A presentation delivered at the second Google Firestarters evening, where I talked alongside Tom Hulme of IDEO on 'what planning can learn from design thinking?'
Where Tom majored on the good things about Design Thinking (which he's brilliant on, of course), I suggested that from the planning perspective (and wider agency model), we must be careful that we take the brilliant approach and beliefs of the discipline, but leave behind the 'process'.
Plus, there's a great story from Dan Ariely nearly the front on marketing process...
20. Bruce
Nussbaum
Former assistant managing
editor for Business Week
Professor of Innovation
and Design at Parsons The
New School of Design
Friday, 23 September 2011
26. “Design
consultancies that
promoted Design
Thinking were, in
effect, hoping that a
process trick would
produce significant
cultural and
organizational
change.”
Friday, 23 September 2011
27. “Companies were
comfortable and
welcoming to
Design Thinking
because it was
packaged as a
process.”
Friday, 23 September 2011
62. [ any port in a storm ]
Friday, 23 September 2011
63. “ If you’ve got enough
naivety and you’ve got
conviction then the answer
is perfect for you
”
"The Answer" by Bad Religion
Friday, 23 September 2011
64. Added to this,
everyone has a ‘port’
Friday, 23 September 2011
65. pr
client
media problem
ad
Friday, 23 September 2011
66. pr
Use OMFG!
client
media problem
ad
Friday, 23 September 2011
67. We need ROFL!
pr
Use OMFG!
client
media problem
ad
Friday, 23 September 2011
68. We need ROFL!
pr
Use OMFG!
client
media problem
OFFS will
give the ad
answer
Friday, 23 September 2011
69. We need ROFL!
pr
Use OMFG!
client
media problem
We always
OFFS will follow LMAO
give the ad
answer
Friday, 23 September 2011
70. Too many captains
will sink the ship
Danish Proverb
Friday, 23 September 2011
86. Technology
Technology is used to
improve the process as it
stands (not reinvent it
completely)
Friday, 23 September 2011
87. The division of
labour isn’t
working for us
Friday, 23 September 2011
88. Smith
didn’t say
it would
Friday, 23 September 2011
89. “The nature of agriculture
does not admit of so many
subdivisions of labour, nor of
so complete a separation of
one business from another.”
Friday, 23 September 2011
90. pr
no complete
media client
separation
ad
Friday, 23 September 2011
91. “The ploughman, the
harrower, the sower of the
seed and the reaper of the
corn are often the same...
...it is impossible that one
man should be constantly
employed in any one of them.”
Friday, 23 September 2011
92. pr
media client
work is
seasonal
ad
Friday, 23 September 2011
93. pr
media client
work is
seasonal
ad
Friday, 23 September 2011
94. “Country workmen are
almost everywhere obliged to
pay themselves to all the
different branches of
industry that have so much
affinity to one another as to
be employed about the same
sort of materials”
Friday, 23 September 2011
95. we are all
pr
employed
media client
‘about the
ad
same
materials’
Friday, 23 September 2011
96. The sell is industrial
The work is agricultural
Friday, 23 September 2011
97. We
don’t
need
another
process
Friday, 23 September 2011
98. “ What we do need is
a change of ideas
”
"Change of Ideas" by Bad Religion
Friday, 23 September 2011