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- GO BRAND YOURSELF! Lorenzo Galbiati How to land a job with April 2013 Personal Branding IN 5 STEPS
- WHY PERSONAL BRANDING MATTERS
- BRAND CHOICE Can be compared to the HIRING PROCESS
- Traditional Decision Making Model Need Recognition Information Search Evaluation of Alternatives DECISION (Post-decision Evaluation)
- However, In the current market unlimited choice options are available
- And decision making can become OVERWHELMING
- decision makers will rely on Hence, HEURISTICS (or, cognitive shortcuts)
- And choose the option that is most POPULAR RECOGNIZABLE FAMILIAR EMOTIONAL
- In Marketing terms… They will pick the STRONGEST BRAND
- Wins the sale The STRONGEST brand JOB
- How can you build a STRONG BRAND? SO…
- Uncover your (1) First BRAND IDENTITY
- You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place ” “ David Ogilvy
- Try to answer the following questions
- “A creative WHO AM I? consumer psychologist with a passion for understanding The links between behaviour and brands“
- WHAT DO I DO? “I’m experienced in producing consumer-based insights for global brands and able to turn curiosity into actions“
- WHY DO I DO IT? “I’m passionate about brands and to deepen my understanding of human behaviour”
- Identify your (2) Second STRENGTHS
- Strategic Insight and Storytelling
- CRITICAL creative thinking &
- FAST LEARNER
- TEAM WORK
- Time Management
- Identify what makes you (3) Third UNIQUE
- Be yourself, everyone else is already taken ” “ Oscar Wilde
- MARKETING CREATIVITYPSYCHOLOGY ME
- Identify your (4) Fourth TARGET SEGMENTS
- If you’re not thinking segments, you are not thinking marketing Theodore Levitt ” “
- Clearly define the you are ROLES TARGETING
- THE STRATEGY CONSULTANT • Works for a small-medium sized brand strategy or innovation consultancy • Has some experience in qualitative research and strategy, and a creative background • Loves moderating creative workshops to facilitate problem solving and brand building “The thing I love the most about my job is the possibility to work on a wide variety of accounts. Each project I’ve worked on required a unique mix of creativity and innovation. I believe that successful strategies are built on a brand’s heritage.”
- THE ACCOUNT PLANNER • Works for an Ad-agency, acting as a bridge between the client and the creative team • Acts as the ‘voice of the consumer’ within the agency, trying to understand consumers’ needs and desires • Responsible for matching the client’s objectives with consumer needs, and writing the creative brief “Most people think that only copywriters and art directors work in Advertising. They’re wrong. Ad agencies need people that can fill the gap between Account Management and Communications Strategy. They need people like me.”
- THE ASSISTANT BRAND MANAGER • Works in the Marketing department of a large client-side company • Responsible for assisting the brand manager in the development of brand proposition and strategy, and monitoring the brand’s performance • Liaising with brand strategy consultancies, and advertising and market research agencies “The best thing about my job is feeling like a part of a big family. I work with different teams within the company, and receive ongoing training and mentoring. I’m growing with the company!”
- Formulate your (5) Fifth COMPETITIVE POSITIONING
- Don’t hide your differences, But shout about them. Be proud of them ” “ Sir John Hegarty
- Marketing Knowledge size= Creative Thinking ME Creative Marketer Economics Student Comms Expert Consumer Understanding Competitor Analysis and Positioning Market Researcher
- IDENTITY Now, let’s put all the bits together… STRENGTHS UNIQUENESS TARGET POSITIONING + + + +
- …To create a UNIQUE MIX
- A LONG-LASTING
- STRONG
- PERSONAL BRAND YOUR BRAND HERE
- About the of this presentation AUTHOR
- If you liked this presentation so far, please SHARE IT It takes just a click but means a lot to me NEXT SLIDE
- What you DON’T KNOW about ME
- I LIVE in London
- Where I WORK in Marketing Research and Strategy
- I’m FROM Milan
- where I’ve STUDIED Psychology
- and WORKED as a FREELANCE VIDEO ARTIST
- I’ve also lived in Leiden (The Netherlands)
- Where I SPECIALIZED in Economic and Consumer Psychology
- Now, I’d love to hear what GET IN TOUCH! www.galbiatilorenzo.com @lore_drop Lorenzo Galbiati YOU think
- If you liked this presentation, SHARE IT with friends and colleagues You could help someone find their NEXT JOB!
- GRAZIE THANK YOU DANK U
- A Very Special THANK YOU TO Drew McLellan For his awesome post about this presentation Click HERE to read the post
- I do not own the rights to any of the pictures used in this presentation, which belong to their respective owners, listed below by slide number CREDITS #01 - http://www.flickr.com/photos/alltheaces/1589875058/ #02 - http://www.flickr.com/photos/skrubu/6774880151/ #03 - http://www.flickr.com/photos/danilomancha/5830533678/ #05 - http://www.flickr.com/photos/doug88888/3871344752/ #06 - http://www.flickr.com/photos/cayusa/2194119780/ #08 - http://www.flickr.com/photos/bazik/395792175/ #11 - http://www.flickr.com/photos/thomashawk/7030766839/ #19 - http://www.deviantart.com/art/Edgar-Allen-Poe-Book-Sculpture-329702211 #20 - http://www.creativecriminals.com/images/mercedesleftrightbrain5.jpg #21 - http://www.flickr.com/photos/w4nd3rl0st/6116828119/ #22 - http://upload.wikimedia.org/wikipedia/commons/8/81/Original_allblacks.jpg #23 - http://www.flickr.com/photos/pepe50/2877261320/ #26 - http://www.flickr.com/photos/96dpi/4248131945/ #30 - http://www.flickr.com/photos/viamoi/3417420554/ #31 - http://www.flickr.com/photos/anseledwardsphotography/8514065195/ #32 - http://www.flickr.com/photos/unisono/516724172/ #37 - http://www.flickr.com/photos/40885569@N03/3763470907/ #38 - http://www.flickr.com/photos/mexicanwave/68083158/ #39 - http://www.flickr.com/photos/arnolouise/2442296544/ #41 - http://www.flickr.com/photos/splorp/8198184756/ #43 - http://www.flickr.com/photos/simon__syon/7204783318/ #44 - http://www.flickr.com/photos/dietpoison/144466020/ #45 - http://www.flickr.com/photos/paco_calvino/6743924171/ #46 - http://www.lbollini.it/upload/bsquared/images/contents/changes.jpg #48 - http://farm8.static.flickr.com/7067/6879965017_e619d929b1.jpg #49 - http://www.flickr.com/photos/jeremybrooks/2297020344/ #50 - http://www.flickr.com/photos/st3f4n/4012030328/
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