The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Presentation by Matt Ferguson, Text2 Systems Inc. on innovative use of Soical Media Marketing for Local Food.

1. Putting the village of Canada
in the palm of your hand . . .
Putting the village of Canada in the palm of your hand . . .

2. Innovation Driving Local Food
Eastern Ontario Local Food Conference
December 3, 2013
Putting the village of Canada in the palm of your hand . . .

3. Running a Retail Business in Today’s World
Traditional print media advertising is
disappearing
– How do we as business owners get our message
out?
People balance home<->work life 7 days a week.
– Weekly grocery trips are NOT just weekends.
– The local farmers market works, but it is not
enough.
Putting the village of Canada in the palm of your hand . . .

4. Information Deliver Methods – Traditional Methods
•
•
•
•
•
Web-Site
Individual Pamphlets
Road-side Signage
Visitor Guide Personnel
Local People
Many different channels with many different
sources.
Putting the village of Canada in the palm of your hand . . .

5. Embracing Technology –Why Mobile?
Disruptive technology (2012 data*)





33% of population
60% of internet access
87% of users look for local info
86% mobile ad recognition
89% take follow-up action
* Data sources:
thinkwithgoogle.com/mobileplanet
CWTA – 2012 Customer Attitudes
Putting the village of Canada in the palm of your hand . . .

6. Local Food Ecosystem
• Connecting consumers to providers
o
Community, Markets, Producers, Businesses
• Open With Extended Hours
o
A hub to all your digital assets accessed at any
time with mobile communications
• Your Local Food Shopping Centre
o Create linkages across all stakeholders
Putting the village of Canada in the palm of your hand . . .

7. Building Your Local Food Network
• Connect your “Local Food”
Supply Chain with your
community
• Promote your “Local Food”
Producers
Artisans
Brands
• Provide a Complete Experience
• Direct Customers to Your Gate
Beckwith
Berries
Putting the village of Canada in the palm of your hand . . .

8. Connect Your Local Food Network
•
•
•
Connect with larger
organizations
- Associate at a provincial
level
Increase your visibility
- Visitor interest will drive
discovery
Collaborate with other Local
Food networks
- Strength in numbers and
economies of scale
Putting the village of Canada in the palm of your hand . . .

9. Expand Your Local Food Network
•
•
•
Promote your channel sales
o Products are visible in
more than one place
Collaborate to create an
experience
o Other healthy products
are discovered
Leverage other community
networks
Putting the village of Canada in the palm of your hand . . .

10. No matter what, it’s all connected
• Many points of entry to the network
o
Any element can have their own app
o
360o navigation by interest or location
• Discovery occurs at multiple levels
Putting the village of Canada in the palm of your hand . . .

11. Technology Can Help
Reach:
Viral natures of Social Media
Discovery through mobile technologies
Attract:
Brand, Appearance, Accessibility
Retain:
Direct Communications
Customer Awareness
Providing an Experience
Putting the village of Canada in the palm of your hand . . .

12. text2™ Systems Inc.
Email: info@text2systems.com
URL: www.text2systems.com
Ph: 613-456-1094 OR
1-855-288-4748
Putting the village of Canada in the palm of your hand . . .