1. Social Media Strategies
Presented
November 2010
By
Jackie Reau
GDC Social Media

2. Social Media Revolution
http://www.youtube.com/watch?
v=lFZ0z5Fm-Ng

3. Why should you use social media
• Positions company as a thought leader, innovator
with targeted influencers
• Customer service/engagement with instant
interaction/results
• Organic search engine optimization with strategic
tagging
• Share your content, control your message
• Capture competitive intelligence

4. Social Media Revolution

5. Social Media Strategies
Presented to
FirstGroup America
November 2010

6. Competitive Analysis
Review

7. Social Media Strategies
Presented to
FirstGroup America
November 2010
Jackie Reau
GDC Social Media

8. Getting started
• Purpose/objective
– Marketing/positioning/branding
– Customer service engagement
• Retrain your brain
– Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for
your social media conversation
• Recruit and train your staff, colleagues to help
• Educate your customers/clients on where to find you and
how to use social media with traditional efforts

9. Create and share
your social media network
• Always link social media to your web site
• Create your own content with videos, photos and
upload
• Recruit expert bloggers for your site to create your
own “beat” writers
• Tag social media content like you would Google the
information: “best student transit”
• Create a social media team to activate plan

10. Measurement
• Create a quarterly scorecard to add to your
marketing matrix
– Web site traffic
– Facebook Fan Page fans, offers, engagements
– Twitter followers, engagements
– Youtube views, comments
– Blog views, comments
– Response to exclusive offers with promo codes