Employee Advocacy for Social Business Success - Presentation at Dachis Group's Social Business Summit
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The presentation I made at the Social Business Summit, Mumbai on 23rd May.
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Employee Advocacy for Social Business Success - Presentation at Dachis Group's Social Business Summit
- 1. Leveraging Employee Advocacy and Creating the Social Organization Gautam Ghosh GM – HR Strategy & Projects
- 2. Scaling Social • Engagement process will change • Employees to engage with external customers, partners. –Better knowledge –Faster turnaround –More trustworthy
- 3. The structure of engagement in a social business External Social Engagement Internal Social
- 4. Primary focus • Social Media Policy • Education and training • Coaching senior executives – Currently coaching Philips India CEO, Head of Strategy and Head of the Lighting business on digital and social – Focus on skills and immersion before pulling them back out to think about strategy • Executive sponsorship and belief
- 5. Employees Build Employer Brand
- 6. Your Culture is your Employment Brand and your employees are your brand ambassadors
- 7. Content, Conversations People interested People with Skills Company Employees Attract Develop Engage
- 8. Your employees and Alumni are rating you • People sharing information about your organization’s practices, culture, and it can be represented online. • Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make it easy to people to analyse such feedback
- 9. Challenges Companies Face • Company brand is not talked about • People not aware of company –Culture, leadership, values, CSR • Larger company brand over powering smaller unit’s distinct appeal • Company loses out to competitors specifically in campus recruitment
- 10. Don’t forget mobile! "today it is a waste of time investing in social media without mobile support". –talent acquisition director for UPS • Sodexho US Data –jobseeker traffic on mobile grow from 4% to 17% of their total jobseeker traffic. –nearly 1 in 3 hires have looked at Sodexo careers on mobile.
- 11. PepsiCo’s “Possibilities” • Prospective candidates can peruse it for openings • watch videos from current employees, • read executive blogs • have conversations with hiring managers.
- 13. We are Philips India - Facebook Page
- 14. Philips India Jobs, and the HR team goes all a-Twitter
- 15. Trends for the future • Companies like TalentBin and Entelo will change recruiting
- 16. The rise of digital influence and impact
- 17. Post Recruiting Onboarding • Gamified induction and onboarding –Predictive analytics • Communities to help new hires get assimilated faster –Finding mentors and buddies
- 18. Connecting employees internally • Most employees are active on internal social network cutting across geographies – Focus on storytelling and sharing interesting news – Showcasing best practices – Asking for help across silos • Leverage social for learning
- 19. Thank You! Keep in touch! http://twitter.com/GautamGhosh http://twitter.com/HRPhilips http://www.linkedin.com/in/Gautam http://www.slideshare.com/Gautam Gautam.Ghosh@Philips.com