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Technology’s impact becomes evidentwhen it becomes ubiquitous
The future has already arrived.It’s just not evenly distributed yet.1Source: William Gibson
The tools are transient.The values embedded in them arepersistent.2
ConfidentialPassive recipients ofinformationActive knowledgesharers/driversConstrained by natural(or psychological) boundariesBorderlessFace to face ‘Invisible’Living within our means Have It AllJob for Life Continuous LearningFROM TOSociety is undergoing dramatic change
ConfidentialTomorrow’s consumers are today’sdigital natives
ConfidentialTherefore…• Your Culture is your Employment Brand and your employees areyour brand ambassadors
ConfidentialThree types of Media• Paid• Earned• OwnedSocial results in convergence
ConfidentialEmployer Branding is criticalLinkedIn research2012
ConfidentialFundamental shifts – talent management• Linear Lattice Career Progression– Flatter, Virtual, Collaborative, Project Based• Accelerated Mobility– Time in Tenure, Development Cycle• Formal Informal Learning– Social Collaboration, Learning Networks• Silo’d Integrated Resourcing– Full Time Alternatives• Complexity
ConfidentialYour employees and Alumni are rating you• People sharing information about your organization’spractices, culture, and it can be represented online.• Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make iteasy to people to analyse such feedback
ConfidentialChallenges Companies Face• Company brand is not talked about• People not aware of company–Culture, leadership, values, CSR• Larger company brand over poweringsmaller unit’s distinct appeal• Company loses out to competitorsspecifically in campus recruitment
ConfidentialDon’t forget mobile!"today it is a waste of time investing insocial medis without mobile support".–talent acquistion director for UPS• Sodexho US Data–jobseeker traffic on mobile grow from4% to 17% of their total jobseekertraffic.–nearly 1 in 3 hires have looked atSodexo careers on mobile.
ConfidentialPepsiCo’s “Possibilities”• Prospective candidates canperuse it for openings• watch videos from currentemployees,• read executive blogs• have conversations withhiring managers.
ConfidentialWhat can Companies Do?MonitorBlogsSocialNetworksReview SitesProfessionalSites
ConfidentialSocial Media Response• A dedicated online monitoring & support presence can help thecompany improve support for– Inquiries– Queries– Complaints– Compliments