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Employee Advocacy for Social Business Success - Presentation at Dachis Group's Social Business Summit
Leveraging Employee Advocacy andCreating the Social OrganizationGautam GhoshGM – HR Strategy & Projects
Scaling Social• Engagement process will change• Employees to engage with externalcustomers, partners.–Better knowledge–Faster turnaround–More trustworthy
The structure of engagement in a socialbusinessExternalSocialEngagementInternalSocial
Primary focus• Social Media Policy• Education and training• Coaching senior executives– Currently coaching Philips India CEO, Head of Strategyand Head of the Lighting business on digital and social– Focus on skills and immersion before pulling them backout to think about strategy• Executive sponsorship and belief
Your employees and Alumni are rating you• People sharing information about your organization’s practices, culture,and it can be represented online.• Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make iteasy to people to analyse such feedback
Challenges Companies Face• Company brand is not talked about• People not aware of company–Culture, leadership, values, CSR• Larger company brand over poweringsmaller unit’s distinct appeal• Company loses out to competitorsspecifically in campus recruitment
Don’t forget mobile!"today it is a waste of time investing insocial media without mobile support".–talent acquisition director for UPS• Sodexho US Data–jobseeker traffic on mobile grow from4% to 17% of their total jobseekertraffic.–nearly 1 in 3 hires have looked atSodexo careers on mobile.
PepsiCo’s “Possibilities”• Prospective candidates canperuse it for openings• watch videos from currentemployees,• read executive blogs• have conversations withhiring managers.
Post Recruiting Onboarding• Gamified induction and onboarding–Predictive analytics• Communities to help new hires getassimilated faster–Finding mentors and buddies
Connecting employees internally• Most employees are active on internal socialnetwork cutting across geographies– Focus on storytelling and sharing interestingnews– Showcasing best practices– Asking for help across silos• Leverage social for learning
Thank You!Keep in touch!http://twitter.com/GautamGhoshhttp://twitter.com/HRPhilipshttp://www.linkedin.com/in/Gautamhttp://www.slideshare.com/GautamGautam.Ghosh@Philips.com