Getting started with Facebook Advertising and options available to promote your startup or small business.

1. FACEBOOK
FACEBOOK ADS
FOR SUCCESS
@GAZLY 2017

2. Digital
Marketer
@GAZLY 2017

3. I’M GOING TO COVER
• Things you need to know before starting a campaign
• Facebook Insights
• What are the available options
• Basics before starting an ad
• Ad Targeting
• Demo
@GAZLY 2017

4. BEFORE STARTING A CAMPAIGN
• A Facebook Page (It’s FREE)
• Debit or Credit Card (No it’s not FREE)
• Basic Graphic knowledge (Paint is more than enough to start)
@GAZLY 2017

5. FACEBOOK INSIGHTS
1.5 Billion Active Users
5 Million Active Sri Lankans
300 Million Users
Photo sharing
800 Million Users
WhatsApp Stories
700 Million Users
@GAZLY 2017

6. FACEBOOK IS NOT
ORGANIC THE PLATFORM
@GAZLY 2017

7. WHAT ARE THE OPTIONS
Facebook Ads
ConversionConsiderationAwareness
@GAZLY 2017

8. PAGE LIKE ADS
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9. POST BOOST
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10. VIDEO ADS
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11. WEB TRAFFIC AD
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12. APP INSTALL ADS
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13. INSTAGRAM ADS
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14. WHAT ARE THE OPTIONS
Consideration
App InstallsEngagement
Post Page LikesEvent ResponsesOffer Claims
TrafficVideo ViewsLead Generation
@GAZLY 2017

15. AD SPECIFICATIONS
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16. AD SPECIFICATIONS
20% RULE
@GAZLY 2017

17. AD SPECIFICATIONS
https://www.facebook.com/ads/tools/text_overlay@GAZLY 2017

18. AD BACKEND
AUDIENCE
PLACEMENT
VISUAL AND
TEXT
BUDGET AND
SCHEDULE
@GAZLY 2017

19. AD BACKEND
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20. AD TARGETTING
LOCATION DEMOGRAPHICS INTEREST BEHAVIOR CONNECTIONS
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21. DEMO TIME
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22. GREAT EXAMPLES
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23. EXAMPLES
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24. I DON’T KNOW PHOTOSHOP
• www.canva.com
• www.pagemodo.com
• www.fotor.com
• www.pexels.com
• www. imagesbazaar.com
@GAZLY 2017

25. අවුල්ද?
@gazly
@GAZLY 2017

26. FINAL WORDS
Use Facebook to be discovered by your customers,
engage with them.
Leverage & amplify other media platforms and
grow your business!
@GAZLY 2017

27. @GAZLY 2017