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Sports PR lecture, February 22
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Sports PR Intro Lecture

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Sports PR Intro Lecture

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Sports PR Intro Lecture

  1. 1. Sport PR Lecture: 8.23.16 University of Cincinnati By Jackie Reau
  2. 2. Introductions
  3. 3. Syllabus Review
  4. 4. Current Events Discussion
  5. 5. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning
  6. 6. Sports Media Writing *Professional bios (player, team) *Opinionated columns *Game wraps *Crisis statements *Customer service *Social media
  7. 7. New Communications Model •Old School –Deadlines were set for an established time per section –Paper published and delivered in the morning –Reader interaction: Letter to Editor, phone call to Editor •New School –Website updated 24/7 with live reader comments –Mobile application updated 24/7 –Social media platforms updated 24/7 with constant reader interaction –Paper published and delivered in the morning Professional bio, third person, no opinion without quote
  8. 8. Write Your Own Bio in Third Person *Name *Title (education, expected education) *Desired Dream Job *Extracurricular activities that support Dream Job *Other activity that supports Dream Job -Post this information to Linkedin.com profile

Sports PR Intro Lecture

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