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Marketing Your Book

In this book, author Gavin D. J. Harper explores successful techniques that can be used to market your book.

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Marketing Your Book

  1. 1. Gavin D. J. Harper
  2. 2. <ul><li>Consider when writing your book if there is anything which will broaden the books international appeal or limit it. </li></ul><ul><ul><li>Think about weights and measures Gal / l </li></ul></ul><ul><ul><li>Think about temperatures °C / °F </li></ul></ul><ul><ul><li>Think about currencies £ $ € </li></ul></ul><ul><ul><li>Think about mains voltage 110v / 230v </li></ul></ul><ul><ul><li>Think about maps or regional data included in the book. </li></ul></ul><ul><ul><li>Consider U.S. / U.K. English spelling. </li></ul></ul>
  3. 3. <ul><li>Consider eminent people in the field who can help you to raise the profile of your book by providing a review. </li></ul><ul><li>Think about publications both ‘print’ and ‘online’ who might consider reviewing your book. </li></ul>
  4. 4. <ul><li>Consider all local websites that serve your professional community or interest group. </li></ul><ul><ul><li>Professional Societies / Institutes </li></ul></ul><ul><ul><li>Media Contacts </li></ul></ul><ul><ul><li>Corporate </li></ul></ul><ul><ul><li>Independent </li></ul></ul><ul><ul><li>Industry Sites </li></ul></ul>
  5. 5. <ul><li>Think about online user groups where there may be interest for your book; post a message and let them know if you think they will be interested: </li></ul><ul><ul><li>MSN Groups </li></ul></ul><ul><ul><li>Yahoo Groups </li></ul></ul><ul><ul><li>Usenet </li></ul></ul>
  6. 6. <ul><li>Consider whether there are courses for which your book might be an appropriate textbook or teaching aid. </li></ul><ul><li>Use a course search engine such as hotcourses.co.uk or a reference such as Floodlight to find the location where courses are held, and pass this information on to your publishers sales department. </li></ul><ul><ul><li>Give them information on: </li></ul></ul><ul><ul><ul><li>Course Title </li></ul></ul></ul><ul><ul><ul><li>Location </li></ul></ul></ul><ul><ul><ul><li>Number of Students Enrolled </li></ul></ul></ul><ul><ul><ul><li>Head of Department / Course Convener </li></ul></ul></ul>
  7. 7. <ul><li>Consider carefully conferences, trade shows and other events where there are people who may be interested in purchasing your book. </li></ul><ul><li>Your publisher may go to the effort of getting a stand at the conference. </li></ul><ul><li>If not, do some guerrilla marketing – get some sell-sheets printed out, and leave them on the literature racks  </li></ul>
  8. 8. <ul><li>Find organisations whose products or services you may have mentioned in compiling your book. </li></ul><ul><li>Ask them if they are interested in a volume purchase of your book, for example to hand out at conferences. </li></ul>
  9. 9. <ul><li>Post author comments in the review sections of sites like Amazon.com, Barnesandnoble.com </li></ul><ul><li>Ask reviewers and colleagues to post good feedback on online book sellers sites. </li></ul><ul><li>Promote the book [shamelessly] on your website, create ‘Amazon Widgets’ to link directly to your book on Amazon (which also earns you a sellers fee) </li></ul>
  10. 10. <ul><li>You can also add mention of your book, or a link, to your ‘email signature line’ – everyone you now email will know of your latest publication! </li></ul><ul><li>Add a copy of the cover of your book to your business card, or get small cards made up with the cover of your book and ISBN details… www.moo.com is a great place to go for small, funky cards. </li></ul>
  11. 11. <ul><li>Who do you know who can help you to promote your book? Think about contacts at: </li></ul><ul><ul><li>Industry magazines </li></ul></ul><ul><ul><li>Organisational magazines </li></ul></ul><ul><ul><li>Journals </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><ul><li>Consider publications both ‘in print’ and online. </li></ul></ul></ul>
  12. 12. <ul><li>Write articles for magazines and other publications, putting mention of your book into the byline. </li></ul><ul><li>See if you can get a mention of you and your book as part of an ‘author profile’ or article about yourself and what you are doing. </li></ul>