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2.  Create brand awareness and good
market presence on internet world using
SEO, SEM, Social media marketing
strategies.
 Increase good Search engine ranking,
page rank and number of daily/monthly
visitors to our website

3. 1.Understand your right audience
2.Evaluate your potential customer base.
2.Find out who are our costumers
4.To whom we are targeting
5.Which area, where to promote our service
Check – Small Business Ideas for Beginners

4.  Competitor research
 Search Engine Optimization (SEO)
 Search Engine Marketing (SEM)
 Social media Optimization
 Social Media Marketing(SMM)
 Email Marketing
 Blogger Outreach program
Read :
Golden Rule For Social Media Content

5. Search engine optimization (SEO) is the process of
improving the volume and quality of visitors to a
web site from search engines.
SEO On Page
 Keyword research
 Keyword Meta tags, Page Title, Meta Description
Setup
 XML Site map generation and submission
 Google webmaster tool setup
 Website web pages indexing on search engines
 Check broken links
Check
Best SEO techniques to Promote Website

6.  High PR web/link directory submission
 High quality Social bookmarking
 Document sharing
 Article and Press release submission
 Business directories submission
 Local classified listing
 Blog commenting and forum posting

7.  SEM is the process of gaining traffic by
purchasing ads on search engines. It is also
called paid search and sometimes referred to
as CPC (cost-per-click) or PPC (pay-per-click)
marketing, because most search ads are sold
on a CPC / PPC basis
 Advertisement through Google adwords.

8.  Content Marketing:- Create quality content for
promoting on all social networking sites. Low
quality content is the most common mistake and
can affect your rankings and damage your brand.
 Social Media & Social Networking: Use of Internet
technology to connect with people socially and
generate publicity through online communities.
Social Media is the most effective way to publish
& promote content.
 Social network channels (Face book, Twitter,
Google+ etc.)
 Blogs And Q&A’s
 Social Bookmarking and Document sharing

9.  Bookmarking Links from the site
 Using top SBM sites for quality backlinks
like jumptages, Digg, Reddit,
stumbleupon.
 Document sharing
 Sharing presentation through slide share,
scribd, docstoc ,Slideshare.
 Promotion on high page rank social
bookmarking channels

10.  Follow key blogs
 Posting on relevant blogs
 Comment on blogs with link
 Network with influential bloggers
 Post questions and answers on Q&A sites like
quora, yahoo answers with links, to derive
traffic, increase backlinks, create more
visibility and enhance online reputation
How to Start Blogging ??? Click Here

11.  Now a day’s email marketing is very
effective way to create good brand
awareness and visitors. Reaching out to
our target audience and customers
through sending emails and newsletters
daily or weekly.
 Create a good email content
 Choose best email templates
 Send mails to target audience

12.  Create blogger outreach campaign
 Listing out the bloggers from india and
world.
 Reaching out to bloggers through email.
 Getting data from different blog
directories like indiblogger.com,
bloggeradda.com etc.

13.  Tracking online traffic visitors, page views
through Google analytics tool
 Track search traffic, referral and direct
traffic
 Social media monitoring through social
mention, redian6 and hootsuite tools.

14.  Excellent online reputation management
 Build recognizable identity or branding of
your products or services
 Create “Buzz” or online conversations about
products or services
 Another way to form relationships with
customers, prospects, employees, business,
colleagues partners, Reach millions of people
globally who could potentially become
customers
 Multiply incoming links to your site
 Achieve higher search engine rankings
 More visibility and accessibility of your
business..

15.  Boost targeted visitors which equals higher
conversions
 Achieve higher web site rankings on search
engines for your targeted keywords
 Search engines crawl your site more often
Increase the number of pages on your site that
are indexed by search engines.
 Reach millions of people globally who could
potentially become customers
 Multiply incoming links to your site More
visibility and accessibility of your business 
Make your site authoritative