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Case Study PayPal Has Company<br />

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Background<br />PayPal Inc. is the biggest online company in the world that providing a transferand online payment services via email between Consumer to Consumer and Peer to Peer.<br /><ul><li>Established since 1998

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Debut in 1999

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Subsidiary of in 2002

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Head office in San Jose, California, USA</li></li></ul><li>Ways to use PayPal<br />Pay Online<br />Send Money<br />Get Paid<br />Shop for what you want quickly and securely<br />Send money to just about anyone with an e-mail address<br />Accept online payment for items you sell<br />

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How PayPal Works<br />1<br />2<br />3<br />CHOOSE WHO TO PAY<br />DECIDE HOW TO PAY<br />PAYMENT SENT<br /><ul><li>Select PayPal when checking out at online stores worldwide.

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Or use PayPal to send money to friends across town or on another continent.

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Pay directly from your PayPal balance or linked bank account.

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Or charge it to your credit card.

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Stay safer - recipient gets the money without seeing sensitive financial details like your credit card or bank account numbers.

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Keep track of all your transactions on PayPal.</li></li></ul><li>PayPal Helps Bring You New Customers<br />Drivers of Consumer<br />Demand for PayPal<br />PayPal Growth<br />PayPal is:Secure<br /> SimpleFast<br /><ul><li>Over 201M accounts

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190 countries

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24 currencies

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1000s of merchants add PayPal every year</li></ul>5<br />

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The PayPal Value Proposition<br />PayPal user accounts<br />2005<br />2009<br />2001<br />1999<br />

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Leading Global Brands Accept PayPal<br />

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PayPal Provides an All-in-One Solution for Online Merchants<br />Payment Processing Service<br />Customer’s issuing bank<br />Merchant’s acquiring bank<br />Processor<br />Merchant<br />Customer<br />Protecting the security of a merchant’s information is the top priority at PayPal.<br />8<br />

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PayPal’s Benefit to Buyers<br />Secure transactions<br />Pay with flexibility<br />Save time<br />International shopping<br />Q&A No. 1<br />

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PayPal’s Benefit to Sellers<br />Sell with more savvy<br />Sell with ease<br />Sell with confidence<br />Accept debit and credit cards<br />Get fast access to your money<br />

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Revenue<br />Online purchases<br /><ul><li> Pay Free of charge

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Get paid 2.4% to 3.4% + $0.30</li></ul>Personal payments<br /><ul><li> Use PayPal balance Free of charge

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Use credit card 3.4% + $0.30</li></li></ul><li>Fraud – Risk for On-line Payment<br />

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Fraud in Thailand<br />

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Common Fraud-Related Risks<br />Chargebacks <br />Product theft<br />A cardholder disputes a credit card purchase<br />Using a stolen credit card to purchase goods and services<br />Accessing payment networks <br />Identity theft <br />Accessing a payment network to complete fraud<br />Using stolen information to open new credit cards<br />

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Phishing<br />Mass Email<br />Phishing Email<br />Fraudulent Website (Spoof)<br />

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Spoofed Website<br />Q&A No. 2<br />

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Buyer & Seller Safely<br />Data Encryption<br />Prevention Fraud<br />Protection for purchase<br />

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PayPal’s Security Tool for Phishing<br />Iconix® Truemark Email Identification (เบต้า)<br />

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Security Key<br />PayPal’s Security Tool for Identity Theft<br />Price: $5<br />

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PayPal’s Security Tool for Identity Theft<br />IE Color<br />FireFox Color<br />Safer Web Browsers<br />

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Fraud prevention <br />5 Ways to Thwart Identity Thieves<br />1. Guard your information, online and offline<br /><ul><li>Trash doesn't always end up in the dump

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Stolen wallets can become stolen identities

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Offline precautions</li></ul>2. Don’t respond to email or phone calls asking for your account information<br /><ul><li>Phishing emails

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Spoof websites

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Genuine PayPal email

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Phone Calls</li></ul>3. Pay safely<br /><ul><li>Checks

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Online payment systems</li></ul>4. Protect your computer<br /><ul><li>Software protection

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Password protection</li></ul>5. Stay alert<br /><ul><li>Act Quickly

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Monitor your accounts frequently </li></li></ul><li>PayPal’s competitors <br />Go mobile with your money.<br />Obopay is the first truly comprehensive mobile payment service in the United States. <br />Find it with Google. Buy it with Google Checkout.<br />

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e-Money in Thailand<br />

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e-Money in Thailand<br />PAYSBUY (บริษัท เพย์สบาย จำกัด)<br /><ul><li>Founded in 2004

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Service that allows members to send/receive money, make payments via electronics.

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Received Electronic Money License and Electronic Payment Service Provider License

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Acquired by DTAC in 2007</li></li></ul><li>Mobile Phone Network<br />

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Near Field Communication<br />

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Mobile Informing Booking Payment<br />

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Mobile Networks in Thailand<br />Q&A No. 4<br />

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PayPal’s other products<br />PayPal Plus MasterCard®Credit Card<br /><ul><li>Use in stores and online

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No annual fee

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30-second credit decision-shop online without waiting for the card to arrive

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Zero liability for unauthorized purchases

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Reward points for purchases

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Personalize it with customer’s own design</li></ul>PayPal Debit MasterCard®<br /><ul><li>Get instant access to the money you receive

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Use at ATMs worldwide or anywhere MasterCard is accpeted

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Earn 1% cash back whenever you sign for a purchase (1)

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100% protection against unauthrized charges to your card (2)</li></ul>(1) Requires enrollment in the PayPal Preferred Rewards Program(2) Applies to fraud and theft when you notify us within 2 business days.<br />

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PayPal’s other products<br />PayPal Money Market<br />Give teens experience managing money in a safer and more secure way:<br /><ul><li>Immediate access

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No minimum investment

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Managed by experts

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Competitive Return</li></ul>Average Annual Total Returns<br />PayPal Fund Total Return 2000 - 2008<br />

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PayPal’s other products<br />PayPal Student Account<br />Give teens experience managing money in a safer and more secure way:<br /><ul><li>Teen get the chance to learn by doing

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Visibility and safeguards are built in

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Sign up is fast, free and easy</li></ul>PayPal Mobile Payment<br />Take PayPal with you – wherever you go<br /><ul><li>Check your balance

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Send money

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View past transactions</li></li></ul><li>PayPal and the Future of Money<br />Q&A No. 3<br />

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Something will never change in future<br />Presented by<br />MBA Young Ex 15/2<br />Group 6<br />