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Political Campaign Planning
Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Election Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The District ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The District ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Voters ,[object Object]
The Voters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Voters ,[object Object]
Past Elections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This Election ,[object Object],[object Object],[object Object],[object Object]
This Election ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Candidate ,[object Object]
Our Candidate ,[object Object],[object Object]
Viable Opponents ,[object Object]
Viable Opponents ,[object Object]
Viable Opponents ,[object Object]
Viable Opponents ,[object Object]
Viable Opponents ,[object Object]
Setting a Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting a Goal ,[object Object]
[object Object]
WHAT IS THE TOTAL POPULATION OF THE DISTRICT? ,[object Object]
WHAT IS THE TOTAL NUMBER OF VOTERS? ,[object Object]
WHAT IS THE EXPECTED TURNOUT? ,[object Object]
HOW MANY VOTES ARE NEEDED TO WIN? ,[object Object]
HOW MANY HOUSEHOLDS DO THESE VOTERS LIVE IN? ,[object Object]
BRINGING IT ALL TOGETHER ,[object Object]
[object Object]
[object Object]
WORKSHEET 2: SETTING A CAMPAIGN GOAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Targetting the voters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is targetting? ,[object Object]
Why target voters? ,[object Object],[object Object],[object Object]
CONSERVING CAMPAIGN RESOURCES ,[object Object],[object Object]
[object Object],[object Object]
PERSUADING TARGET VOTERS ,[object Object],[object Object]
[object Object]
[object Object]
How to target voters? ,[object Object]
GEOGRAPHIC TARGETING ,[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object]
Demographic Targetting ,[object Object]
[object Object]
[object Object]
Our Demographic Groups ,[object Object]
[object Object]
[object Object],[object Object]
Their Demographic Groups ,[object Object]
[object Object]
PROBLEMS WITH TARGETING ,[object Object],[object Object],[object Object]
[object Object],[object Object]
BRINGING IT ALL TOGETHER
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
VOTER ANALYSIS ,[object Object]

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