1. Sport and the Media
Lecture: 5.29.12
University of Cincinnati
By Jackie Reau

2. Reds and Media
Discussion on how to use media to reach
college students to sell tickets.

3. Final Exam Prep
•Changing technology of media with deadlines, reader/listener
engagement
•Trends in media in sport
–Explosion of social media to engage readers/listeners/viewers
–24/7 deadlines as news breaks on Twitter, blogs, websites
–Know your audience to sell your information (ratings and newspapers)
•Various writing styles:
–Opinion or column, subjective viewpoint
–News with no opinion, objective viewpoint

4. Managing Media
To Do: Always proofread your work, have a colleague do so too.

5. Crisis Management
Developing the Plan
Activating the Plan
Resolving the Issue
Communicating the Resolution
To Do: Be conversational about problem solving in the workplace

7. Speed Writing Night
Five assignments in 35 minutes

8. #1 Live Tweet: two minutes
*UC beats Miami in men’s basketball
*Score: 64-50
*Gates hits triple/double
*Nick Lachey in attendance
*Coach Cronin got two technicals

9. My Tweet
@UC men’s hoops over @miamiu, 64-50, with
@nicklachey in the house to see @CoachCronin get
called for two T’s #gobearcats
(121 characters)

10. #2 Crisis Statement: 9 minutes
*Your coach (Smith) has been accused of
bribing a football recruit to sign with your
school
*Decide his fate, how to respond to media
query from local newspaper
with a three-sentence statement

11. My Statement
The Athletic Department Compliance Department at
University of Wisconsin has determined through an internal
investigation that Coach Smith offered the father of a
football recruit $5,000 to sign a letter of intent. Because of
this serious violation, we have terminated his contract
immediately. Coach John Grove will take over as interim
coach effective immediately. To ensure this doesn’t happen
in the future, we are providing mandatory training on
recruitment policies for all of our coaches and have
instituted a new monitoring system for our program.
-John Carter, Athletic Director

12. #3 Customer Apology e-mail: 7 minutes
*A season ticket holder was erroneously removed
from your last home game for throwing a bottle on
the court
*He called the ticket office the next day and said it
was the guy behind him.
*In reviewing video surveillance, it was determined
that the customer was right.
*He is demanding a written apology from your AD

13. My e-mail
Dear Mr. Jones,
As we discussed on the phone today, I wanted to provide
you with my apology in writing for the incident at Fifth Third
Arena last night. Please know we value our season ticket
holders and want to make sure you feel comfortable and
safe when attending home games.
To that end, we would like to offer you a seat upgrade for
the remainder of the season in a new section behind the
home bench. Michael from our ticketing office will contact
you directly to confirm your seat change.
Please feel free to contact me if you have any questions.
AD name here + contact information

14. #4 Media Alert: 7 minutes
(WHO, WHAT, WHERE, WHEN, HOW)
Your team is hosting a Pink Ribbon game to mark
breast cancer awareness month with a women’s
soccer game. Fans will receive a free pink replica
jersey (first 500 fans) and First Lady Michelle Obama
will make an appearance to meet with fans as part of
her national “Get Moving” campaign.

15. My media alert
MEDIA ALERT: OCTOBER 10, 2012, 7 P.M.
University of Cincinnati women’s soccer team hosts First Lady Michelle
Obama for Pink Ribbon Game
WHO: University of Cincinnati Women’s Soccer team will host the
University of Notre Dame in their annual Pink Ribbon game. First Lady
Michelle Obama will make an appearance at the game to meet with fans
to promote her national “Get Moving” campaign.
WHAT: The annual Pink Ribbon game serves to raise awareness of breast
cancer screenings for men and women. The first 500 fans will receive a
free pink replica UC soccer jersey courtesy of Adidas. Fans will also have
the chance to schedule free mammograms from UC Health.
WHEN: October 10, 7 p.m.
WHERE: Gettler Stadium on the campus of University of Cincinnati
HOW: Tickets are $5 per person and are available at
www.gobearcats.com or the stadium box office.

16. #5 Game Wrap: 10 minutes
*Your team won its last home soccer game, 3-0 over
its rival
*The win makes the team eligible for its first-ever Big
East Tournament appearance
*Your top player scored all three goals while your
goalie recorded his/her first-ever shutout
*President Obama was at the game with his
daughters
*The first game of the tournament will be next
Tuesday, tickets are on sale

17. My Game Wrap
President Barack Obama saw the University of Cincinnati men’s soccer
program make history today with their victory over the University of Notre
Dame, 3-0.
UC’s win led by senior forward John Smith who netted all three goals
makes the squad eligible for its first-ever appearance in the Big East
tournament. UC goalie Jay Jones notched his first career shut-out in Big
East action.
President Obama enjoyed the match with his daughters, Sasha and Malia,
after a campaign stop to meet with local educators. The First Family was
dressed in UC soccer gear.
The first game of the tournament will be next Tuesday and tickets
are on sale at www.gobearcats.com.

18. Final Exam
•Final Exam will be emailed on Friday
•Do not wait until Tuesday at 5 p.m. to
complete
•Return via email: jreau@gamedaypr.com by
Tuesday, June 5 at 6:30 p.m.
•Late exams will result in a 10-point
deduction each day