These are the slides presented to introduce the "There's an App for That" panelists (Rachel Youens of MutualMobile, Rick Orr of TabbedOut, Steve Guengerich or Appconomy, and Erik McMillan of BestFitMobile) at the October 2011 meeting of Social Media Club, Austin Chapter.

4. “There’s
An
App
For
That”
Panel
–
10-­‐25-­‐2011

8. “There’s
An
App
For
That”
Panel
–
10-­‐25-­‐2011

12. “There’s
An
App
For
That”
Panel
–
10-­‐25-­‐2011

14. “There’s
An
App
For
That”
Panel
–
10-­‐25-­‐2011

15. MOBILE PAYMENT TRENDS
} Mobile
payment
in
many
ways
is
the
founda<on
for
targeted
social
and
local
commerce
} Currently,
there
are
3
technology
conversa<ons:
o Near
Field
Communica<on
(NFC)
(e.g.
Google,
ISIS,
etc.)
o ‘Far
Field’
Communica<on
(e.g.
Tabbedout)
o Mobile
POS
(e.g.
Square,
Verifon
PAYware,
etc.)
Confiden<al
&
Proprietary
ATX
Innova<on,
Inc.

16. SOME THINGS AREN’T ‘NEAR’
▶ NFC
is
great
for
vending,
retail,
transit
and,
within
hospitality,
at
drive-­‐thru
and
counter-­‐service.
▶ Not
well-­‐suited
for
the
500,000
full-­‐service
restaurants,
hotels,
bars,
and
casinos.
o Consumers
don’t
like
wai<ng
closeout
&
prefer
not
to
hand
their
phone
to
a
stranger
in
order
to
pay
o Restaurants
and
bars
don’t
want
to
purchase
or
maintain
new
hardware
▶ Tabbedout’s
decentralized
‘Far’
model
is
an
essenCal
compliment
to
NFC
o Requires
no
hardware
–
integrated
with
the
industry’s
top
POS
vendors
(Micros,
Aloha,
etc.)
o Together
it
will
provide
consumers
with
a
consistent
mobile
payment
experience
across
market
ver<cals
Confiden<al
&
Proprietary
ATX
Innova<on,
Inc.

17. WHERE WE ARE?
} In-­‐Market
and
Expanding
Rapidly
◦ Having
launched
in
Aus<n
in
January
2010,
our
network
has
grown
to
350
live
venues
across
33
states.
◦ Our
current
venues
include
a
mix
of
bars,
nightclubs,
casinos,
restaurants
and
hotels.
◦ We
have
over
250
resellers
pushing
Tabbedout
daily
to
exis<ng
and
new
merchants.
} Major
Market
Focus
◦ Having
established
a
na<onal
sales
channel,
we
are
focused
on
10
key
metro
markets:
• Aus<n
• San
Francisco
• Portland
• Atlanta
• Chicago
• Houston
• Sea_le
• New
York
• Los
Angeles
• Dallas
Confiden<al
&
Proprietary
ATX
Innova<on,
Inc.