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The Revival of the Ancient Wonder of Colossus of Rhodes
REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONSTHROUGH INNOVATIVE MEGA ATTRACTIONS The Revival of the Ancient Wonder of Colossos of Rod0s George A. Barboutis MSc, MBA, DESS (CORNELL-ESSEC) Project Manager of the Municipality of Rodos Member of Tourism Research Body of the Chamber of Dodecanese Founding Member of SITE Greek Chapter Director of Marketing of RODOS PALACE HOTEL & CONVENTION CENTRE
THE TOURISM OF THE FUTUREMoving from Products and Services to Experiences “Destinations will need to reinvent themselves in order to be competitive and grow their industry in the future. Destinations need to move beyond offering products and services (hotels and attractions) to inventing, orchestrating and delivering exceptional experiences to their clients that exceed their expectations”. Dr. Auliana Poon MD of Tourism Intelligence International
THE FUTURE OF GREECE AS A TOURISM DESTINATION How Greece as a tourism destination can reinvent itself in order to become competitive in the future?
THE CASE OF RODOS WHAT NEEDS TO BE DONE? What MEGA-ACTIONS and MEGA-EVENTS would lead Rodos to enter successfully the tourism of the future?
The Revival of Myths THE REVIVAL OF THE ANCIENT WONDER OF COLOSSUS TO ACURRENT WONDER OF THE 21st CENTURY
• One of the seven wonders of the ancient world • Built as a tribute to the Sun God Helios, protector of the city of Rodos to celebrate freedom, unity and peace. (292 B.C.) • Following the failure of siege of Demetrius Poliorkitis to the island • Designed by the sculptor Chares ofHistory of Colossos Lindos (70 feet tall) (Mastrapas 1993) “To you, O Sun, the people of Dorian Rodos set up this bronze statue reaching to Olympus when they had pacified the waves of war and crowned their city with the spoils taken from the enemy. Not only over the seas but also on land did they kindle the lovely torch of freedom.” Dedicatory inscription of the Colossos
Historical Evidence of ColossosWHERE DID HE ACTUALLY STAND ANDWHAT DID HE LOOK LIKE? Scientific evidence is lacking on where he stood and how exactly he looked. It’s a mystery… Stirred the fantasy of historians to praise the legendary statue Numerous artists provided drawings according to their imagination (Mastrapas 1993)
FIELD OF IDEOLOGICAL CONTEXT IN THE PAST IN THE FUTURE HAS TO BE LANDMARK WORLD LANDMARK WONDER OF THE 21st ANCIENT WONDER CENTURYTRIBUTE TO THE SUN GOD OF HELIOS, FREEDOM & ECUMENICAL SYMBOL OF PEACE PEACE, HOPE & OPTIMISM
FORThe creative revival of the wonder in a modern,contemporary work-of-art that will transform theinvaluable intangible characteristics and conveythe symbolic values of the legendary monument AGAINST The recreation of a sterile imitation (replica) of the ancient wonder referring to anachronistic and archaeological implications
The ConceptTo create a contemporary (21st century) wonderinspired by the Colossos the ancient wonder. Itshould be an evolutionary and a modernsuccessor, borrowing the unique attributes, thesymbolic characteristics and the artistic values ofColossos, attempting to become a feat of ourcentury.It should become a symbol of the Greek civilisationand should be enriched with a current, diachronicidealistic content.
The Vision“Just like the Colossos was built as a tribute tothe Sun God of Helios to celebrate freedom andpeace, its successor, standing at the crossroadsof three continents should become Rodos’ andGreece’s contribution to the world. Emittingeternal light and symbolising ecumenical worldpeace, sending messages of hope and optimismfor the future generations to come”
SUGGESTED IMPLEMENTATION Artistic Expression / Technical Construction Artistic Excellence of Global Recognition and Worldwide Acceptance Innovative Technological Achievement
SUGGESTED IMPLEMENTATION INTERNATIONAL ARCHITECTURAL & DESIGN COMPETITION or COMMISSION TO A FAMOUS ARCHITECTURAL FIRM OF WORLDWIDE RECOGNITION
SUGGESTED IMPLEMENTATION Location Visibility suitable to a grand scale landmark Highly visible from air and sea emitting its eternal light to the four points of the horizon Ease of access to visitors without major problems in transportation Avoid accessibility obstacles to the harbour or the airport of Rodos
SUGGESTED IMPLEMENTATION Communication Strategy Creation of an international media campaign to raise awareness and interest of the project worldwide Mobilisation of Greek and international celebrities (politicians, artists, intellectuals, actors etc.) to promote the idea Planning and creation of PR events at various stages of the implementation of the project
SUGGESTED IMPLEMENTATION Honorary Selection Committee Distinguished Personalities under the aegis of the President of the Hellenic Republic • Worldwide Recognition • Transparency of Procedures • Global Acceptance
SUGGESTED IMPLEMENTATION Future Revenues - Avoidance of Commercialisation Future Revenues should be offered to the constant maintenance and expansion of the project with Actions concerning the dissemination of Greek History and Hellenic Cultural Heritage Creation of a theme Museum of Colossos employing interactive technologies to enhance guests experience
SUGGESTED IMPLEMENTATION Future Revenues - Avoidance of Commercialisation Future Revenues should be also offered to Actions concerning the constant dissemination of the idea of World Peace Establishment of a Cultural Peace Venue (EIΡΗΝΗ) that would include Amphitheater, Conference Center for organising Conferences, Gala Dinners and other similar Peace Events
CASE STUDIES OF SIMILAR PROJECTS ABROADThe Recreation ofthe ancient Library of AlexandriaIn the past: Accumulated the worldwide knowledge of the ancient times
The New Library of AlexandriaCreated with the mission to recapture the spirit of the original with the aim to be: • A center of excellence in the production and dissemination of current knowledge and a place of dialogue, learning and understanding between cultures and people, aspiring also to be the world’s window on Egypt and Egypt’s window on the world, in the new digital age.
The New Library of AlexandriaCooperation of theEgyptian Governmentwith UNESCOInvitation of a GlobalArchitecturalCompetitionCost 220.000.000 U.S.Dollars in year 2002Funds were raisedfrom contributions of27 countries
The New Library of Alexandria today possesses: 6 Specialised libraries 4 Museums 1 Planetarium 1 Culturama 8 Academic research centers 15 Permanent exhibitions 4 Art galleries
The New Library of Alexandria today possesses:InternationalConference CenterHost of numerousinstitutions andVenue of dozens ofconferences, meetings,exhibitions and events Receiving annually 1.500.000 visitors from all over the world!
COMPETITIVE ADVANTAGES OF THE PROJECTCULTURAL & TOURISM ACHIEVEMENT Communication Level Secures enormous and invaluable publicity for Rodos Island and Greece that cannot be assessed in monetary terms. Repositions in the most dynamic way Rodos and Greece in the world tourism map. Creates increasingly high demand for the destination, opens new horizons and paves the way for new tourism evolutions. Artistic Creation Level Its colossal historical nature, challenges the most distinguished artists around the world to participate, securing the prestige that such a landmark deserves.
COMPETITIVE ADVANTAGES OF THE PROJECTCULTURAL & TOURISM ACHIEVEMENTTechnological Level Promotes innovation, superseding the conventional methods of construction.Foreign Affairs & External Relations The implementation of a Global Venue of Peace creates large pacific opportunities in the wider Mediterranean region.
COMPETITIVE ADVANTAGES OF THE PROJECTCULTURAL & TOURISM ACHIEVEMENTIt can become a pioneering project providing initiative tostart similar creative & innovative cultural and tourismprojects, in all regions of Greece, with its invaluablehistorical and mythological wealth.
NATIONAL PROFITS Contributes significantly to the higher recognition of our national treasures and appreciation of our cultural heritage, converting our introverted mentality to cultural extroversion. Strengthens the feeling of national pride and makes us equal successors of our gracious history and our ancient predecessors.
EPILOGUE It represents a moral duty to historical Rodos, an ethical debt to mythical Greece and an honorary obligation to humanity to offer a memorable achievement of international scale. Much like the Olympic Games, it is something so Hellenic that the whole country has to benefit and at the same time so ecumenical that the whole world has to gain! INTERNATIONAL APPEAL