Anúncio
Anúncio

Mais conteúdo relacionado

Similar a XU Sports Administration Seminar notes, 9-6(20)

Anúncio
Anúncio

XU Sports Administration Seminar notes, 9-6

  1. Xavier University Sports Administration Seminar Lecture Notes September 6, 2017 Jackie Reau
  2. Sports Industry Essay Typed 500 word essay (with opinion) on youth sports in the United States with three sources Economic impact for cities, facilities, equipment Physical fitness Social skills Life preparedness Time management
  3. Class Discussion Sponsorship Revenue Model at ND
  4. What do you notice about this stadium in terms of sponsorship signage and activation?
  5. Public Relations Planning Key Messages for Each Audience *Call-to-action to motivate desired behavior -Buy tickets today by 5 p.m. What do you notice about this stadium in terms of sponsorship signage and activation?
  6. Notre Dame Sponsorship Philosophy There will be no advertising sold or aired at any athletic facility on campus (football, basketball, Olympic sports).
  7. Notre Dame Sponsorship In 2003, ND launched its first-ever ND Sports Properties to create a corporate partnership program. Since then, key corporate partners have contributed $100 million + annually. Sources: ESPN.com, FanSided.com
  8. Notre Dame Sponsorship NBC Sports: $15 million/year Under Armour: $9 million/year Coca Cola, Gatorade, xFinity, Delta, Bank of America, Canon, Nissan: $1 million+/year
  9. Notre Dame Sponsorship Benefits *Use of Notre Dame brand marks *Media inventory on ND Sports Media (TV, radio) *Digital media branding on ND athletic sites *Hospitality (Friday Coaches Lunch, private boxes, tickets to games) *Invitations to exclusive campus job fairs *Access to Coach Kelly and other coaches
  10. Current Event Discussion by Jackie Reau • Economic Impact and Revenue Development Trends for U.S. Sporting Events for Sports Commissions & Host Cities
  11. Current Event Discussion • Definition of a Sports Commission: Typically non- profit organizations charged with attracting and hosting sporting events to drive awareness and revenue for their city or region. – Cincinnati Sports Commission just turned in a bid to serve as a host for the 2026 World Cup. • Source: Cincinnati Sports Commission
  12. Current Event Discussion: What will these people spend money on in Cincinnati?
  13. Current Event Discussion Sports Event Industry $10.45 billion annually spent on traveling, competing in amateur sporting events Formula for Measuring the Sport Event Industry • Amateur athletic events bring in an average of $208.80 in direct spending per visitor, each day of the event • Source: University of Arizona study
  14. Current Event Discussion • Currently, Sports Commissions have a few revenue sources: – Room night taxes from booked events via a relationship with their City, County or State – Corporate support in the form of sponsorships or grants
  15. Current Event Discussion • Currently, Sports Commissions have the following expenses: – Staffing and overhead (office, utilities, equipment, entertainment, travel) – Bid fees (range in amounts due to size of event)
  16. Current Event Discussion • Ideas & Opportunities for New Revenue Streams for Sports Commissions: – Conduct a Community Audit to determine gaps in hosting sporting events based on youth participation and create/host your own event – Create an Advocacy Group to Fund-Raise from Individuals (not sponsorships/grants). Start with $500/person and cap at 100 members to raise $50,000 – Create and host a Corporate Sports Challenge to engage local companies in an Olympic-style competition to increase engagement and funding support.
  17. Current Event Discussion • Should a Sports Commission be measured on its room night production only? • How else can a Sports Commission offer value to its community and constituents?
  18. 2026 World Cup Host City Bid: A Review
  19. Current Event Discussions • September 13 • Current Event Discussion Leader: Innovation (Worley) • Current Event Discussion Leader: Fan Attendance Trends at Live Sporting Events (Saldate) • Date Changes: • September 27, Guest Speaker: Brian Redden, Attorney and Former Sports Agent • October 25, Guest Speaker: Susan Lipnickey, Xavier University Athletics
  20. Leadership Lessons Characteristics of a Great Leader (Brainstorm as class)
  21. Leadership Lessons Ted Talk Video https://www.ted.com/talks/roselinde_torres_what_ it_takes_to_be_a_great_leader *Capture One Leadership Lesson to Share
  22. Personal Development Portfolio Begin outlining – Mission: Your Primary Objective (career goals) – Vision: Your Values (beliefs, work ethic) – SWOT Analysis: • Strengths (internal) • Weaknesses (internal) • Opportunities (external) • Threats (external, no control)
  23. Personal Development Portfolio Competitive Analysis on Your Dream Job – List of companies & leaders who have the job now • Top 10 list to narrowcast your search – How many of these jobs exist? – Is there a professional organization in which all are members? – What are the market trends in the field?
  24. Personal Development Portfolio Personal Positioning How will you position yourself? – Internships (focused approach) – Volunteer opportunities (focused approach) – Informational interviews with decision-makers
  25. What Type of Leader Will You Be? Describe your prospective leadership characteristics
Anúncio