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Marketing de servicios I
1.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Introduction to Marketing
2.
Benchmarking Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. la buena buenas
3.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Marketing de servicios; Objetivos
4.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Marketing de servicios; Objetivos
5.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Marketing de servicios; Objetivos
6.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Marketing de servicios
7.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Fundamentos del marketing de servicios Objective 1
8.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. ¿Qué es un servicio? Objective 1
9.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. ¿Qué es un servicio? Objective 1
10.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. ¿Qué es un servicio? Objective 1
11.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. La línea de continuidad del producto Objective 1
12.
Espectro tangibleEspectro tangible La
línea de continuidad del producto Dominante tangible Dominante intangible Sal Refrescos Detergentes Automóviles Cosméticos Agencias de publicidad Aerolíneas Administración de inversiones Consultoría Enseñanza Establecimientos de comida rápida Establecimientos de comida rápida
13.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. La línea de continuidad del producto Objective 1
14.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. La línea de continuidad del producto Objective 1
15.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Diferencias particulares entre los bienes y servicios Objective 1
16.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Diferencias particulares entre los bienes y servicios Objective 1
17.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Diferencias particulares entre los bienes y servicios Objective 1
18.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Diferencias particulares entre los bienes y servicios Objective 1
19.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Diferencias particulares entre los bienes y servicios Objective 1
20.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Diferencias particulares entre los bienes y servicios Objective 1
21.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Diferencias particulares entre los bienes y servicios Objective 1
22.
Copyright ©2005 by
South- Western, a division of Thomson Learning. All rights reserved. Diferencias particulares entre los bienes y servicios Objective 1
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