Jackie Reau of Game Day Communications and Will Sikes of the Western & Southern Open, presented this case study on Social Media for the Western & Southern Open held in Cincinnati.
9. Western & Southern Open Social Media Network CincyTennis.com Facebook Fan Page Twitter: @cincytennis YouTube: CincyProTennis Social Media & Business: A look at the Western & Southern Open
10. Drive traffic back to your website as the primary source of information and build search engine optimization Social Media & Business: A look at the Western & Southern Open
11. Via Facebook: Engage “fans” with resourceful content in a personalized manner Social Media & Business: A look at the Western & Southern Open
12. With Twitter, set expectations for content. Share brief content and engage social media influencers to share your message. Social Media & Business: A look at the Western & Southern Open
13. Social Media & Business: A look at the Western & Southern Open With YouTube, share behind-the-scenes activity, provide an intimate look at the event with high profile players
14.
15. Social Media & Business: A look at the Western & Southern Open
16.
17. Monitor your social media buzz throughout the year as well as during key newsworthy moments. Social Media & Business: A look at the Western & Southern Open
18. Measure and track your e-community on social media platforms for marketing, sponsorship planning and reporting. Social Media & Business: A look at the Western & Southern Open