What is media planning?

•Download as PPTX, PDF•

375 likes•82,717 views

John V Willshire

What is media planning in 2011? Two principles for how to combine traditional marketing with social marketing.

What's hot

What is Comms Planning?

VCU Brandcenter

Paid Search and Social Media Advertising Campaigns for Student Recruitment

Higher Education Marketing

Pr campaign presentation- Lay's

Alexis Paul

Integrated Marketing Communications

Chris Huebner

Digital Marketing Plan Slides

Philip Oakley

You can now download the presentation directly from Slideshare. *Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work. What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.

What is Comms Planning?

Julian Cole

Buyer persona slides

Intelligent_ly

The Anatomy of Account Planning

blaiq

Strategic Planning & the Importance of Consumer insights

Karen Saba

What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language. This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108 Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity. Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success. Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.

What is Digital Strategy?

Julian Cole

Do you know your consumer better than your competition knows your consumer? Think of consumer insights like you do intellectual property. Your knowledge of your consumer is a competitive advantage. Consumer Insights are little secrets hidden beneath the surface, that explain the underlying behaviors, motivations, pain points and emotions of your consumers. Insights provide a connection point to show consumers that your brand is meant for them. What are you doing to drive brand love with your consumers? The deeper the love a brand can build with your most cherished consumers, the more powerful and profitable that brand will be, going far beyond what the product alone could ever deliver. There is only one source of revenue. Not the products you sell, but the consumers who buy them.

Do you know your consumer?

Beloved Brands Inc.

Social media strategy

SalmaTarekaboamra

Social Media Audit Example

Brett Farmiloe

Strategic Planning In Advertising

Griffin Farley

How to Write a Marketing Plan: A Comprehensive Guide with Templates

Vital Design

Airbnb Social Media Plan

Leanne Sheth

Marketing Execution workshop

Beloved Brands Inc.

Marketing strategy

Jayita Sengupta

Social media strategy

Anna Dosev

Digital marketing for restaurants

Signal

What's hot (20)

What is Comms Planning?

Paid Search and Social Media Advertising Campaigns for Student Recruitment

Pr campaign presentation- Lay's

Integrated Marketing Communications

Digital Marketing Plan Slides

What is Comms Planning?

Buyer persona slides

The Anatomy of Account Planning

Strategic Planning & the Importance of Consumer insights

What is Digital Strategy?

Do you know your consumer?

Social media strategy

Social Media Audit Example

Strategic Planning In Advertising

How to Write a Marketing Plan: A Comprehensive Guide with Templates

Airbnb Social Media Plan

Marketing Execution workshop

Marketing strategy

Social media strategy

Digital marketing for restaurants

Viewers also liked

The future of advertising, a conversation

edward boches

The brief in the post digital age

Gareth Kay

Account Planning in Digital Age

Zigurds Zakis

The Birth Of A Grand Strategist By Waqar Riaz

Waqar Riaz

Why planners and creatives should become best friends

Boondoggle

AdAge Digital 2010 6 Foundations of Great Digital Creative

Soap Creative

Seven Deadly Sins

Gareth Kay

Planning Needs Some Planning

Gareth Kay

Media planning process

Mohit Bhalla

Chap10 Media Planning And Strategy

Phoenix media & event

Media Planning

adarkdevil

Media objectives and strategies 1.30.13

Cassie Stox

Copy Testing

Toshali Dey

Advertising Testing Techniques

Endeavor Management

Burger King Digital Campaign Proposal

ECO PHARMA

Starbucks Digital Marketing Campaign

moores36

Digital Marketing PPT(Presentation) - Digital Marketing Strategies

Web Trainings Academy

Viewers also liked (17)

The future of advertising, a conversation

The brief in the post digital age

Account Planning in Digital Age

The Birth Of A Grand Strategist By Waqar Riaz

Why planners and creatives should become best friends

AdAge Digital 2010 6 Foundations of Great Digital Creative

Seven Deadly Sins

Planning Needs Some Planning

Media planning process

Chap10 Media Planning And Strategy

Media Planning

Media objectives and strategies 1.30.13

Copy Testing

Advertising Testing Techniques

Burger King Digital Campaign Proposal

Starbucks Digital Marketing Campaign

Digital Marketing PPT(Presentation) - Digital Marketing Strategies

More from John V Willshire

Slides from a conversation that started in summer 2023, with John V Willshire (Smithery), Andy Thornton (@rsaorg), Lizzie Shupak (Curve) and Dr Rob Phillips (@RoyalCollegeofArt) sharing four perspectives on their different, overlapping work, and the ways in which questions are a useful tool in open up ideas to cross between the different areas. Followed by a conversation with the audience on where this could go next. Hosted on The Steps at The RSA in London, 16th November 2023. Regenerative Design Field Kit - https://artefactshop.com/products/regenerative-design-field-kit Smithery - https://smithery.com The RSA 10Cs - https://www.thersa.org/blog/2023/07/shifting-towards-a-life-centric-business Curve - https://www.curve.cc Ecological Citizens - http://ecologicalcitizens.co.uk Design Council Systemic Design Framework - https://www.designcouncil.org.uk/our-resources/systemic-design-framework/ #regenerativedesign #regeneration #regenerativeagriculture #strategicdesign #systemic #systemicdesign #systemsthinking

Exploring Regenerative Ideas at The RSA - Questions About Questions

John V Willshire

Playing The Hand You're Dealt

John V Willshire

A Blacksmith Makes Their Own Tools

John V Willshire

The Pattern Problem

John V Willshire

Innovation and Future Thinking @ IED 2017

John V Willshire

Designing The Future

John V Willshire

Working Out How The Internet Works - Metamechanics @ #IAMW16 - annotated

John V Willshire

Using Artefact Cards - The Drum, Plan It Day

John V Willshire

Designing The Future - Metadesign For Murph

John V Willshire

UX London Workshop - Artefact Cards, Spatial Ranges & Flow Engines

John V Willshire

Make Things Like Tony Stark - UX London 2015

John V Willshire

Many > One - A Fanfare For The Common Brand

John V Willshire

Fanfare For The Common Brand

John V Willshire

Stirling Crucible - Innovation & Leadership

John V Willshire

Flow Engines & Fracking The Social Web

John V Willshire

Flow Engines - Hack The Way You Work, Not The Time You Have

John V Willshire

Artefact Cards at Laptops and Looms

John V Willshire

Innovation on the Fringes - The Key To Leadership

John V Willshire

MTPW > MPWT @ IAPI, Dublin

John V Willshire

Fracking The Social Web - 2014

John V Willshire

More from John V Willshire (20)

Exploring Regenerative Ideas at The RSA - Questions About Questions

Playing The Hand You're Dealt

A Blacksmith Makes Their Own Tools

The Pattern Problem

Innovation and Future Thinking @ IED 2017

Designing The Future

Working Out How The Internet Works - Metamechanics @ #IAMW16 - annotated

Using Artefact Cards - The Drum, Plan It Day

Designing The Future - Metadesign For Murph

UX London Workshop - Artefact Cards, Spatial Ranges & Flow Engines

Make Things Like Tony Stark - UX London 2015

Many > One - A Fanfare For The Common Brand

Fanfare For The Common Brand

Stirling Crucible - Innovation & Leadership

Flow Engines & Fracking The Social Web

Flow Engines - Hack The Way You Work, Not The Time You Have

Artefact Cards at Laptops and Looms

Innovation on the Fringes - The Key To Leadership

MTPW > MPWT @ IAPI, Dublin

Fracking The Social Web - 2014

What is media planning?

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (17)

More from John V Willshire

More from John V Willshire (20)