SlideShare a Scribd company logo
1 of 22
Boost Your Personal and Professional Influence with Social Media
          By Jackie Reau, Game Day Communications
Today’s Agenda
•Introduction
•Social Media as a Communications Tool
•Using Social Media as a Personal Branding Tool
•Cocktail Napkin Challenge: Social Media Style
•Using Social Media as a Professional Branding Tool
Personal vs. Professional Social Media
Social Media Revolution
Personal Branding: You’re Always On with Social Media
How the Next Generation Consumes Media
Use Social Media to Magnify Your Passion into a Profession
Own Your Google Search with Social Media
These Types of Pictures Should ONLY be Sent via Text (to
qualified people)…not socially shared. Duh!
Cocktail Napkin Challenge: Three new opportunities dunnhumby
can use social media to further engage audiences
Adding Social Media to Your Marketing and Business Mix
Cross Functional Social Media Plan with Editorial Calendar
Follow Industry News with a web aggregator: Flipboard
Monitor Social Media Conversations in Your Industry and
Your Competition
Conduct Research and Share It Socially and Company Wide
The Equivalent of Not Friending Your Boss on Facebook
Volunteer for Your Company’s Social Media Team
What’s Next for Social in 2013: Augmented Reality and Products




http://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded
What’s Next for Social in 2013: Super Interactive Catalogs




http://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!
What’s Next for Social in 2013: Social CRM




The State of Social Media Marketing, September 2012
What’s Next for Social in 2013: Gamification of Content




 http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620
Questions?
     Jackie Reau
Game Day Communications
  jreau@gamedaypr.com

 Twitter: @gamedayjreau
   Linkedin: @jackiereau
  Facebook: @jackiereau

 700 West Pete Rose Way
  Cincinnati, Ohio 45203

     (513) 929-4263

More Related Content

What's hot

Keynote speech fanz slideshare
Keynote speech fanz slideshareKeynote speech fanz slideshare
Keynote speech fanz slideshare
Bloomtools
 
Certificate in Social media marketing
Certificate in Social media marketingCertificate in Social media marketing
Certificate in Social media marketing
Yasser Allaham
 
How Today's Marketers Are Using Social Media #IS12
How Today's Marketers Are Using Social Media #IS12How Today's Marketers Are Using Social Media #IS12
How Today's Marketers Are Using Social Media #IS12
InsideView
 
Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers
Patricia Cesaire
 

What's hot (20)

Keynote speech fanz slideshare
Keynote speech fanz slideshareKeynote speech fanz slideshare
Keynote speech fanz slideshare
 
Measure and Analyze Social Media Goals
Measure and Analyze Social Media GoalsMeasure and Analyze Social Media Goals
Measure and Analyze Social Media Goals
 
Council for Health and Human Service Ministries 2011
Council for Health and Human Service Ministries 2011Council for Health and Human Service Ministries 2011
Council for Health and Human Service Ministries 2011
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Morphe powerpoint
Morphe powerpoint Morphe powerpoint
Morphe powerpoint
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Introduction to Social Media Marketing
Introduction to Social Media MarketingIntroduction to Social Media Marketing
Introduction to Social Media Marketing
 
Social Media Marketing - An Introduction
Social Media Marketing - An IntroductionSocial Media Marketing - An Introduction
Social Media Marketing - An Introduction
 
Marrying Traditional Media and Social Media Strategies to Reach Students
Marrying Traditional Media and Social Media Strategies to Reach StudentsMarrying Traditional Media and Social Media Strategies to Reach Students
Marrying Traditional Media and Social Media Strategies to Reach Students
 
Certificate in Social media marketing
Certificate in Social media marketingCertificate in Social media marketing
Certificate in Social media marketing
 
Stepping forward into Social Media
Stepping forward into Social MediaStepping forward into Social Media
Stepping forward into Social Media
 
Social media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketingSocial media for hotels - beyond pr and marketing
Social media for hotels - beyond pr and marketing
 
U6 lesson 12 task 13
U6 lesson 12   task 13U6 lesson 12   task 13
U6 lesson 12 task 13
 
New Social Media Platforms: should you be (P)interested?
New Social Media Platforms: should you be (P)interested?New Social Media Platforms: should you be (P)interested?
New Social Media Platforms: should you be (P)interested?
 
Tips to improve social media referrals (1)
Tips to improve social media referrals (1)Tips to improve social media referrals (1)
Tips to improve social media referrals (1)
 
How Today's Marketers Are Using Social Media #IS12
How Today's Marketers Are Using Social Media #IS12How Today's Marketers Are Using Social Media #IS12
How Today's Marketers Are Using Social Media #IS12
 
Social Media Viral Contests
Social Media Viral ContestsSocial Media Viral Contests
Social Media Viral Contests
 
Social media for business resources 2016
Social media for business resources 2016Social media for business resources 2016
Social media for business resources 2016
 
certificate (1)
certificate (1)certificate (1)
certificate (1)
 
Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers
 

Viewers also liked (8)

UC Class #2 lecture
UC Class #2 lectureUC Class #2 lecture
UC Class #2 lecture
 
Media relations in sport class
Media relations in sport classMedia relations in sport class
Media relations in sport class
 
UC Sport Pu
UC Sport PuUC Sport Pu
UC Sport Pu
 
Sports PR Lecture 2, 1.17
Sports PR Lecture 2, 1.17Sports PR Lecture 2, 1.17
Sports PR Lecture 2, 1.17
 
Sports Fan-based Decision Making
Sports Fan-based Decision MakingSports Fan-based Decision Making
Sports Fan-based Decision Making
 
Sports PR Intro Lecture
Sports PR Intro LectureSports PR Intro Lecture
Sports PR Intro Lecture
 
Sports PR Lecture, 10-20
Sports PR Lecture, 10-20Sports PR Lecture, 10-20
Sports PR Lecture, 10-20
 
Lecture notes, event management class 2 3-16
Lecture notes, event management class 2 3-16Lecture notes, event management class 2 3-16
Lecture notes, event management class 2 3-16
 

Similar to Boosting Your Influence with Social Media

Beginning Social Media - Week 1
Beginning Social Media - Week 1Beginning Social Media - Week 1
Beginning Social Media - Week 1
Dorrine Mendoza
 
Social Media Marketing Summer2013
Social Media Marketing Summer2013Social Media Marketing Summer2013
Social Media Marketing Summer2013
Jaleh Fazelian
 

Similar to Boosting Your Influence with Social Media (20)

YMCA of Greater Cincinnati preso, 10 12
YMCA of Greater Cincinnati preso, 10 12YMCA of Greater Cincinnati preso, 10 12
YMCA of Greater Cincinnati preso, 10 12
 
The do's & dont's of using social media
The do's & dont's of using social mediaThe do's & dont's of using social media
The do's & dont's of using social media
 
CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights
 
Bsm wk i_march13
Bsm wk i_march13Bsm wk i_march13
Bsm wk i_march13
 
Bsm wk i_jan13
Bsm wk i_jan13Bsm wk i_jan13
Bsm wk i_jan13
 
Ashton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital AgeAshton Sixth Form College: Building Your Personal Brand in a Digital Age
Ashton Sixth Form College: Building Your Personal Brand in a Digital Age
 
Under the Radar: How Ignoring Social Media Can Undermine Your Business
Under the Radar: How Ignoring Social Media Can Undermine Your BusinessUnder the Radar: How Ignoring Social Media Can Undermine Your Business
Under the Radar: How Ignoring Social Media Can Undermine Your Business
 
Beginning Social Media - Week 1
Beginning Social Media - Week 1Beginning Social Media - Week 1
Beginning Social Media - Week 1
 
Bsm wk iv_f12
Bsm wk iv_f12Bsm wk iv_f12
Bsm wk iv_f12
 
Social Media For Social Impact. Boost Your Fundraising Campaigns
Social Media For Social Impact. Boost Your Fundraising CampaignsSocial Media For Social Impact. Boost Your Fundraising Campaigns
Social Media For Social Impact. Boost Your Fundraising Campaigns
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)
 
New social media guide
New social media guideNew social media guide
New social media guide
 
Bsm wk i_f12
Bsm wk i_f12Bsm wk i_f12
Bsm wk i_f12
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
DED - An Introduction to Social Media
DED - An Introduction to Social Media DED - An Introduction to Social Media
DED - An Introduction to Social Media
 
Social Media Marketing Summer2013
Social Media Marketing Summer2013Social Media Marketing Summer2013
Social Media Marketing Summer2013
 
Social Media PR Course – spring 2015
Social Media PR Course – spring 2015Social Media PR Course – spring 2015
Social Media PR Course – spring 2015
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
NC Philanthropy Conference Presentation
NC Philanthropy Conference PresentationNC Philanthropy Conference Presentation
NC Philanthropy Conference Presentation
 
Bsm wk iv_su12
Bsm wk iv_su12Bsm wk iv_su12
Bsm wk iv_su12
 

More from Game Day Communications

More from Game Day Communications (20)

Lecture 7, sponsorship
Lecture 7, sponsorshipLecture 7, sponsorship
Lecture 7, sponsorship
 
PR Preso for UC
PR Preso for UCPR Preso for UC
PR Preso for UC
 
Sports PR Lecture 6
Sports PR Lecture 6Sports PR Lecture 6
Sports PR Lecture 6
 
Lecture 5, media relations
Lecture 5, media relationsLecture 5, media relations
Lecture 5, media relations
 
Sports PR, Lecture 4
Sports PR, Lecture 4Sports PR, Lecture 4
Sports PR, Lecture 4
 
Sports PR Lecture, 2-3-2020
Sports PR Lecture, 2-3-2020Sports PR Lecture, 2-3-2020
Sports PR Lecture, 2-3-2020
 
Sports PR Lecture, 1-21-2020
Sports PR Lecture, 1-21-2020Sports PR Lecture, 1-21-2020
Sports PR Lecture, 1-21-2020
 
Sports PR Lecture 1, Jan. 14, 2020
Sports PR Lecture 1, Jan. 14, 2020Sports PR Lecture 1, Jan. 14, 2020
Sports PR Lecture 1, Jan. 14, 2020
 
Sports PR lecture, 11 12
Sports PR lecture, 11 12Sports PR lecture, 11 12
Sports PR lecture, 11 12
 
Sports PR lecture, 11 12
Sports PR lecture, 11 12Sports PR lecture, 11 12
Sports PR lecture, 11 12
 
Sports PR lecture, 11 5
Sports PR lecture, 11 5Sports PR lecture, 11 5
Sports PR lecture, 11 5
 
Sports PR lecture notes, 10-29
Sports PR lecture notes, 10-29Sports PR lecture notes, 10-29
Sports PR lecture notes, 10-29
 
Sports Seminar Lecture Notes, 10-16-19
Sports Seminar Lecture Notes, 10-16-19Sports Seminar Lecture Notes, 10-16-19
Sports Seminar Lecture Notes, 10-16-19
 
Sports PR Lecture, 10-15-19
Sports PR Lecture, 10-15-19Sports PR Lecture, 10-15-19
Sports PR Lecture, 10-15-19
 
Sports PR Lecture, 10-8-19
Sports PR Lecture, 10-8-19Sports PR Lecture, 10-8-19
Sports PR Lecture, 10-8-19
 
Sports PR Lecture 5, 10-1-19
Sports PR Lecture 5, 10-1-19Sports PR Lecture 5, 10-1-19
Sports PR Lecture 5, 10-1-19
 
XU Sports Seminar Lecture Notes, 9 25-19
XU Sports Seminar Lecture Notes, 9 25-19XU Sports Seminar Lecture Notes, 9 25-19
XU Sports Seminar Lecture Notes, 9 25-19
 
Sports PR Lecture 4, 9 24
Sports PR Lecture 4, 9 24Sports PR Lecture 4, 9 24
Sports PR Lecture 4, 9 24
 
XU Lecture Notes, 9-18-19
XU Lecture Notes, 9-18-19XU Lecture Notes, 9-18-19
XU Lecture Notes, 9-18-19
 
Sports PR, Lecture 3
Sports PR, Lecture 3Sports PR, Lecture 3
Sports PR, Lecture 3
 

Recently uploaded

Recently uploaded (20)

DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 

Boosting Your Influence with Social Media

Editor's Notes

  1. Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  2. Use an aggregator such as Flipboard to read news from various industries, share content based on your community’s interests.
  3. Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
  4. With this note, we conducted a competitive analysis on how College Bowl Games used social media to engage fans. We produced a blog post and shared it on our Facebook fan page.
  5. A team approach fosters content with fresh voices and content from various areas of the business.