALL ELECTRICITY IN EUROPE CAME FROM
RENEWABLES IN 2018
+71% growth in 10 years
500,000 SOLAR PANELS INSTALLED GLOBALLY EVERY DAY
80% price drop in 10 years
220 million new electric cars to hit
the streets by 2030
81% growth in US in 2018
Boom in the circular economy innovation
Garbage in doesn’t have to be garbage out!
17
Boom of Plant Based Food Market
24% growth in 2018 in France
Welcome to the
Global Sustainability Revolution
We have a common agenda
IT IS NOT ENOUGH
We need to radically speed up & scale up action
WE NEED TO REIMAGINE THE FUTURE
We need to reimagine the impact of our associations and its’ events
LET’S REIMAGINE OUR EVENTS
Author:
Date:
THE APPROACH
How and where do we start?
Principles of event sustainability
Sustainability for events means
taking action towards
• preserving our natural
environment
• promoting a healthy, inclusive
society
• supporting a thriving economy
ACCOMMODATION
VENUE
ENERGY & OFFSETS
MARKETING &
COMMUNICATIONS
BACKOFFICE & AGENCIES
Sustainability for events means
taking action towards preserving
our natural environment;
promoting a healthy, inclusive
society; and supporting a thriving
economy.
TRANSPORTATION COMMUNITY OUTREACH
FOOD AND
BEVERAGE
Builds upon APEX/ASTM Environmental Sustainability Event Standard covering all major areas of meeting
production
DESTINATION
PRODUCTION
CONSTRUCTION, IT, AUDIOVISUALS, EXHIBITS
Tactical Approach
Destination
Destination
One of the most important choices for
a sustainable event
Choose a sustainable destination
• Environmental Performance
• Social Performance
• Supplier Performance
• CVB Performance The city of Kyoto has a landfill diversion rate
of practically 100%!
When choosing a destination consider the
following four areas:
How do you find a sustainable destination?
www.gds-index.com
Venue and Hotel
Select a sustainable venue
Look for venues with green policies, practices and certifications.
A venue with proper sustainability management in place will automatically make your sustainability efforts much easier to
implement!
Selecting, contracting and managing your suppliers
• Create a Sustainability policy
• Include policy and requirements
in your RFPs
• Make it competitive. Place 5 -10%
weighting in your selection criteria
• Include requirements in contract
Food and Beverage
Use Sustainability to Improve THE DINING EXPERIENCE
FLOSS
Fair
Local
Organic
Seasonal
Sustainable
33
PROMOTE EXCITING
FLEXITARIAN FOOD
34
Eliminate disposable plastics!
Food & Beverage @ BAM
SUCCESSES
• 100% of coffee served was FairTrade
• 40% of menu items were vegetarian
• 1,558 kg of food was donated to the Amsterdam Zuid FoodBank
• Non-compostable food waste was recycled into 365KWh of biogas
• Reused 1,100kg of food throughout the event
• Introduced 50,000 biodegradable cups for water and coffee
• Sourced 150l of organic white wine and 100l of organic red wine, as well as 500l
of rainwater beer
You don’t have to be perfect
• 7.8% of food was sourced locally (within 160km)
• 4.9% was certified organic (with a further 6.9% being non-certified organic)
Tastier, Healthier & Better
Booking.com Annual Meeting Sustainability Report
PRODUCTION
The 5R’s: MCI’s Sustainable Production Approach
Rethink
•Work with suppliers
and partners to re-
design for
sustainability
•Dematerialise
•Use new eco-materials
Reduce
•Reduce non-
sustainable materials
(PVC)
•Reduce carpeting
•Reduce packaging
Reuse
•Produce reuseable
signage
•Upcycle signage to
bags, iPad covers
Recycle
•Work with suppliers to
improve waste
management
procedures
•Ensure sufficient bins
are on floor
Report
•Measure and disclose
impacts
•Set goals based on
performance
5 R’s of Sustainable Event Production
SYMANTEC Case Study
• Reduce: Eliminated PVC, disposable carpet, wooden stage sets, disposable plastics
• Rethink: Switched to LED lighting, carpet tiles, module stand systems
• Rethink: Switched to more sustainable print substrates
Before
88 tons of waste
37 kg/participant
After
10 tons of waste
5 kg/participant
x70 x11
Q3. What produces more
carbon emissions from an
event?
A. Attendee Travel
B. Waste
C. Energy use in the venue
D. Food
43
Transportation
Electric Buses
CO2 Neutral Boats
Make getting to your event sustainable and easy
Community Outreach
What community actions have worked
for you created or you have seen?
Ideas for Community Action
46
Communication
Measure, Engage, Share and Inspire
But isn’t all
this
EXPENSIVE
too?
Not
necessarily!
(Our average ROI of 66%)
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Run Simple, Run Sustainable
• 5 Conferences for 20,000
people China, US, Europe and
India
dKom Results
Cost Savings
Tracked
€86k
of savings (net)
ROI of
66%
Reduced Environmental Impact
Offset
100%
of local
emissions
annual CO2
output of
676
Germans’
Local Economic Development
Sourced
81%
of food locally,
on average
i.e., within
160km
Reduced Environmental Impact
Diverted
66%
of waste from
landfill
weight 41
elephants
Community Development
Donated over
$25.5k
to community projects
in China and the US
supported
4 NGOs
ICCB17 Sustainability Performance Summary
ICCB 2017 Results
Congress for 1500
people in Cartagena,
Colombia
Reduced Environmental Impact
Produced
1700 tCO2e
Offset
100%
annual CO2
output of
883
Colombians’
Local Economic Development
Sourced
53%
of food locally,
on average
Within
160km
Reduced Environmental Impact
Produced only
1 tonne of waste.
Diverted
56%
from landfill
Community Development
Invested
$12K
On 2 certified
conservation
projects
supported
2 Projects
Return on Investment
$11,700
Saving from
sustainability
actions
A little less conversation, a little more action,
please
7 Steps to Better Events
1. Set a sustainability vision, strategy and policy for your association
2. Engage your staff, volunteers and partners
3. Become a zeronaut. Aim for zero environmental impact with your
events
4. Demand sustainability from your suppliers
5. Engage attendees and sponsors
6. Communicate progress
7. Have fun!
ACCOMMODATION
VENUE
ENERGY & OFFSETS
MARKETING &
COMMUNICATIONS
BACKOFFICE & AGENCIES
The Event Industry Council
Sustainable Event Approach
focuses on 10 workstreams.
The toolbox uses guidelines,
templates and supplier
questionnaires to engage
the value chain to measure
and improve performance.
TRANSPORTATION COMMUNITY OUTREACH
FOOD AND
BEVERAGE
Builds upon APEX/ASTM Environmental Sustainability Event Standard covering all major areas of meeting
production
DESTINATION
PRODUCTION
CONSTRUCTION, IT, AUDIOVISUALS, EXHIBITS
Tactical Approach
A little less conversation,
a little more action, please
If you have any questions or require more information,
please contact:
Guy.Bigwood@gds-index.com To find out more about the GDS-Index,
please visit: www.gds-index.com

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Organising High Performance Sustainable Events

  • 1. Organising high performance sustainable events Guy Bigwood, Managing Director Global Destination Sustainability Index
  • 2. OBJECTIVES 1. Learn an approach to making your events more sustainable 2. Understand the importance of measurement and storytelling 3. Take away at least 5 new best practices 4. •
  • 3. Managing Director Spain then MCI Sustainability Director for 14 years 35000 People Trained, Over 1000 Sustainable Events, 21 Awards Co-created 10 event standards including ISO20121, APEX, GRI MCI Sustainability Services
  • 4. INSPIRE EMPOWERASSESS SUSTAINABLE DESTINATIONS Our Partners Our Mission Now I am the founder and Managing Director of the
  • 5. 50 cities from 5 continents and growing Our goal is to have 500 global destinations by 2025 Top Ten City Name Country 1 Gothenburg Sweden 2 Copenhagen Denmark 3 Reykjavik Iceland 4 Oslo Norway 5 Uppsala Sweden 5 Helsinki Finland 6 Malmö Sweden 7 Zurich Switzerland 7 Glasgow Scotland 8 Melbourne Australia 9 Sydney Australia 10 Brussels Belgium 10 Espoo Finland 31 St Petersburg Russia A Global Community of Collaborating Destinations
  • 6. What keep you up at night?
  • 7. 8 Billion Tons of plastic waste produced since 1950 = 55 million jumbo jets. 8 Million Tons Go in the sea every year
  • 8. By 2050 we will have more plastic than fish in the sea
  • 9. It’s getting hot and wet 3 to 4 °C mean annual temperature increase by 2100 March 30, 2018
  • 10. Biodiversity loss is increasing Every 20 mins a species becomes extinct
  • 11. How does that make you feel?
  • 12. What wakes you up in the morning with hope?
  • 13. 18% OF ALL ELECTRICITY IN EUROPE CAME FROM RENEWABLES IN 2018 +71% growth in 10 years
  • 14. 500,000 SOLAR PANELS INSTALLED GLOBALLY EVERY DAY 80% price drop in 10 years
  • 15. 220 million new electric cars to hit the streets by 2030 81% growth in US in 2018
  • 16. Boom in the circular economy innovation Garbage in doesn’t have to be garbage out!
  • 17. 17 Boom of Plant Based Food Market 24% growth in 2018 in France
  • 18. Welcome to the Global Sustainability Revolution
  • 19. We have a common agenda
  • 20. IT IS NOT ENOUGH We need to radically speed up & scale up action
  • 21. WE NEED TO REIMAGINE THE FUTURE We need to reimagine the impact of our associations and its’ events
  • 24. Principles of event sustainability Sustainability for events means taking action towards • preserving our natural environment • promoting a healthy, inclusive society • supporting a thriving economy
  • 25. ACCOMMODATION VENUE ENERGY & OFFSETS MARKETING & COMMUNICATIONS BACKOFFICE & AGENCIES Sustainability for events means taking action towards preserving our natural environment; promoting a healthy, inclusive society; and supporting a thriving economy. TRANSPORTATION COMMUNITY OUTREACH FOOD AND BEVERAGE Builds upon APEX/ASTM Environmental Sustainability Event Standard covering all major areas of meeting production DESTINATION PRODUCTION CONSTRUCTION, IT, AUDIOVISUALS, EXHIBITS Tactical Approach
  • 26. Destination Destination One of the most important choices for a sustainable event
  • 27. Choose a sustainable destination • Environmental Performance • Social Performance • Supplier Performance • CVB Performance The city of Kyoto has a landfill diversion rate of practically 100%! When choosing a destination consider the following four areas:
  • 28. How do you find a sustainable destination? www.gds-index.com
  • 30. Select a sustainable venue Look for venues with green policies, practices and certifications. A venue with proper sustainability management in place will automatically make your sustainability efforts much easier to implement!
  • 31. Selecting, contracting and managing your suppliers • Create a Sustainability policy • Include policy and requirements in your RFPs • Make it competitive. Place 5 -10% weighting in your selection criteria • Include requirements in contract
  • 33. Use Sustainability to Improve THE DINING EXPERIENCE FLOSS Fair Local Organic Seasonal Sustainable 33
  • 36. Food & Beverage @ BAM SUCCESSES • 100% of coffee served was FairTrade • 40% of menu items were vegetarian • 1,558 kg of food was donated to the Amsterdam Zuid FoodBank • Non-compostable food waste was recycled into 365KWh of biogas • Reused 1,100kg of food throughout the event • Introduced 50,000 biodegradable cups for water and coffee • Sourced 150l of organic white wine and 100l of organic red wine, as well as 500l of rainwater beer You don’t have to be perfect • 7.8% of food was sourced locally (within 160km) • 4.9% was certified organic (with a further 6.9% being non-certified organic) Tastier, Healthier & Better Booking.com Annual Meeting Sustainability Report
  • 38. The 5R’s: MCI’s Sustainable Production Approach Rethink •Work with suppliers and partners to re- design for sustainability •Dematerialise •Use new eco-materials Reduce •Reduce non- sustainable materials (PVC) •Reduce carpeting •Reduce packaging Reuse •Produce reuseable signage •Upcycle signage to bags, iPad covers Recycle •Work with suppliers to improve waste management procedures •Ensure sufficient bins are on floor Report •Measure and disclose impacts •Set goals based on performance 5 R’s of Sustainable Event Production
  • 40. • Reduce: Eliminated PVC, disposable carpet, wooden stage sets, disposable plastics • Rethink: Switched to LED lighting, carpet tiles, module stand systems • Rethink: Switched to more sustainable print substrates
  • 41. Before 88 tons of waste 37 kg/participant After 10 tons of waste 5 kg/participant x70 x11
  • 42. Q3. What produces more carbon emissions from an event? A. Attendee Travel B. Waste C. Energy use in the venue D. Food
  • 44. Electric Buses CO2 Neutral Boats Make getting to your event sustainable and easy
  • 45. Community Outreach What community actions have worked for you created or you have seen?
  • 46. Ideas for Community Action 46
  • 48. Measure, Engage, Share and Inspire
  • 51. © 2016 SAP SE or an SAP affiliate company. All rights reserved. Run Simple, Run Sustainable • 5 Conferences for 20,000 people China, US, Europe and India dKom Results Cost Savings Tracked €86k of savings (net) ROI of 66% Reduced Environmental Impact Offset 100% of local emissions annual CO2 output of 676 Germans’ Local Economic Development Sourced 81% of food locally, on average i.e., within 160km Reduced Environmental Impact Diverted 66% of waste from landfill weight 41 elephants Community Development Donated over $25.5k to community projects in China and the US supported 4 NGOs
  • 52. ICCB17 Sustainability Performance Summary ICCB 2017 Results Congress for 1500 people in Cartagena, Colombia Reduced Environmental Impact Produced 1700 tCO2e Offset 100% annual CO2 output of 883 Colombians’ Local Economic Development Sourced 53% of food locally, on average Within 160km Reduced Environmental Impact Produced only 1 tonne of waste. Diverted 56% from landfill Community Development Invested $12K On 2 certified conservation projects supported 2 Projects Return on Investment $11,700 Saving from sustainability actions
  • 53. A little less conversation, a little more action, please
  • 54. 7 Steps to Better Events 1. Set a sustainability vision, strategy and policy for your association 2. Engage your staff, volunteers and partners 3. Become a zeronaut. Aim for zero environmental impact with your events 4. Demand sustainability from your suppliers 5. Engage attendees and sponsors 6. Communicate progress 7. Have fun!
  • 55. ACCOMMODATION VENUE ENERGY & OFFSETS MARKETING & COMMUNICATIONS BACKOFFICE & AGENCIES The Event Industry Council Sustainable Event Approach focuses on 10 workstreams. The toolbox uses guidelines, templates and supplier questionnaires to engage the value chain to measure and improve performance. TRANSPORTATION COMMUNITY OUTREACH FOOD AND BEVERAGE Builds upon APEX/ASTM Environmental Sustainability Event Standard covering all major areas of meeting production DESTINATION PRODUCTION CONSTRUCTION, IT, AUDIOVISUALS, EXHIBITS Tactical Approach
  • 56. A little less conversation, a little more action, please
  • 57. If you have any questions or require more information, please contact: Guy.Bigwood@gds-index.com To find out more about the GDS-Index, please visit: www.gds-index.com