Vision trumps all other senses. We have better recall for visual information. Pictures beat text - recognition soars with pictures. Exercise boosts brain power. We don't pay attention to boring things and attention steadily drops after 10 minutes, so presenters should change gears every 10 minutes.
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Brain Rules for Presenters
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4. “ Brain Rules is one of the
most informative, engaging,
and useful books of our
time. Required reading for
every educator and every
business person. My
”
favorite book of 2008!
— Garr Reynolds
Presentation Zen
8. y enormous
ns: (1) Let m
Why me? Three reaso t
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dominan t sense for
9. And (2) allow m
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10. brain remind
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And (3) let my ti st use out o
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11. brain remind
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And (3) let my ti st use out o
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Right, on with the
preso...
21. “ If you are in education,
you are in the business
of brain development.
If you are leading a
modern corporation...
you need to know how
”
brains work.
— Dr. John Medina
62. But exercise is not just good
for general health, it actually
improves cognition.
63. But exercise is not just good
for general health, it actually
improves cognition.
Two reason
s for this...
64. 1
“
Exercise increases
oxygen flow into the
brain, which reduces
brain-bound free radicals
...an increase in oxygen
is always accompanied
by an uptick in mental
”
sharpness.
— Dr. John Medina
65. 2
“
Exercise acts directly
on the molecular
machinery of the
brain itself. It increases
neurons’ creation,
survival, and resistance
”
to damage and stress.
— Dr. John Medina
66. ore b rain b enefits:
M
EF ITS
BEN
ion
Reduce s depress
a
dementi
Treats
reasoning
Improves
m
Improve s long-ter
memory
d
Imp roves flui
in telligence
lzheimer’s
Reduces A % 0
risk by 5
lems
solve prob
Helps you .
A nd more..
68. 1 Passively sitting is a very
unnatural thing. Audiences
have no patience for tedium.
Think of the presentation
from your audienceʼs
point of view.
69. 2 During the preparation stage,
if youʼre struggling with an
idea, if youʼre stuck, then go
for a walk, a run, just move...
70. ...we were born to move.
Evidence suggest we may
even think better if we toss
the couch-potato lifestyle.
71. ...we were born to move.
Evidence suggest we may
even think better if we toss
the couch-potato lifestyle. ..
otato.
H m mm...P
91. “ If you want to get the particulars
correct, donʼt start with the details.
Start with the key ideas and, in
hierarchical fashion, form the details
”
around these larger notions.
— Dr. John Medina
Good advi
ce, but ho
pay attent w long can
ion to you people
r talk?
97. Dr. Medina suggests
changing gears every
10 minutes in your
presentation (lecture,
etc.). Tell a relevant
story, show a relevant
video, do a relevant
activity, etc.
102. “
The brain pays
attention to patterns.
Remembering some-
thing we’ve seen
before (like quick-
sand) is a useful
”
evolutionary trait.
— Dr. John Medina
103. What’s the most common
communication mistake?
to Dr. Medina
ac cording
104. “ Relating too much information,
with not enough time devoted to
connecting the dots. Lots of force
”
feeding, very little digestion.
— Dr. John Medina
105. “
The brain doesn’t pay attention to
boring things, and I am as sick of
”
boring presentations as you are.
— Dr. John Medina
112. Rule of thumb
Oral 10%
3x 6x
Visual 35%
Oral &
Visual 65%
Source: Najjar, LJ (1998) Principles of educational multimedia user interface design (via Brain Rules by John Medina, 2008)
113. “ Why is vision such a big
deal to us? Perhaps
because it’s how we’ve
always apprehended major
threats, food supplies and
”
reproductive opportunity.
— Dr. John Medina
114. “ Why is vision such a big
deal to us? Perhaps
because it’s how we’ve
always apprehended major
threats, food supplies and
”
reproductive opportunity.
— Dr. John Medina
Can I eat it? Will it eat
me? Can I mate with it?
Will it mate with me? H
ave I seen it before?
116. Recognition soars with pictures
“ Various studies show that recognition
doubles for a picture compared with text.
— Dr. John Medina
”
pictures only
text only
0% 50% 100%
source: www.brainrules.net/vision
117. “ Pictures beat text...because
reading is so inefficient for us. We
have to identify certain features in
the letters to be able to read them.
”
That takes time.
— Dr. John Medina
122. Rule #1
Exercise boosts brain power.
eview✓ Our brains were built for walking/moving!
R
✓ To improve your thinking skills, move!
✓ Exercise gets blood to the brain, bringing
it glucose and oxygen.
✓ Aerobic exercise 2x/week halves the risk
of general dementia, reduces risk of
Alzheimer’s by 60%.
✓ Exercise is just about the best thing you
can do for yourself says Dr. Medina.
123. Rule #4
We don’t pay attention to boring things.
iew✓ No multitasking. When it comes to
ev attention, it’s only one thing at a time.
R
✓ We are better at seeing patterns,
abstracting meaning than recording details.
✓ Tapping people’s emotions helps them learn.
✓ People start to fade after 10 minutes. Get
them back by telling stories, examples, and
targeting their emotions.
124. Rule #10
Vision trumps all other senses.
iew
ev ✓ Vision is our dominant sense, using half of
R the brain’s resources.
✓We learn/remember best through pictures
compared to text or spoken words.
✓Try to communicate more with pictures.
✓Toss your current PowerPoint slides.
125. Question: or the
3 rules mean f
What do these ? And f or the
of presentation neral?
world and sch ool in ge
world o f work
All 12 rules at a glance
126. John Medina’s 12 Brain rules
>>
PDF
ist in
this l
nload site:
a n dow e s web
You c in Rul -rules
th e Bra t/the
from es.ne
br ainrul
www.
128. Includes a
great DVD
too!
Want to learn more?
Then get this book...
And go to this website:
www.brainrules.net
129. out these slides
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130. These slides were produced y GGarr eynolds
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131. These slides were produced by Garr Reynolds
in his home in Osaka Japan. Software used
was Apple’s Keynote (but PowerPoint would’ve
done the trick as well) and a bit of Photoshop.
Domo Arigatou
Checkout
the
PZ website
!
GARR
REYN
ww.present ationzen.com
OLDS
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